内容来源：https://techcrunch.com/2026/05/01/replits-amjad-masad-on-the-cursor-deal-fighting-apple-and-why-hed-rather-not-sell/

内容总结：

AI编码助手公司Replit：营收从280万美元跃升至年化10亿美元，CEO称坚持独立运营

过去18个月，AI编码助手公司Replit迎来了爆发式增长。公司创始人兼CEO Amjad Masad透露，Replit在2024年全年营收为280万美元，而目前已接近年化10亿美元的收入运行率。在近日于旧金山举行的TechCrunch StrictlyVC活动中，Masad就行业热点问题接受了专访。

针对外界关注的“是否会被收购”的问题，Masad态度明确。他表示，与传闻中SpaceX拟以600亿美元收购的竞争对手Cursor不同——后者据称毛利率为负23%——Replit具备独立发展的经济基础。公司已连续一年多实现正毛利率，虽然定价略高，但提供从AI提示到应用部署的端到端平台，覆盖安全、数据库管理等完整功能，主要面向此前无法编程的非技术用户。

关于客户留存，Masad透露，Replit的净收入留存率在某些情况下高达300%，客户流失率极低。部分企业客户尝试将应用迁移到自建技术栈后反而降低体验，因此保留在Replit平台上。例如咨询公司Bain & Company已用Replit和Databricks替代Tableau和Power BI。

在AI模型合作方面，Masad评价称，Anthropic在核心智能体循环方面仍“未尝败绩”，GPT-5追赶迅速，而谷歌的Flash系列在性价比上表现卓越。他也提到中国模型令人印象深刻，Kimi的水平与今年1月的Anthropic模型仅差约三个月。

谈及与苹果的纠纷，Masad直言苹果以“下载新代码违反指引”为由封杀Replit应用更新是“彻头彻尾的谎言”，公司愿在必要时诉诸法庭。但他强调，移动端业务对Replit整体影响不大，即使失去App Store也不会造成实质性冲击。

对于是否投资平台上创业公司的未来，Masad透露正在考虑。已有教师通过Replit打造的教育AI应用Magic School首年创收2000万美元，部分初创公司估值已达5亿美元。随着近期接入Stripe支付，平台交易额月环比增长达三位数，他预测“很快客户的收入将超过我们”。

中文翻译：

阿姆贾德·马萨德打造Replit已有十年之久，但过去的18个月完全是另一番景象。这家AI编程辅助公司从2024年全年280万美元的收入，一路飙升，正朝着马萨德所说的十亿美元年化营收目标迈进。

周四晚，在旧金山TechCrunch举办的座无虚席的StrictlyVC活动上，我们在短时间内探讨了诸多话题，首先从业内人人都在问的问题开始：在有报道称竞争对手Cursor正被SpaceX以600亿美元收购谈判的背景下，Replit是否也打算出售？我们还深入探讨了Replit的净收入留存率（衡量现有客户支出增长幅度的一个指标），据马萨德称这一指标高达300%；他还谈到了自己愿意将苹果公司告上法庭，原因是在苹果应用商店与Replit的争端中，苹果说了“彻头彻尾的谎言”；以及公司开始投资自有客户的可能性。

在独立发展的问题上，马萨德态度明确。与毛利率为负23%的Cursor不同，他认为Replit的经济状况足以支持独立发展之路——尽管他并未完全排除出售的可能性。

以下内容经过编辑，以保证篇幅和清晰度：

TC：上周有报道称Cursor与SpaceX达成交易，这成为了业内热议的话题。你怎么看这件事？
AM：一家独立的小型AI公司，如果是在基础模型上进行开发，尤其是当你大量烧钱时，日子会相当难过。部分报道显示Cursor的毛利率为负23%，如果你还想投资训练模型，那就更难保持独立了。

对于我们Replit来说，部分原因是我们瞄准了不同的客户群体，所以我们能够更理性地运营业务。我们的毛利率实现正增长已经超过一年了。我们的价格稍微贵一些，但我们提供的服务要多得多。我们的用户群主要是非技术型用户，他们以前无法创建任何软件。我们提供了一个端到端的平台——从最初的提示语一直到最后能够规模部署的应用程序。我们处理安全问题、数据库、数据库迁移。而且我们做这行已经很久了，已经将很多这样的基础功能构建到了平台中。

在Disrupt上，遇见你的下一位投资者或投资组合中的初创公司
你的下一轮融资。你的下一位员工。你的下一个突破性机遇。来TechCrunch Disrupt 2026找到它吧，届时将有超过10000名创始人、投资者和科技领袖齐聚一堂，在三天内参与250多场战术研讨、进行重要的人脉对接，共同见证定义市场的创新。立即注册，最高可节省410美元。

在Disrupt上，遇见你的下一位投资者或投资组合中的初创公司
你的下一轮融资。你的下一位员工。你的下一个突破性机遇。来TechCrunch Disrupt 2026找到它吧，届时将有超过10000名创始人、投资者和科技领袖齐聚一堂，在三天内参与250多场战术研讨、进行重要的人脉对接，共同见证定义市场的创新。立即注册，最高可节省410美元。

Replit会出售吗？我猜你一直在与潜在的收购方接触；这是你的受托责任。
是的。我们有很棒的合作伙伴，他们有时会提起这些话题。但我们会努力保持独立。我很希望我们能继续作为一家独立的公司存在。我们成立已经十年了，甚至早在人们接受“仅凭想法就能制作应用”这个概念之前。早在2018年YC创业营，我们就谈到要创造十亿软件创作者，当时人们有时甚至会嘲笑这个梦想。现在这个梦想有可能实现了，我们在2024年9月通过我们的智能体编程体验开启了这场革命。感觉我们完全可以走得更远。

你和Anthropic、谷歌以及OpenAI合作密切。如果让你给他们排个名——谁做得最好？
Anthropic在核心智能体循环方面仍然是无敌的。他们拥有最好的工具调用能力；智能体能够保持更长时间的连贯性。GPT-5正在快速追赶。谷歌的Flash系列模型在性价比方面简直惊人。如果你想要又快又便宜的东西，他们目前甚至超过了开源模型。这三家我们都用，老实说，我也不会轻视那些新兴的实验室。Reflection AI即将推出开源模型，我们听到了不少关于它的好消息。中国的模型也令人印象深刻——Kimi的性能与一月份的Anthropic一代模型一样好，也就落后了大约三个月。

当你在争取企业交易时进行比拼，是什么让你胜出？
我们的大部分销售都是入站或自然增长的——非常以产品为导向。我们获得像Zillow和Meta这样的客户，纯粹是因为人们采用了我们的产品，然后主动提出购买企业版计划。当交易自上而下进行，并且有正式的比拼时，我们通常靠产品获胜。但即使在某些我们可能缺少某项功能的情况下，一旦涉及到公司高层和IT部门，Replit会凭借安全性胜出。很多氛围编程工具会生成一个网站，并将其连接到外部数据库——这些都是很棒的产品，但这使得安全性更加困难，因为数据库是对外开放的，你需要配置行级安全策略，这对于非技术型开发者来说尤其困难。Replit是全栈的，数据库内置于项目中，不对外开放——这使得应用天生就更安全。

我们还花了十年时间与加密货币诈骗者和黑客作斗争，所以我们的网络安全功能与一个专门的网络安全初创公司一样强大。每次你在Replit上部署一个应用，我们都会在谷歌云上创建一个全新的、隔离的项目。我们继承了谷歌的安全模型。

我们能谈谈客户流失率吗？如果最好的原型最终会被重建到公司现有的技术栈中，你们能留住客户多久？
客户流失率非常非常低，净留存率则高得惊人——在某些情况下达到300%。我们从客户那里实际听到的是，当工程师们感到不安并试图将应用重新迁移到他们自己的技术栈时，他们往往会把事情搞得更糟。一旦企业习惯了完整的Replit技术栈——特别是当我们为他们设置好单租户环境后——他们就会把应用留在Replit上。例如，贝恩公司就用Replit和Databricks取代了Tableau和Power BI。

人们对AI臃肿问题越来越担忧——非技术用户会生成多得多的代码，消耗多得多的token。这对你来说是有利的（因为你的费用是基于使用量的）。那你的客户呢？
我们这边没有多少令人遗憾的支出。企业对投资回报率非常敏感，他们会告诉我们他们获得的回报。大多数情况下，他们认为这笔投资完全值得——回报通常是一两个甚至三个数量级。如果他们每月在Replit上花费10万美元，他们通常会产生200万、300万、甚至1000万美元的某种形式的回报。

我们来谈谈苹果公司。另一个竞争对手Lovable本周刚刚获得应用商店批准，上线了一个用于构建应用的应用。而Replit一直处于应用商店的“炼狱”状态，苹果数月来一直阻止你的更新。这对你的伤害有多大？
这不是生死攸关的事——即使失去这个应用，也不会对我们在业务上产生实质性影响。但这确实是一个人们真心喜爱的应用。我们在应用商店上架已经四年了。弱势社区的孩子们在安卓设备上通过Replit学习编程。高管们在会议中使用它。

我们认为，当其他应用没有被屏蔽时，Replit被屏蔽的原因是，Replit能够制作iOS应用。当我们去年12月推出这个功能时，有图表显示有多少应用是通过我们进入应用商店的。我们认为苹果对此感到了威胁。

苹果给出的理由是你在审查流程之后向设备下载了新代码，这违反了他们的规定。
那是谎言。如果有必要，我们可以在法庭上证明这一点。

这种情况会发生吗？
我希望不会。我是苹果的粉丝，我很乐意与他们合作，共同创造伟大的东西。我们很乐意将客户引向Xcode（苹果自己的开发环境）。但你经营着一个有十亿人能访问的市场平台，却不能做出歧视性或凭一时兴起的决定。

只是好奇，你是否像英伟达、OpenAI和其他公司一样，正在考虑通过投资自己的客户来换取股权？
我们考虑了很多，这确实是我们正在考虑的一个方向。我个人投资了几家初创公司，它们都是在Replit上起步的，当时还没有任何收入。其中一些公司，比如Magic School——一位老师决定在疫情期间花时间学习一点氛围编程，为其他老师构建了一个AI应用。他发现了一个问题：在美国，很多老师都过度劳累。他想利用AI来减轻工作量。他做到了，第一年就赚了2000万美元。我认为，其他在Replit上起步的公司，估值已经达到了5亿美元。目前Replit上正在发生的创业活动确实令人兴奋。几个月前我们与Stripe集成，通过Replit进行的交易额正以每月三位数的速度增长。用不了多久，我们客户的收入就会超过我们自己。

你可以在下方观看我们与马萨德的完整对话：

英文来源：

Amjad Masad has been building Replit for a decade, but the last 18 months have been something else entirely. The AI coding assistant company went from $2.8 million in revenue in all of 2024 to tracking toward what Masad describes as a billion-dollar annual run rate.
At TechCrunch’s sold-out StrictlyVC event in San Francisco on Thursday night, we covered a lot of ground in a short time, beginning with the question everyone in the industry is asking right now: in a world where rival Cursor is reportedly in talks to be acquired by SpaceX for $60 billion, is Replit also bound to sell? We also got into Replit’s net revenue retention — a measure of how much existing customers expand their spending — which Masad says is reaching as high as 300%, his willingness to take Apple to court over what he called outright lies in its App Store battle with Replit, and the possibility of the company beginning to invest in its own customers.
On the question of independence, Masad was unambiguous. Unlike Cursor, which he said has been operating at negative 23% gross margins, he argued Replit has the economics to make that path viable — even if he stopped short of ruling out a sale entirely.
The following has been edited for length and clarity:
TC: Cursor’s reported SpaceX deal was the talk of the industry last week. What did you make of it?
AM: It’s kind of hard being an independent, smaller AI company that’s building on foundation models, especially if you’re burning a ton of cash. Part of the reporting suggested Cursor has negative 23% margins, and if you’re also wanting to invest in training models, that makes it incredibly hard to stay independent.
For us at Replit, partly because we target a different customer set, we’ve been able to run the business more rationally. We’ve been gross margin positive for over a year. We’re slightly more expensive, but we provide a lot more. Our audience tends to be mostly non-technical users who previously haven’t been able to create any software. We provide an end-to-end platform — from the prompt all the way to a deployed application that can scale. We handle security, databases, database migration. And we’ve been doing this long enough that we’ve built a lot of those primitives into the platform.
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Is Replit for sale? I would assume you are talking with potential acquirers all the time; it’s your fiduciary responsibility.
Yeah. We have amazing partners, and they sometimes bring up these topics. But we’re going to try to stay independent. I would love for us to remain an independent company. We’ve been around for 10 years, before it was even accepted that you could make apps just from ideas. We were talking about creating a billion software creators back in 2018 at YC, and people sometimes actually laughed at that dream. Now that dream is possible, and we kicked off this revolution with our agentic coding experience in September 2024. It just feels like we can take it much further.
You work closely with Anthropic, Google, and OpenAI. If you had to rank them — who’s doing it best?
Anthropic is still undefeated on the core agentic loop. They have the best tool calling; the agent can stay coherent much longer. GPT-5 is catching up quickly. Google’s Flash family of models is just amazing on price-performance. If you want something fast and cheap, they’re actually beating open source right now. We use all three, and honestly I wouldn’t discount the newer labs either. Reflection AI is coming out with open-source models we’re hearing great things about. And the Chinese models are impressive — Kimi is as good as an Anthropic-generation model from January, so it’s only about three months behind.
When you’re in a bake-off for an enterprise deal, what wins it for you?
Most of our sales are inbound or organic — very product-led. We’ve acquired customers like Zillow and Meta purely through people adopting the product and then raising their hand to buy an enterprise plan. When it does go top-down and there’s a formal bake-off, we usually win on product. But even in cases where we might be missing a feature, once it hits the C-suite and the IT group, Replit wins on security. A lot of vibe-coding tools will generate a website and connect it to an external database — great products, but it makes security much harder, because the database is open to the public and you need to configure row-level security, which is especially difficult for non-technical builders. Replit being full stack, with the database built into the project and not open to the public — that makes the app inherently more secure.
We also spent 10 years battling crypto scammers and hackers, so our cybersecurity function is as good as a dedicated cybersecurity startup. Every time you deploy an app on Replit, we create an entirely new isolated project on Google Cloud. We inherit Google’s security model.
Can we talk about churn? How long do you hold onto customers if the best prototypes eventually get rebuilt into a company’s existing stack?
Churn is very, very low, and net retention is incredibly high — 300% in some cases. What we actually hear from customers is that when engineers get nervous and try to rebuild an app into their own stack, they often make it worse. Once enterprises get comfortable with the full Replit stack — especially when we set up a single-tenant environment for them — they keep the apps on Replit. Bain & Company, for example, replaced Tableau and Power BI with Replit and Databricks.
There’s a growing concern about AI bloat — non-technical users generate far more code and burn through far more tokens. That’s good for you [given your usage-based fees]. What about your customers?
We don’t have a lot of regrettable spend. Enterprises are very ROI conscious, and they tell us about the returns they’re getting. For the most part they feel the investment is totally worth it — often one, two, three orders of magnitude. If they spend $100,000 a month with Replit, they’re usually generating $2 million, $3 million, $10 million in some kind of return.
Let’s talk about Apple. Another rival, Lovable, just got an app-building app approved by the App Store this week. Replit has been in App Store purgatory, with Apple blocking your updates for months. How much does that hurt you?
It’s not life or death — we could lose the app and it wouldn’t do anything meaningful to our business. But it’s an app people genuinely love. We’ve been on the App Store for four years. Kids in underprivileged communities learn to code on Replit on their Android devices. Executives use it in meetings.
The reason Replit got blocked when others weren’t, we believe, is that Replit makes iOS apps. When we launched that capability in December, there were charts going around showing how many apps were getting into the App Store through us. We think Apple feels threatened by that.
Apple’s stated reason is that you’re downloading new code to the device [after the approval process], which violates their guidelines.
That’s a lie. And we can prove it in court if we have to.
Is that going to happen?
I hope not. I’m a fan of Apple, and I’d love to collaborate and build something great together. We’re happy to send customers to Xcode [Apple’s own development environment]. But you can’t run a marketplace that a billion people have access to and make decisions that are discriminatory or based on whims.
Just wondering if, like Nvidia, OpenAI and others, you’re thinking about investing in your own customers in exchange for equity.
We’ve thought a lot about it, and it is a consideration. I’ve personally invested in a few startups that started on Replit before they made any money. Some of them, like Magic School — a teacher decided to take his time during COVID to learn a little bit of vibe coding and built an AI app for other teachers. He found this problem that in America, we burn out a lot of teachers. He wanted to use AI to reduce the workload. He did that, and he made $20 million in the first year. Other companies that started on Replit, I think, are valued at half a billion dollars. The entrepreneurship happening on Replit right now is genuinely exciting. We integrated with Stripe a few months ago, and the transactions flowing through Replit are growing triple digits month over month. Pretty soon, our customers will be making more revenue than we are.
You can watch our full conversation with Masad below: