脱节成年人指南之儿童文化：“球霸”是什么？
内容总结：
本周网络潮流速览：解读“球霸”时尚风格、汉堡包装视频催生的新梗，以及“Benny tripping”的危险性。
什么是“球霸”（ballhog）？
“球霸”是一种在年轻人中日益流行的街头时尚风格。其核心理念是穿着在大多数人看来普通甚至单调的复古服装，但懂行的人能辨认出其中的趣味与独特之处。如同所有优秀的青年潮流一样，这是一种“圈内人对圈外人”的区隔，需要鉴赏力才能理解。例如，你穿一件1990年代末的Helmut Lang牛仔夹克，多数人只会觉得是“二手货”，但“球霸”爱好者会认出这是街头服饰史上的标志性单品。想成为“球霸”，穿一条普通紧身牛仔裤可不够，除非是Dior Homme或至少是Cheap Monday的。
这一风格得名于Ball Hog Collective——由亚特兰大独立唱片厂牌Ballhog创立的说唱歌手、Twitch主播和内容创作者团体。主播Brady Goodwin将其推向大众。近来#ballhog话题标签热度飙升，越来越多年轻人发布视频展示自己的“球霸”穿搭。
这一风格之所以流行，我认为关键在于它难以被商品化。大多数真正有机的潮流很快会被文化投机者盯上，几个月后Target货架上就会出现同款，但“球霸”做不到这一点。你无法生产“新的”球霸装备，因为那会立刻被标记为不真实。不得不佩服这些年轻人，他们采用了一种既排他又无法被山寨的风格。
“他们在外面派对的时候”梗是什么？
与“球霸”时尚处于光谱另一端的，是“while they're out partying btw”梗——这类视频展示的是别人在外面穿潮服社交时，自己练就的奇怪、冷门且通常无用的才能。这句话去年就开始流传，TikTok用户@tacobella发布了相关视频，但最近真正火爆起来，得益于一段展示惊人汉堡包装技巧的视频获得海量播放。
随后大量网友跟风展示自己“不去派对”时在做什么：有修车工、健身达人、匹克球玩家。这是我全心全意支持的第二个青年潮流。我们不可能都是酷炫的“球霸”，也不是人人都有天赋，但我们都可以通过蛮力和重复练习把某件事做得非常出色。
“crunged”和“scuba”是什么意思？
“crunged”是“cringe”的过去式，常用来形容极度尴尬，比如“我尴尬得都crunged了”。
“scuba”现在用来形容某样东西非常臭，可能是因为这个词让人联想到水下不通风空间里的死气。但它常伴随捏鼻子的手势，这个手势看起来像几个月前TikTok上流行的“水肺舞”动作，所以这更可能是该词的来源。
什么是“Benny tripping”？
过去几年，关于青少年过量服用苯海拉明的新闻报道持续不断。他们称之为“Benny tripping”，做法是服用过量抗过敏药，比如推荐剂量的10倍。苯海拉明的活性成分之一是苯海拉明（Diphenhydramine），这是一种非常糟糕的药物。与大多数娱乐性物质不同，苯海拉明致幻体验并不好玩。它是一种谵妄剂，过量服用会导致通常被描述为恐怖的幻觉——成群的蜘蛛、影子人、低语声等。过量服用可能导致短期记忆丧失、时空错位感，以及持续数小时甚至数天的惊恐发作，或者因心动过速而死亡。Reddit用户Reasonable-County971这样描述自己的经历：“我失去了对记忆的访问权。我认不出我妈——我把她误认为一个‘漂亮护士’。在旅程早期、在你失去自我之前，你会产生巨大的焦虑，远超任何我能比拟的东西。此外，你的运动技能受到影响，包括失去对膀胱的控制。”
所以，这是一种糟糕的药物，而且很容易获取——去CVS就能买到。好的一面是，尽管有时媒体报道过于歇斯底里地将其称为“网络潮流”或挑战，但苯海拉明致幻体验如此可怕、毫无乐趣，在年轻人中并不特别流行。但如果你想吓唬自己，可以读一些体验报告，看看这个YouTube视频，想象一下你爱的人经历这些。
本周病毒视频：Cheezit Girl
本周病毒视频非常元，对任何关注网络爆红轨迹的人来说都非常搞笑。由@ariisaysso带来，这段视频在约两分半钟内讲述了虚构的“Cheezit Girl”的完整历史：她成为网络红人、辞职、卖周边、发布说唱单曲、发布混音版、重新加热玉米片、然后归于沉寂。我们已经在Hawk Tuah Girl、Dah Bih Gah Kid以及许多未来“记得那个梗吗”俱乐部成员身上看过这个故事，毫无疑问很快还会再次上演。这就是生命的循环。
中文翻译：
本周时代思潮快照将解释何为“球霸”风格、一段包裹汉堡的视频如何催生新的表情包格式，以及“本尼 trip”的危险性。系好安全带，我们出发吧。
什么是“球霸”？
“球霸”（ballhog或ball hog）是一种在年轻人中日益流行的街头服饰风格。确切地说，是在那些很酷的年轻人中。其理念是穿着看似普通、甚至单调的复古服装，但懂行的人能辨认出其中有趣或独特之处。如同所有最佳的青年潮流，这是一种圈内人与圈外人之分、需要鉴赏力才能理解的风格。举例来说：如果你穿着一件1990年代末的Helmut Lang牛仔夹克，大多数人会认为那是“二手淘来的”，但“球霸”爱好者会认出它是街头服饰史上的标志性单品。若想成为“球霸”，穿一条紧身牛仔裤可不够，除非它出自Dior Homme，或者至少是Cheap Monday。
这种风格以“球霸 collective”命名，该团体由亚特兰大独立唱片厂牌Ballhog创立，成员包括说唱歌手、Twitch主播和内容创作者。它由主播Brady Goodwin推广开来，下图中的他看起来就很有“球霸”风范：
ballhog标签最近火爆起来（就像人们过去常说的那样），越来越多的年轻人发布视频炫耀自己的“球霸”穿搭，比如这样：
我认为这种风格的流行归根结底在于它极难被商品化。大多数真正有机的潮流很快会被文化秃鹫们识别，几个月后Target就上架了同款服装线，但“球霸”风格你没法这么搞。你无法制造“新的”球霸装备，因为那会立刻被标记为不纯正。得给这些年轻人点个赞，他们采用了一种既排他又无法被剽窃的风格。
“顺便说一句，他们在外面派对时”表情包是什么？
与“球霸”时尚处于光谱另一端的是“顺便说一句，他们在外面派对时”表情包——这类视频旨在展示当别人在外面穿着酷衣服社交时，自己练就的奇怪、特定且通常无用的才能。这句话去年就开始流传，当时TikToker @tacobella发布了这段视频：
但最近它更火了，得益于这段展示令人叹为观止的汉堡包裹技巧的视频获得了海量观看：
这引来了大量视频，人们展示自己在派对之外做的事情。比如这位机械师：
这位健身狂人：
还有这位匹克球玩家：
这是我全心全意支持的第二个青年潮流。我们不可能都成为酷酷的球霸，也不是人人都有天赋，但我们都可以通过蛮力和重复练习把一件事做得非常好。
“crunged”和“scuba”是什么意思？
“crunged”是“cringe”的过去式，常用来形容极度尴尬，比如“我尴尬得要命，我crunged了。”
至于“scuba”，现在用来形容某物非常难闻，这可能是因为这个词让人联想到不通风的水下空间里的死寂空气。但它常伴有捏鼻子的手势，这看起来像几个月前TikTok上流行的“水肺舞”中的手势，所以这更可能是该词的起源。
什么是“本尼 trip”？
过去几年里，关于孩子们过量服用Benadryl的新闻报道源源不断。他们称之为“本尼 trip”，通过服用过量抗过敏药来实现，比如推荐剂量的10倍。Benadryl的活性成分之一是苯海拉明，这是一种特别讨厌的药物。与大多数娱乐性物质不同，在Benadryl上trip并不好玩。它是一种谵妄剂，服用过多会导致通常被描述为恐怖的幻觉——成群的蜘蛛、影子人、低语声等等。Benadryl过量可导致短期记忆丧失、时空错位感，以及持续数小时甚至数天的惊恐发作。或者你会死于心动过速。以下是Reddit用户Reasonable-County971描述的经历：
我失去了对记忆的访问能力。我认不出我妈——我把她误认为一个“漂亮护士”。在trip早期，在你失去自我之前，你会产生巨大的焦虑，远远超出我能比较的任何其他东西。此外，你的运动技能受到影响，包括失去对膀胱的控制。
所以是的，这是种糟糕的药物。而且很容易搞到——去CVS就能买。好的一面是，尽管有时对Benadryl作为“网络潮流”或挑战的报道过于歇斯底里，但在Benadryl上trip是如此可怕、毫无乐趣的体验，它在年轻人中并不特别流行。但如果你想吓唬自己，读一些trip报告，看这个YouTube视频，想象你爱的人正在经历这些。
本周病毒视频：病毒式Cheezit女孩
本周的病毒视频非常元，对任何关注网络病毒式 sensation 轨迹的人来说都极其搞笑。由伟大的@ariisaysso带来，这段视频铺陈了虚构的Cheezit女孩的历史——她成为网络红人、辞职、卖周边、发布说唱单曲、发布混音版、重新加热玉米片、然后淡出公众视野，全程大约两分半钟。我们见过这个故事：Hawk Tuah女孩、Dah Bih Gah小孩，以及许多未来“记得那件事吗”俱乐部的成员，我们无疑很快会再次看到这一切。生命之轮如此循环。
英文来源：
This week's zeitgeist snapshot explains what ballhog means, how a video of someone wrapping a burger led to a new meme format, and the dangers of Benny tripping. So strap in, and let's go.
What is "ballhog"?
Ballhog or ball hog is a streetwear fashion style growing in popularity among younger people. The cool ones, anyway. The idea is to wear vintage clothes that look normal, even drab, to most, but that people in the know can recognize as interesting or unique. Like the best youth trends, it's an insider vs. outsider thing that takes connoisseurship to understand. Some examples: If you're wearing a late 1990s Helmut Lang denim jacket, most people will think "thrifted," but a ballhog-enjoyer would recognize it as a seminal piece of streetwear history. If you want to be ballhog, rocking a pair of skinny jeans isn't going to cut it unless they're from Dior Homme or at least Cheap Monday.
The style is named after the Ball Hog Collective, a group of rappers, Twitch streamers, and content creators founded by the Atlanta-based indie record label Ballhog. It was popularized by streamer Brady Goodwin, seen below looking quite ballhog:
The #ballhog hashtag is blowing up (as people used to say) lately with a growing collection of kids posting videos to show off their ballhog fits, like so:
The popularity of the style comes down to, I think, how difficult it is to commodify. Most truly organic trends are recognized quickly by culture vulture types, and in a few months, there's a line of clothes at Target, but you can't do that with ballhog. There's no way to make "new" ballhog gear, as that would mark it as inauthentic immediately. Gotta hand it to the kids for adopting a style that is at once exclusionary and impossible to rip off.
What is the "while they're out partying btw" meme?
On the opposite edge of the spectrum from ballhog fashion is the "while they're out partying btw" meme, videos made to show off the strange, specific, and usually useless talent one develops while others are out wearing cool clothes and socializing. The phrase has been kicking around since last year, when TikToker @tacobella posted this video
but it's taken off more recently, thanks to the huge number of views on this video showing off some truly mind-blowing burger wrapping skills:
This led to an influx of videos of people showing off what they were doing instead of partying. Like this mechanic:
this gym rat:
and this pickleball player:
This is the second youth trend I support wholeheartedly. We can't all be cool ballhoggers and we don't all have talent, but we can all learn to do a thing really well through brute force and repetition.
What does "crunged" and "scuba" mean?
The past tense of "cringe," "crunged" is often used to describe extreme cringe, like "I cringed so hard I crunged."
As for "scuba," it now describes something that is very smelly, which might be because the word conjures the dead air of unventilated, underwater spaces. But it's often accompanied by a pinch-your-nose gesture, which looks like the gesture in the Scuba Dance that was popular on TikTok a few months ago, so that's a more likely origin for the term.
What is "Benny tripping?"
There has been a steady stream of news stories about kids overdosing on Benadryl over the last few years. They call it "Benny tripping," and it's achieved by taking too much of the allergy medicine, like 10 times the amount recommended. Among the active ingredients in Benadryl is Diphenhydramine, and it's a particularly nasty drug. Unlike most recreational substances, tripping on Benadryl is not fun. It's a deliriant, and taking too much results in hallucinations that are usually described as terrifying—swarms of spiders, shadow people, whispering voices, etc. Benadryl overdoses can result in loss of short term memory, displacement from time and space, and panic attacks that last for hours or even days. Or you die from tachycardia. Here's how Reddit user Reasonable-County971 described their experience,
I lost access to my memories. I couldn’t recognize my mom—I mistook her for a 'pretty nurse'. Early in the trip, before you lose yourself, you develop tremendous anxiety, far far beyond anything else I can compare it to. Also, you have motor skills affected, including losing access to your bladder.
So yeah, it's a bad drug. And it's easy to get—just pop down to CVS. On the plus side, despite sometimes overly hysterical reporting on Benadryl as an "online trend" or challenge, tripping on Benadryl is such a harrowing, not-at-all-fun experience, its use isn't particularly popular among young people. But if you want to scare yourself, read some trip reports, watch this YouTube video, and imagine someone you love going through this.
Viral video of the week: Viral Cheezit Girl
This week's viral video is very meta, and it's hilarious to anyone who follows the trajectory of viral internet sensations. Brought to us by the great @ariisaysso, this video lays out the history of the fictional Cheezit Girl as she becomes an internet sensation, quits her job, sells merch, releases a rap single, releases a remix, reheats the nachos, and falls into obscurity, all in about two and a half minutes. We've seen this story before with the Hawk Tuah Girl, Dah Bih Gah Kid, and many more future members of the "remember that thing" club, and we'll no doubt see it all again soon. Such is the circle of life.