与时代脱节的大人指南:什么是“Le Snack Demon”?

qimuai 发布于 阅读:1 一手编译

与时代脱节的大人指南:什么是“Le Snack Demon”?

内容来源:https://lifehacker.com/entertainment/the-out-of-touch-adults-guide-to-kid-culture-le-snack-demon?utm_medium=RSS

内容总结:

本周网络热点:TikTok上演“代际大战”,说唱歌手改名引热议,恶搞视频重现江湖

本周,TikTok上掀起一场围绕表情包展开的“代际内战”,而有趣的是,其中一方甚至根本不知道这场战争正在发生。与此同时,说唱歌手Young Thug一条随手的推文让我开始探究:为何那么多说唱歌手喜欢在名字前加上“ASAP”?此外,我们将穿越回2012年,那时恶搞视频统治着互联网。

TikTok“零食恶魔”引爆代际裂痕

TikTok自2016年诞生,Instagram则早在2010年就已上线。这两款应用如今都“活”得足够久,以至于老用户与新用户之间开始频频擦枪走火。而这场代际冲突的导火索,是一个名为“零食恶魔”的AI卡通形象。一切始于Instagram——一个AI生成的低质视频账号发布了这样一段内容:

你不需要只有17岁,也能看出这个表情包既愚蠢又无聊。它触及了大多数年轻人根本不在乎的事:因为减肥而不想吃零食。这完全就是那种“你妈会发”的表情包。TikTok用户@nataliethebrownie 敏锐地捕捉到了这一点,并发布了相关视频进行调侃。

于是,“零食恶魔”开始了既真诚又讽刺的双重运作。TikTok上的妈妈群体和“准妈妈”们不假思索地接受了这个梗,纷纷发布模仿视频。而年轻一代则用相似的视频回击,意在嘲笑原版内容的“土味”。讽刺版视频通常会用另一个AI生成的灰色“零食恶魔”角色,并经常提及当下流行的恶搞对象Arby's,但舞蹈、恼人的歌曲和可爱风格依然保留。

尤其有趣的是,年轻人称其为“Le Snack Demon”——这是对老一辈网民曾经用“Le Me”嘲笑网络“愤怒漫画”的讽刺回敬,堪称“双重讽刺”。

然而,年轻一代并不明白,他们其实无法真正赢得这场战争。首先,真正懂得欣赏讽刺的人从来不多,而且在2026年这一群体似乎正在急剧萎缩;其次,年轻时再怎么酷也没用——只要活得够久,每个人最终都会因为发布自己的“零食恶魔”版本而在网上被嘲笑。

为何说唱歌手热衷“ASAP”之名

说唱歌手Young Thug近日在推特上发文称自己要改名。他的本名是“杰弗里”,但不想因此与臭名昭著的杰弗里·爱泼斯坦扯上任何关系。他在推文中写道:“我他*的要改名字了,ASAP,兄弟。”这句话让我一度以为他要改名为“ASAP Bro”,从而加入A$AP Rocky、ASAP Lou、A$AP Ferg、ASAP Twelvyy、A$AP NAST等一众将“ASAP”或“A$AP”作为艺名一部分的说唱歌手行列。

通常,“ASAP”意为“尽快”(as soon as possible),Young Thug在推文中也正是此意。但A$AP Rocky的艺名并非“尽快,洛奇”。“A$AP”或“ASAP”代表的是与ASAP Mob的隶属关系——这是一个由ASAP Yams、ASAP Bari和ASAP Illz于2006年在纽约创立的嘻哈团体。

至于这些字母在说唱圈的具体含义,则众说纷纭。有人说是“永远奋斗与繁荣”(Always Strive And Prosper);有人说是“干掉告密者和警察”(Assassinating Snitches and Police);在NASA,它代表“航空航天安全咨询小组”;在宗教语境中则是“永远祈祷”。但我最喜欢A$AP Rocky自己的定义:“象征任何目的的缩写”。

本周热门视频:大声喊出点餐内容

超过5000万人观看了以下视频:TikTok用户@Pablopyee 假装自己是听障人士,对着快餐店柜台后疲惫的员工大喊订单。类似的恶搞视频还有很多——这位博主专攻整蛊风格,内容包括对快餐工人大吼、故意念错单词、向陌生人热情地打招呼,以及制造各种小小的混乱。

诚然,在公共场合让人难堪——尤其是对正在工作的人——这种行为并不讨喜。但好在他的大多数“受害者”至少看起来觉得有趣,也没有人受到伤害。这不像过去那些恶搞视频,要么是“走过去扇陌生人耳光”,要么是“蒙眼开车”。而且,我喜欢这位博主与同龄人截然不同的风格:这一代年轻人往往因为害怕在社交媒体上显得“尴尬”,而不敢做任何事(社交、喝酒、冒险、性爱、交友)。至少,这位博主是真人真事,不是AI生成的——他就在那里,大声喧哗,活得真实。

“教育式脑残”视频席卷TikTok

如果你身边的年轻人整天在TikTok上看AI生成的低质视频,不要以为他们只是在看无脑内容。诚然,大多数AI视频确实配得上“脑残”之称,但网络上正兴起一种看似矛盾的潮流——“教育式脑残”视频。这种格式似乎始于几周前我提到的“骷髅和苏格拉底”视频,如今已从希腊历史扩展到其他领域。以下是一些制作(半)有价值“脑残”内容的频道:

这些视频看起来完全是AI生成的,因此我无法保证其中事实的准确性,但它们至少看起来在努力追求真理——这已经比大多数“脑残”内容强不少。

中文翻译:

本周,一场基于网络迷因的世代内战正在TikTok上爆发,而只有一方知道这场战争正在发生;说唱歌手Young Thug的一条随手发布的推文让我开始探究为何这么多说唱歌手将“ASAP”放在名字前;我们还将回到2012年,那时恶作剧视频统治着互联网。

TikTok上的“零食恶魔”及其代际裂痕信号

TikTok自2016年上线,Instagram则始于2010年。两者都已存在足够长的时间,以至于老用户与新用户之间开始产生冲突,而这场代际战争围绕着一个名为“零食恶魔”的AI卡通小角色展开。故事始于(被标记为“老一辈”的)Instagram,一个AI垃圾内容账号发布的这段视频走红了:

你不需要只有17岁才能看出这个迷因既愚蠢又糟糕。它触及的是大多数年轻人不在乎的事情:因为正在节食而想要避免吃零食。这恰恰是那种某个人的妈妈会发的迷因。TikTok用户@nataliethebrownie在视频中指出了这一点,表明这个事实并未被TikTok忽视:

于是,舞台已经搭好,“零食恶魔”既可以在真诚层面运作,也可以在反讽层面发挥作用。TikTok上的妈妈们和接近妈妈辈的用户直接按照字面意义理解这个迷因,并发布了诸如此类的视频。

年轻一代则以类似的视频作为回应,意在嘲讽原帖有多么乏味。反讽版的“零食恶魔”视频通常使用一个不同的AI生成主角——一只灰色的零食恶魔——并经常提到当前被迷因瞄准的Arby's快餐店,但舞蹈、恼人的歌曲和那种矫揉造作的垃圾内容氛围依然如故。

我特别喜欢他们称之为“Le Snack Demon”的做法,这是对老一辈网络用户曾用来嘲讽“Le me”开头的无聊网络“rage comics”的一种反讽式调侃。这简直是双倍的反讽!

最终,年轻一代不明白他们实际上赢不了这场战争。首先,因为欣赏反讽的人数从未庞大过,而且在2026年似乎还在急剧减少;其次,因为年轻时再酷也没有用。每一个活得足够长的人,最终都会因为发布自己的“零食恶魔”版本而在网上被嘲笑。

为什么说唱歌手用“ASAP”作为名字的一部分

说唱歌手Young Thug最近发推文称他要改名。他的真名是“Jeffery”,他不希望与爱泼斯坦有任何关联。我写这个只是因为这则推文说“我要他妈尽快改名,兄弟”,起初我以为他说他要改名为“ASAP Bro”,加入A$AP Rocky、ASAP Lou、A$AP Ferg、ASAP Twelvyy、A$AP NAST以及其他大约一百位选择将“ASAP”或“A$AP”作为艺名一部分的说唱歌手和制作人之列。

通常,“ASAP”的意思是“尽快”,Young Thug在他的推文中也是这个用法。尽管我很想这样理解,但A$AP Rocky的艺名并非“尽快,洛奇”。“A$AP”或“ASAP”表示与ASAP Mob有关联,这是由ASAP Yams、ASAP Bari和ASAP Illz早在2006年创立的纽约嘻哈团体。

至于这些字母在说唱名字中具体代表什么,那就因人而异了。有人说ASAP是“Always Strive And Prosper”(永远奋斗并成功)的缩写。也有人说它意味着“Assassinating Snitches and Police”(杀死告密者和警察)。如果你在NASA工作,ASAP代表“Aerospace Safety Advisory Panel”(航空航天安全咨询小组);如果你是信徒,它可能意味着“Always Say a Prayer”(总是祈祷),但我最喜欢A$AP Rocky自己偏爱的定义:“Acronym Symbolizing Any Purpose”(象征任何目的的缩写词)。

本周热门视频:吼着点餐

超过5000万人观看了下面的视频,其中TikTok用户@pablopyee假装有听力障碍,以便他能对着快餐店柜台后疲惫不堪的店员大吼着点餐。

类似的视频还有很多。这位TikTok用户有一个小规模的恶作剧视频产业,在这些视频中,他对快餐店员工大吼大叫,故意读错单词,过分热情地赞美陌生人,以及制造一些轻微的混乱。

没错,在公共场合让人感到不适很糟糕,尤其是当他们正在工作时,但他视频中的大多数对象似乎至少觉得好笑,而且没有人受伤——这与过去几代人的恶作剧视频不同,那些视频有时简单到“走到陌生人面前扇他们耳光”或“蒙眼开车”。而且我喜欢这位TikTok用户逆其同辈潮流而动的做法,因为其同代人标志性的特质是害怕做任何事(社交、喝酒、冒险、性爱、交友),生怕在社交媒体上显得“尴尬”。至少这不是AI生成的。他是真人在外,大声喧哗、丢人现眼。

教育类“脑腐”视频占领TikTok

如果你身边的年轻人整天在TikTok上看AI生成的垃圾视频,别以为他们只是在看无脑内容。当然,网上大多数AI制作的视频都完全配得上“脑腐”这个称号,但网络上正出现一种日益增长的、看似矛盾的趋势:教育类“脑腐”视频。这种形式似乎始于我几周前讨论过的“骷髅与苏格拉底”视频,此后已扩展到希腊历史之外。以下是一些制作(半)有价值的“脑腐”内容的频道。

MoggyBoi:这个频道的视频用骷髅讲解卫生和仪容修饰知识。

Law by Skele:这个频道用骷髅解释基本的法律概念。

jessicaer45:这里没有骷髅。这个频道古怪地结合了水手号子与怪诞的科学及医学场景,回答诸如“如果你被困在一只巨大的牡蛎里会怎样?”之类的问题。

这些视频似乎完全由AI生成,所以我无法保证其中所包含事实的准确性,但它们至少旨在追求真相,这已经胜过了大多数“脑腐”内容。

英文来源:

This week, a meme-based generational civil war is breaking out on TikTok, and only one side knows it's even happening; a throwaway tweet from rapper Young Thug has me looking into why so many rappers put "ASAP" in front of their names, and we're going back in time to 2012, when prank videos ruled the internet.
TikTok’s Le Snack Demon and why it signals a generational rift
TikTok has been around since 2016; Instagram, since 2010. Both have lived long enough to see long-time users butting heads with newcomers, and generational battle lines are being drawn around a little AI cartoon character called Snack Demon. It started on (older-coded) Instagram, where this video from an AI slop account went viral:
You don't have to be 17 years old to see that this meme is dumb and bad. It speaks to something most younger people don't care about: wanting to avoid eating snacks because you're on a diet. It is exactly the kind of meme someone's mom would post. This fact was not lost on TikTok, as illustrated by @nataliethebrownie in this video:
So the stage was set for Snack Demon to operate on both a sincere level and an ironic one. TikTok moms and the mom-adjacent are taking the meme at face value and posting videos like these.
The younger generation are responding with similar videos meant to mock how lame the original posts are. The ironic versions of Snack Demon videos tend to feature a different AI-generated main character—a gray Snack Demon—and often mention current meme-target Arby's, but the dance, annoying song, and cutesy-slop vibe remain the same.
I especially love that they refer to it as "Le Snack Demon," an ironic dig at the way older generations of online people used to dunk on lame internet "rage comics" headed "le me." That's a double dose of irony!
Ultimately, younger generations don't understand that they can't actually win this war. First, because the number of people who appreciate irony has never been huge and it seems to shrinking rapidly in 2026, and secondly, because it doesn't matter how cool you are when you're young. Everyone who lives long enough will be eventually be mocked online for posting their own version of Snack Demon.
Why rappers are using “ASAP” in their names
Rapper Young Thug recently tweeted that he was changing his name. His real first name is "Jeffery" and he doesn't want a connection to Epstein. I'm only writing about this because the tweet says "I'm changing my f**king name asap bro," and at first I thought he said he was changing his name to "ASAP Bro," joining A$AP Rocky, ASAP Lou, A$AP Ferg, ASAP Twelvyy, A$AP NAST, and about a hundred other rappers and producers who have chosen "ASAP" or "A$AP" as part of their stage name.
Classically, “ASAP” means “as soon as possible,” and that's how Young Thug meant it in his tweet. As much as I’d like it to be, A$AP Rocky’s stage name is not “As Soon As Possible, Rocky.” "A$AP" or "ASAP" indicates an affiliation with the ASAP Mob, a New York hip-hop collective started by ASAP Yams, ASAP Bari, and ASAP Illz way back in 2006.
As for what the letters actually stand for in terms of rap names, it depends on who you ask. Some say ASAP is short for “Always Strive And Prosper.” Some say it means, “Assassinating Snitches and Police.” If you work at NASA, ASAP means "Aerospace Safety Advisory Panel," and it's “Always Say a Prayer” if you’re religious, but I like A$AP Rocky’s preferred definition best: “Acronym Symbolizing Any Purpose.”
Viral video of the week: yelling food orders
Over 50 million people have watched the video below, in which TikToker @pablopyee pretends to be hearing-impaired so they can yell their orders at the beleaguered worker behind the counter at a fast food place.
There's more where that came from. This TikToker has a little cottage industry of prank-style videos in which he bellows at fast food workers, pronounces words incorrectly, aggressively compliments strangers, and otherwise causes mild mayhem.
Yeah, it sucks to make people uncomfortable in public, especially if they're working, but most of his subjects seem like they're at least amused, and no one is getting hurt—unlike past generations of prank videos that were sometimes as simple as "walk up to a stranger and slap them across the face" or "drive a car while blindfolded." And I like that this TikToker is bucking the trend of his peers, whose generation-defining trait is being afraid to do anything (socialize, have a drink, take risks, have sex, make friends) for fear of appearing "cringe" on social media. And at least it isn't AI. He's out there being loud and embarrassing in the flesh.
Educational brainrot videos take over TikTok
If the young person in your life is watching AI-generated slop videos on TikTok all day, don't assume that they're watching mindless content. Sure, most AI-made videos online richly deserve the "brainrot" name, but there's a growing, oxymoronic trend online of educational brainrot videos. The format seems to have begun with the Skeleton and Socrates videos I discussed a few weeks ago, and has since expanded beyond Greek history. Here are a few channels that are making (semi) worthwhile brainrot.
MoggyBoi: This channel features videos explaining hygiene and grooming, with skeletons.
Law by Skele: This channel uses skeletons to explain basic legal concepts.
jessicaer45: There are no skeletons here. This channel is a weird combination of sea shanties and grotesque scientific and medical situations that answers questions like, "what would happen if you were trapped inside a giant oyseter?"
These videos all seem wholly AI-generated, so I can't vouch for the accuracy of the facts contained within them, but they seem to be at least aiming at truth, which beats most brainrot.

LifeHacker

文章目录


    扫描二维码,在手机上阅读