内容来源：https://blog.google/products/ads-commerce/eu-financial-advertiser-verification/

内容总结：

欧洲金融服务广告验证范围扩大 覆盖欧盟及欧洲经济区全部成员国

为提升网络广告可信度，保护消费者免受金融欺诈，谷歌今日宣布将金融服务广告客户验证计划扩展至欧盟及欧洲经济区的全部24个成员国。此前，该计划已在全球18个国家（包括6个欧盟成员国及英国）实施。

从源头遏制诈骗

新措施基于现有广告客户身份验证体系（已覆盖欧盟98%以上的广告内容），并结合其Gemini人工智能防御系统，在有害广告被用户看到前即予以拦截。去年，该系统在欧盟范围内共屏蔽或移除超过16亿条违规广告。

针对金融服务广告的额外验证要求，将确保广告客户均已获得本国监管机构的合法授权。全球范围内，该框架已协助屏蔽或移除3.278亿条未经授权的金融服务广告。此次向更多欧洲国家推广，旨在进一步筑牢线上安全防线，增强公众对广告及其背后企业的信任。

验证流程与时间安排

金融机构如需投放广告，须完成专项验证流程。谷歌将直接与欧盟及欧洲经济区各成员国官方登记系统进行数据交叉核对，以确认资质真实性。

新规将分阶段实施，广告客户需在30天内完成验证。若逾期未完成，其金融服务广告将被限制投放，直至验证通过。

行业分析人士指出，保护网络用户安全是全行业的共同责任。通过将验证要求扩展至更多国家，谷歌正在帮助欧洲民众找到值得信赖的金融服务。

中文翻译：

在欧洲范围内扩展金融广告客户验证
无论您是在寻找新的银行服务、贷款产品还是保险建议，您都应该能够信赖所看到的广告。而了解广告背后的企业合法合规，有助于建立这种信任。
今天，我们宣布将金融服务广告客户验证计划扩展至欧盟（EU）和欧洲经济区（EEA）的所有成员国。此次新增覆盖24个国家，是对我们现有计划的进一步拓展。该计划已在全球18个国家（包括6个欧盟成员国和英国）实施。

在欺诈发生前加以阻止
这一新增验证措施基于我们现有的广告客户身份验证计划，该计划已覆盖欧盟区域内超过98%的广告。结合Gemini构建的防御机制，验证广告客户身份有助于在消费者看到有害广告之前加以阻止。去年，我们的系统在欧盟范围内屏蔽或移除了超过16亿条广告。
针对金融广告客户的新要求增加了一层保护，确保这些广告客户已获得本国监管机构的授权。在全球范围内，这一框架已帮助我们屏蔽或移除了3.278亿条未经授权的金融服务广告。将验证方案推广至更多欧洲国家，有助于保护网民安全，同时增强人们对广告及背后企业的信任。

企业如何完成验证
要投放金融广告，广告客户需要完成我们的金融服务验证流程。我们会直接与欧盟及欧洲经济区的相关官方登记机构核对，以验证这些资质信息。
这些新要求将分阶段实施，企业有30天时间完成验证流程。如果广告客户未能在30天内完成验证，我们将限制其金融服务广告的投放，直至验证完成。

保护网民安全是各行业共同且持续的努力。通过将这些验证要求推广至更多国家，我们正在帮助欧洲民众找到值得信赖的金融服务。

英文来源：

Expanding financial advertiser verification across Europe
Whether you’re looking for a new bank, a loan or insurance advice, you should be able to trust the ads you see. And knowing the business behind an ad is legitimate helps build that trust.
Today, we’re announcing the expansion of our financial services advertiser verification program to cover every member state in the European Union (EU) and European Economic Area (EEA). This rollout to 24 additional countries builds on our existing program, which is already active in 18 countries around the world, including in six EU member states and the United Kingdom.
Stopping scams before they start
This additional verification builds on our existing advertiser identity verification program, which already covers more than 98% of ads seen across the EU. Paired with defenses built with Gemini, verifying an advertiser’s identity helps stop harmful ads before people see them. Last year, our systems blocked or removed more than 1.6 billion ads in the EU.
The new requirement for financial advertisers adds a layer of protection to ensure that these advertisers are authorized by their national regulators. Globally, this framework has already helped us block or remove 327.8 million unauthorized financial services ads. Bringing the verification approach to more European countries helps protect people online, while increasing people’s trust in ads and the businesses behind them.
How businesses get verified
To run financial ads, advertisers will need to complete our financial services verification process. We verify these credentials by checking them directly against the relevant official registry across the EU and EEA.
These new requirements will be introduced in phases and businesses will have 30 days to complete the process. If an advertiser isn't verified within 30 days, we'll restrict their financial services ads until verification is complete.
Protecting people online is a shared, ongoing effort across industries. By bringing these verification requirements to more countries, we're helping Europeans find financial services they can trust.