内容来源：https://techcrunch.com/2026/06/23/indias-moengage-bets-marketings-future-on-millions-of-ai-agents/

内容总结：

印度客户互动软件公司MoEngage近日以全现金交易收购了旧金山初创企业Aampe，交易金额达数千万美元。双方未披露具体财务条款，但知情人士向TechCrunch透露了上述金额。MoEngage首席执行官拉维泰贾·多达表示，此举押注于能为个体客户自主决策的AI代理将成为营销的未来。

Aampe成立于2020年，其技术为每位客户配备专属AI代理，使品牌能根据个体行为而非传统受众分组或营销规则实现消息个性化。这家初创企业过去一年年度经常性收入增长150%，客户遍布美国、欧洲及亚太地区，总数超30家，包括Swiggy、Grab和Taxfix等品牌。

多达指出，收购Aampe将助力MoEngage从Salesforce、Adobe等竞争对手的营销平台争夺客户。“企业客户从Salesforce营销云和Adobe体验云迁移，是我们增长的重要来源。”他透露，近期已与三至四家从Salesforce转投的客户签署了价值数百万美元的年合同。

本次收购发生在软件企业竞相将人工智能深度嵌入企业应用的大背景下——AI正从内容生成或辅助工具，转向自主决策代理。在营销领域，这意味着自主决定目标客户、发送内容及发送时机。

此次交易距离MoEngage通过一级与二级市场融资2.8亿美元仅过去半年。约20名Aampe员工将加入MoEngage，使其员工总数增至约820人。Aampe此前累计完成三轮约2800万美元融资，投资方包括Peak XV Partners、Z47和Theory Ventures。

中文翻译：

印度客户互动软件公司MoEngage以全现金交易收购了总部位于旧金山的初创公司Aampe，押注能为个体客户做出决策的AI代理将成为营销的未来。MoEngage未披露交易财务条款，但一位知情人士向TechCrunch透露，这笔全现金交易价值数千万美元。Aampe创立于2020年，其开发的软件为每位客户分配专属AI代理，使品牌能基于个体行为而非传统受众群体和活动规则来个性化信息推送。MoEngage联合创始人兼首席执行官拉维特加·多达在接受采访时表示，该初创公司在美国、欧洲和亚太地区拥有超过30家客户，过去一年年经常性收入增长150%。多达告诉TechCrunch，此次收购将帮助其赢得使用Salesforce和Adobe等竞争对手营销平台的客户。多达表示："我们的增长很大一部分来自企业客户从Salesforce Marketing Cloud和Adobe Experience Cloud的迁移。"他透露，MoEngage近期已与从Salesforce迁移过来的客户签署了三到四份价值数百万美元的年合同。他希望通过收购Aampe赢得更多此类客户。此次收购正值软件公司争相将AI深度嵌入企业应用，从生成内容或辅助员工的工具转向自主决策的代理系统。在营销领域，这包括决定目标客户、发送信息内容及发送时机。Aampe的技术已被Swiggy、Grab和Taxfix等品牌采用，其中部分品牌同时也是MoEngage客户互动平台的使用者。此次收购距MoEngage通过一级和二级交易融资2.8亿美元已过去六个多月。约20名Aampe员工将加入MoEngage，使公司员工总数达到约820人。Aampe自2020年成立以来，通过三轮融资累计筹集约2800万美元，投资方包括Peak XV Partners、Z47和Theory Ventures。

英文来源：

Indian customer engagement software firm MoEngage has acquired San Francisco-based startup Aampe in an all-cash deal, betting that AI agents that make decisions for individual customers will become the future of marketing.
MoEngage did not disclose the financial terms of the transaction, but a source familiar with the matter told TechCrunch that the all-cash deal was worth tens of millions of dollars.
Founded in 2020, Aampe develops software that assigns a dedicated AI agent to each customer, allowing brands to personalize messaging based on individual behavior rather than traditional audience segments and campaign rules. The startup has more than 30 customers across the U.S., Europe, and Asia-Pacific, and grew annual recurring revenue by 150% over the past year, MoEngage co-founder and chief executive Raviteja Dodda said in an interview.
Dodda told TechCrunch that the acquisition will help it win customers using rival marketing platforms such as Salesforce and Adobe.
“A large part of our growth is driven by migrations of enterprise customers from Salesforce Marketing Cloud and Adobe Experience Cloud,” Dodda said.
MoEngage recently signed three to four multimillion-dollar annual contract value deals with customers that switched from Salesforce, Dodda said. He’s hopeful that the Aampe acquisition will help him win more of such customers.
The acquisition comes as software companies race to embed AI deeper into enterprise applications, moving beyond tools that generate content or assist employees toward agents making autonomous decisions. In marketing, that includes deciding which customers to target, what messages to send, and when to send them.
Aampe’s technology is used by brands such as Swiggy, Grab, and Taxfix, some of which also use MoEngage’s customer engagement platform.
The acquisition comes over six months after MoEngage raised $280 million through a mix of primary and secondary transactions. Around 20 Aampe employees will join MoEngage, taking the company’s workforce to roughly 820 people.
Founded in 2020, Aampe has raised about $28 million across three funding rounds. The startup counts Peak XV Partners, Z47, and Theory Ventures among its investors.