内容来源：https://www.engadget.com/2206527/x-push-for-live-video-creator-payouts/

内容总结：

X平台推百万美元激励计划 加码布局直播业务

社交媒体平台X（原推特）近日宣布启动新一轮直播业务推广，设立100万美元专项奖金池，用于激励创作者在平台开展直播。为降低直播门槛，X同步推出名为“Live Studio”的新版直播控制中心，集成内容创作、观众互动及数据监测等工具。

X产品负责人尼基塔·比尔通过官方账号发布消息称，平台将在即将到来的周期内“向进行直播的创作者分配100万美元奖励”。尽管具体分配细则尚未公布，但比尔已展示了新版直播控制中心的操作界面：创作者可预先设定直播标题、上传封面图、安排播出时间，并灵活设置观看权限——直播可面向全体用户，也可仅限认证账号、创作者关注对象或订阅用户开放。控制中心还提供实时评论区、同时在线人数、观众地域分布及设备类型等数据看板。

值得注意的是，X的直播功能目前仅向每月支付3美元的X Premium订阅用户开放。此举被视为平台在直播领域与对手竞争的举措，但技术稳定性仍有待验证。回顾过去，2023年佛罗里达州州长罗恩·德桑蒂斯原计划通过X的音频直播服务Spaces宣布参选总统，却因服务器崩溃被迫中断；2024年埃隆·马斯克对特朗普的采访直播也曾遭遇技术故障，导致用户无法访问。

分析人士指出，X在直播领域的持续投入反映了其寻求多元化内容生态的战略意图，但能否解决长期存在的服务器承载问题，将成为吸引专业创作者的关键。

中文翻译：

X正以新的创作者收入分成计划，全力推进直播视频业务。
该公司将拨出100万美元，激励创作者在X平台上进行直播。

如果未来一个月你在X上看到更多直播内容，不必惊讶。虽然直播对该社交平台而言并非新功能，但也不是人们通常会联想到的X特色功能。如今，X推出了名为“直播工作室”的直播指挥中心，为创作者提供更便捷的直播工具，并配套全新的收入分成机制以作激励。

X产品负责人在连发数条推文中宣布，将在下一个周期“从100万美元资金池中拨款，奖励进行直播的创作者”。尼基塔·比尔并未详细说明收入分成的具体结构，但表示更多细节将随后公布。不过，他确实发布了一段演示视频，展示创作者工作室中全新直播指挥中心的操作方式。

在该指挥中心内，用户可以创建新直播流、设置标题并上传直播开始前观众可见的缩略图。他们可以安排直播在特定日期的特定时间开启，并选择允许观看的受众范围。直播内容可限定仅认证账号、创作者关注的账号或订阅者可见，也可对X平台所有用户开放。“直播工作室”还会向创作者显示观众评论、直播实时数据（包括同时在线人数、观众所在国家及使用的设备）。

X平台的直播功能仅对每月支付3美元的X Premium订阅用户开放。至于X在过去几年中是否改善了直播基础设施，仍有待观察。2023年，罗恩·德桑蒂斯原计划在该平台的音频直播服务Spaces上宣布参选总统，但X服务器“近乎崩溃”导致其未能实现。一年后，埃隆·马斯克原本要采访特朗普总统，同样因Spaces直播崩溃而无法进行。

今日我们正式发布“直播工作室”——X平台全新的直播指挥中心
X正汇聚所有实时动态。因此我们推出了专为专业主播打造的最强工具，助其轻松开播、与粉丝互动并管理直播流
欢迎在𝕏.com的创作者工作室中体验 pic.twitter.com/B06MLScFj9
——尼基塔·比尔（@nikitabier）2026年7月1日

英文来源：

X is making a fresh push for live video with new creator payouts
The company is setting aside $1 million to incentive creators to live stream on X.
Don't be surprised if you see more live streams on X over the next month. While live streaming isn't a new feature for the social network, it's not a feature you'd commonly associate with it. Now, the company has launched a live streaming command center called Live Studio, with tools creators need to go live more easily, along with new payouts to incentivize them.
In a couple of posts on X, the company's head of product has announced that it will be "rewarding creators who live stream by allocating $1 million" for them in the upcoming cycle. Nikita Bier didn't expound on how the payouts will be structured, but he said more details will follow. He did post a demo of the new live streaming command center inside Creator Studio, however, to show how it works.
Within the command center, users will be able to create a new stream, give it a title and upload a thumbnail that viewers will see before it goes live. They can schedule it to begin at a specific hour on a certain day and then choose who gets to be able to watch it. Live streams can be limited to verified accounts, the accounts a creator follows or their subscribers, but they can also be visible to everyone on X. Live Studio also shows creators their viewers' comments and how their steam is doing, including the number of concurrent viewers, the countries they're from and the devices they use.
Live streaming on X is exclusively available to users paying $3 a month for an X Premium subscription. Whether X has improved its live streaming infrastructure over the past few years remains to be seen. In 2023, Ron DeSantis was supposed to announce his presidential bid on the platforms' live audio streaming service Spaces, but X's servers were "kind of melting" and prevented him from doing so. And then a year later, Elon Musk was supposed to interview President Trump, as well, but his Spaces live crashed and became inaccessible.
Today we're announcing Live Studio, a brand new livestreaming command center on X
X is where everything is happening now. So we're launching the best tools for pro streamers to go live, connect with their followers & manage their streams
Check it out on 𝕏.com in Creator Studio pic.twitter.com/B06MLScFj9
— Nikita Bier (@nikitabier) July 1, 2026