内容来源：https://www.wired.com/story/sam-altman-orb-company-bruno-mars-partnership-fake/

内容总结：

眼球扫描初创公司Tools for Humanity近日陷入一场"虚假合作"风波。该公司上周高调宣布，其新型身份验证产品"演唱会套件"将在布鲁诺·马尔斯的世界巡回演唱会中首次亮相，却遭艺人团队与主办方联合否认。

4月17日旧金山发布会上，该公司首席产品官蒂亚戈·萨达宣称将与布鲁诺·马尔斯巡演合作，为通过虹膜验证的观众提供专属票务通道和VIP体验。相关表述随后出现在公司官方博客中。

然而本周二，布鲁诺·马尔斯经纪团队与巡演主办方Live Nation向《连线》杂志发表联合声明，明确指出"合作关系不存在"，且从未收到过合作邀约。该公司随后悄然修改了宣传材料，将合作对象替换为杰瑞德·莱托乐队2027年的欧洲巡演。

Tools for Humanity发言人周三承认与布鲁诺·马尔斯"没有任何合作协议"，但拒绝解释最初宣称合作的原因。值得注意的是，该公司发布会特邀嘉宾安德森·帕克正是布鲁诺·马尔斯本次巡演的搭档DJ，这为事件增添了戏剧性。

这家由OpenAI首席执行官萨姆·奥特曼联合创办的企业，近年来致力于推广基于区块链的虹膜扫描身份验证技术。其最新产品直指票务市场的机器人抢票痛点——发布会上不仅引用了泰勒·斯威夫特巡演售票系统崩溃的案例，更获得安德森·帕克现场声援："我痛恨机器人……它们毁了一切。"

业内人士分析，此次争议可能折射出传统票务巨头与科技初创公司间的微妙竞争。Live Nation旗下票务平台Ticketmaster正因防机器人机制问题接受美国联邦贸易委员会调查，而Tools for Humanity恰恰宣称其技术能有效解决该问题。

尽管遭遇此次公关危机，该公司在发布会上仍宣布与Tinder、Zoom等多家知名企业拓展合作。此前其虹膜验证技术因隐私保护争议，在全球政府推广中屡屡受阻，如今试图通过商业合作打开局面。这场风波也引发业界思考：在技术创新与商业诚信之间，科技初创公司应如何把握尺度？

中文翻译：

山姆·奥特曼旗下眼球扫描初创公司"Tools for Humanity"上周宣布，其新产品"音乐会套件"将首先在布鲁诺·马尔斯最新录音室专辑《浪漫》的世界巡演中推出。该产品旨在为经过验证的真实用户提供演唱会购票渠道。

然而，布鲁诺·马尔斯团队与《浪漫》巡演制作方Live Nation于本周二向《连线》杂志发表联合声明称，双方"从未建立合作关系"，Tools for Humanity甚至从未就合作事宜与他们接洽。

这场误会源于4月17日Tools for Humanity在旧金山举办的活动。该公司首席产品官蒂亚戈·萨达当时表示，公司将参与《浪漫》巡演，不仅提供购票通道，还将为"已验证用户提供VIP体验"。这一说法在公司随后发布的博客文章中再次出现："音乐会套件今日正式上线，将在布鲁诺·马尔斯携手DJ Pee .Wee（即安德森·帕克）的世界巡演期间逐步推广，已验证用户可在精选站点独家享受VIP包厢体验。"

目前，该公司已对活动视频及博客文章进行编辑后重新发布，现称音乐会套件将应用于杰瑞德·莱托乐队"三十秒上火星"2027年的欧洲巡演。布鲁诺·马尔斯团队与Live Nation在给《连线》的联合声明中强调："需要明确的是，我们从未收到TFH的合作邀约，也从未就巡演合作或入场权限进行任何讨论。我们是在该公司主题演讲宣称合作后，才首次得知巡演被用于推广其项目。"（《连线》杂志在活动报道中曾提及与布鲁诺·马尔斯合作；报道现已更新补充此声明。）

Tools for Humanity发言人周三向《连线》确认，该公司"与布鲁诺·马尔斯不存在任何测试或推广音乐会套件的协议，与艺人及其巡演亦无任何关联"，但拒绝解释最初为何宣布马尔斯为项目合作伙伴。

这家由OpenAI首席执行官山姆·奥特曼与德国企业家亚历克斯·布拉尼亚于2019年联合创立的公司，旨在利用区块链技术在诈骗猖獗的网络环境中验证用户身份。2023年，该公司推出需配合手机应用使用的虹膜扫描实体设备"奥宝"。

尽管Live Nation与布鲁诺·马尔斯团队表示"对其产品不予置评"，但Live Nation可能因其他原因对该公司心存芥蒂。Tools for Humanity宣称音乐会套件将有助于解决长期困扰Ticketmaster（Live Nation旗下票务平台）的机器人抢票问题。

去年9月，彭博社报道称美国联邦贸易委员会正调查Ticketmaster是否采取足够措施防范平台机器人。安德森·帕克在Tools for Humanity活动现场现身支持该方案，他对观众表示："我痛恨机器人……它们把一切都搞砸了，尤其对乐迷而言。"（值得注意的是，安德森·帕克即将以DJ Pee .Wee身份与布鲁诺·马尔斯共同巡演，此事愈发耐人寻味。）

Tools for Humanity在上周活动的新闻稿中还暗讽Ticketmaster："铁杆泰勒粉永远不会忘记'时代巡演'预售日，Ticketmaster单日承受35亿次系统请求，将数百万粉丝拒之门外。"

与马尔斯所谓的合作仅是Tools for Humanity"升空"活动中宣布的众多合作之一。该公司试图通过与知名品牌合作，为其身份验证技术建立公信力。Tinder、Zoom和Docusign高管均表示将在活动中深化与Tools for Humanity的合作。过去，该公司一直难以说服各国政府将其技术视为安全且保护隐私的真实身份验证方案。

英文来源：

Sam Altman’s eyeball-scanning startup, Tools for Humanity, announced last week that a new product called Concert Kit—designed to give verified humans a way to purchase concert tickets—would first roll out on Bruno Mars’ world tour of his latest studio album, The Romantic.
However, Bruno Mars Management and Live Nation, the producer for the Romantic Tour, told WIRED in a joint statement on Tuesday that the partnership “does not exist,” and that Tools for Humanity never even approached them about working together.
The confusion stemmed from a Tools for Humanity event April 17 in San Francisco, where chief product officer Tiago Sada said the company would be joining the Romantic Tour to not just provide access to tickets but also “VIP experiences for verified humans.”
The statement was reiterated in a blog post published by the company, which read: “Concert Kit launches today and will roll out during the Bruno Mars World Tour featuring DJ Pee .Wee (aka Anderson .Paak), where verified humans will have exclusive access to VIP suite experiences at select stops.”
A video of the event, and the company’s blog post, have since been edited and reshared by Tools for Humanity. They now say that Concert Kit will roll out on the 2027 European tour for Jared Leto’s band, Thirty Seconds to Mars.
“To be clear, we were never approached by TFH, nor were we in any discussions regarding a partnership or tour access,” said Bruno Mars’ Management and Live Nation in a joint statement to WIRED. “We first learned that our tour was being used to promote their project after their keynote made those initial claims.” (WIRED had referenced the Bruno Mars partnership in its original story about the event; the story has since been updated to include this new information.)
A spokesperson for Tools for Humanity confirmed to WIRED in a statement Wednesday that the startup “does not have any agreement with Bruno Mars to test or feature Concert Kit, and there is no association or affiliation with the artist or his tour.” Tools for Humanity declined to explain why they announced Mars as a partner for the project in the first place.
Tools for Humanity was cofounded in 2019 by OpenAI CEO Sam Altman and German entrepreneur Alex Blania, with the aim of using blockchain technology to verify people in online environments where scams are prevalent. In 2023, the company launched a physical, iris-scanning orb that works in conjunction with a mobile app.
While Live Nation and Bruno Mars Management say they “have no opinions for or against their products,” it’s possible that Live Nation is feeling prickly about Tools for Humanity for other reasons. The startup is proposing that Concert Kit will help thwart the bot problem that plagues sites like Ticketmaster—which is owned by Live Nation.
In September, Bloomberg reported that the US Federal Trade Commission was investigating Ticketmaster over whether it had done enough to keep bots off its platform. Anderson .Paak made a cameo at the Tools for Humanity event to vouch for this approach, saying to the crowd, “I fucking hate bots … they make everything really shitty. Especially for the fans.” (Anderson .Paak, for what it’s worth, will soon be touring with Bruno Mars under his moniker DJ Pee .Wee. The plot thickens.)
Tools for Humanity also took a jab at Ticketmaster in its press release for last week’s event, saying that “diehard Swifties will never forget the Eras Tour presale, where Ticketmaster faced 3.5 billion system requests in a single day, locking out millions of fans.”
The partnership with Mars was one of many announced at Tools for Humanity’s Lift Off event, which aimed to legitimize the startup’s identity-verifying technology by working with major brands. Executives from Tinder, Zoom, and Docusign said they’d be expanding their work with Tools for Humanity at the event. In the past, Tools for Humanity has struggled to get governments around the world on board with its technology as a safe, privacy-protecting way to identify real humans.