内容来源：https://www.engadget.com/social-media/meta-is-letting-creators-fill-their-reels-with-shopping-links-232406681.html?src=rss

内容总结：

Meta旗下社交平台近日宣布，将在Instagram和Facebook的短视频功能Reels中开放商品链接权限。创作者今后可直接在视频中嵌入至多30个商品购买链接，用户点击即可跳转购买。

此前，Meta对创作者引导粉丝至站外购物存在诸多限制，许多人不得不借助第三方"主页链接"工具进行商品推广。此次更新后，符合资格的创作者在单条Reels视频中可关联多个商品，其中Facebook创作者目前仅支持关联亚马逊等平台合作方的商品。

这项功能将帮助生活方式类创作者更便捷地通过商品推荐获得收益，同时使Meta在短视频购物功能上与TikTok、YouTube Shorts等平台保持同步。分析指出，虽然Meta目前暂未从这些交易链接中抽取佣金，但通过收集用户消费数据，该功能将为平台广告业务提供重要支持。不过，若商品推广内容过度增加，也可能影响部分用户体验。

中文翻译：

Meta允许创作者在Reels短视频中嵌入购物链接
每段视频最多可标记30件商品。
Facebook和Instagram的创作者向粉丝推广产品将变得更加便捷。Meta现在允许创作者直接在Reels短视频中添加可点击的购物链接。
品牌合作与联盟营销链接是创作者在Facebook和Instagram获利的主要方式，创作者可通过推荐商品获得销售分成。但此前Meta对引导粉丝跳转至平台外的行为设有限制，导致创作者往往依赖第三方"主页链接"服务来管理商品推荐链接。
如今Meta宣布，符合条件的创作者可在单条Reels短视频中关联最多30件不同商品。该功能将在Instagram和Facebook同步上线，不过Facebook创作者仅可标记亚马逊等平台合作商家的商品。
这项变革对生活方式类创作者等依赖粉丝复购的群体尤为有利，使Meta旗下应用与TikTok、YouTube Shorts等早已布局联盟购物功能多年的平台看齐。但这也可能使购物内容更难以被忽略，若创作者过度推广或将引发部分用户反感。
对Meta而言，此举有助于掌握用户消费动向。公司发言人表示目前暂不从创作者通过这些链接产生的销售中抽成，但可以预见的是，平台将利用收集到的消费数据来增强广告业务。

英文来源：

Meta is letting creators fill their Reels with shopping links
Creators can tag up to 30 products per video.
It's about to get a lot easier for creators on Facebook and Instagram to push products to their followers. Meta will now allow creators to include clickable shopping links for products directly in their Reels.
Brand partnerships and affiliate links, in which creators earn a portion of sales generated by their recommendations, are central to how creators earn money from Facebook and Instagram. But Meta has limited the ways in which they can direct their followers off-platform. As a result, creators often rely on third-party "link in bio" services for managing links to the stuff they endorse.
Now, Meta says it will allow eligible creators to link to up to 30 distinct products in a single Reel. the feature will be available on both Instagram and Facebook, though Facebook creators are limited to tagging products from marketplace partners like Amazon.
The change could be a boon for lifestyle creators and others who rely on their followers regularly buying the stuff they recommend. It brings Meta’s apps up to par with TikTok and YouTube Shorts, both of which have had affiliate shopping features for years. It will also make shopping content a lot harder to ignore, which could risk alienating some people if creators go overboard.
For Meta, the change will give it new insight into what its users are buying. A Meta spokesperson says the company isn't taking a cut from creators' sales via these links for now, though it's probably safe to assume the company will use the data gleaned from them to bolster its ad business.