内容来源：https://blog.google/products-and-platforms/products/search/new-controls-website-owners/

内容总结：

搜索引擎推出AI新功能：为网站主提供流量机会与自主管控工具

随着用户越来越多地使用生成式AI获取信息，搜索引擎正对其功能进行升级，以在突出网页内容的同时，为网站所有者提供适应变化的资源、洞察与控制权。最新数据显示，AI概述功能月活跃用户已超25亿，AI模式月活突破10亿，用户正提出全新类型的问题，为品牌、出版商和创作者带来触达用户的新机遇。

为帮助网站吸引访客，AI概述与AI模式等新功能在回答中嵌入醒目链接，并持续优化体验：增加了内联链接数量与网站预览，引入“首选来源”与订阅标签，用户可自主选择希望突出显示的网站。未来还将试验更多新型链接设计。搜索引擎同步更新了网站优化指南，强调提供独特、非商品化内容、优化页面体验及高质量图片视频的重要性。

在管控与洞察方面，搜索引擎正在测试一项新工具：允许网站所有者通过Search Console中的开关，自主决定是否让网站在AI生成式搜索功能（如AI概述、AI模式）中出现。选择退出则不会获得来自这些功能的流量或展示。该控制不适用于传统搜索结果排序，延续了此前片段控制与Google-Extended等工具的定制理念。

同时，Search Console开始向网站所有者提供新洞察数据，包括页面在AI回应中的展示次数、出现位置及国家分布。未来还将根据反馈引入更多指标。目前，该功能率先在英国部分网站主中测试，后续将全球推广。搜索引擎表示，将随着AI带来的发现机遇，持续优化工具，帮助网站更好地吸引受众。

中文翻译：

网站所有者迎来新机遇、掌控力与洞察力
越来越多的人开始借助生成式AI工具来搜索、筛选和理解信息。随着人们获取信息的方式发生变化，我们正在设计搜索功能，既突出网页内容，也为网站所有者提供新资源、洞察和控制工具，帮助他们适应这些变化。

搜索中生成式AI带来的新机遇

借助生成式AI搜索功能，用户对搜索的满意度提升，搜索频率也更高。AI概览目前月活用户超过25亿，AI模式月活用户也已突破10亿。用户开始提出全新的问题类型，这为品牌、发布商和创作者接触用户创造了新机遇。

AI概览和AI模式等功能旨在帮助用户发现并访问优质网站，同时帮助发布商和网站扩大受众群体。这些功能包含醒目的网站链接，我们也在持续优化体验，帮助用户更方便地将生成式AI作为探索起点。例如：

• 我们在回复中增加了内联链接数量，并添加了实用的网站预览，鼓励用户点击访问。
• 近期，我们将“偏好的来源”功能引入AI概览和AI模式，推出新的订阅标签，让用户更清晰地选择希望优先看到的网站。
• 展望未来，我们正在AI体验中尝试一系列新链接设计，使其更加实用。

此外，我们分享了更新后的指南，帮助网站所有者提升其网站在生成式AI搜索功能中的可见性。指南涵盖如何为读者提供独特、非通用内容，以及网站如何组织内容、打造良好的页面体验，并利用高质量图片和视频增强页面效果。

网站所有者的新控制工具与洞察

我们也在积极听取发布商和创作者的反馈，并与英国竞争与市场管理局等监管机构合作，确保网站所有者能随着用户偏好变化获得合适的工具。今天，我们开始测试一项新控制功能，允许网站所有者管理其链接和内容在生成式AI搜索功能中的呈现方式。

通过Search Console中的新开关，网站所有者可以决定是否让自身网站出现在生成式AI搜索功能（如AI概览、AI模式或Discover中的AI概览）中并作为回复依据。选择退出的网站将无法获得来自生成式AI功能的流量或展示量。该控制功能不会影响这些生成式AI搜索功能之外的搜索结果排名。这项工作是我们在设计摘要控件和Google-Extended等工具、为网站提供更多选择权方面的延续。

我们还在Search Console中为网站所有者逐步推出新洞察，展示其页面在生成式AI搜索功能中的表现。这些洞察包括展示量指标，以及哪些页面在AI回复中出现、出现在哪些国家等信息。我们将继续与网站所有者合作，了解哪些洞察信息最能帮助其制定策略，并逐步引入更多指标。

这些功能将先向英国的部分网站所有者开放，经过充分测试后再推广至全球。随着AI为内容发现打开新机遇，我们将持续优化体验，帮助用户探索网页，同时为网站构建更有效的工具，助力其更好地与受众互动。

英文来源：

New opportunities, control and insights for website owners
People are increasingly turning to generative AI tools to help them find, sort through and understand information. As the way people want to look for information changes, we're designing our features in Search to highlight the web, while also providing new resources, insights and control for website owners to navigate these shifts.
New opportunities with generative AI in Search
With our generative AI Search features, people are more satisfied with Search, and they are searching more often. AI Overviews now has over 2.5 billion monthly active users, while AI Mode has surpassed one billion monthly users. And people are asking Search entirely new kinds of questions, creating new opportunities for brands, publishers and creators to reach people.
Features like AI Overviews and AI Mode are designed to help people find and visit great websites, and to help publishers and websites strengthen their audiences. These features include prominent links to websites, and we’re continuing to upgrade these experiences to make it easier for people to use generative AI as a jumping-off point. For example:

• We’ve increased the number of inline links directly within responses and added helpful website previews to encourage people to click through.
• We recently brought Preferred Sources into AI Overviews and AI Mode and launched new subscription labels in these features, so people can choose the websites that they want to see more prominently.
• Looking ahead, we're continuing to experiment with a range of new link designs in our AI experiences to make them more useful.
  In addition, we’ve shared updated guidance to help website owners improve the visibility of their sites in generative AI Search features. This includes tips on the importance of providing unique, non-commodity content for readers, and information for websites about how to organize their content, create a good page experience and provide high quality images and video to enhance their pages.
  New control and insights for website owners
  We’re also actively listening to feedback from publishers and creators, and engaging with regulators like the UK’s Competition and Markets Authority to ensure website owners have the right tools as user preferences evolve. Today, we're beginning to test a new control that lets website owners manage how their links and content appear in generative AI Search features.
  With this new toggle in Search Console, website owners can decide if they want their site to appear in and help ground responses in our generative AI Search features (like AI Overviews, AI Mode or AI Overviews in Discover). Sites that opt out will not receive traffic or impressions from our generative AI features. This control will not be used as a ranking signal for search results outside of these generative AI Search features. This work builds on our long history of designing tools, like snippet controls and Google-Extended, that give websites more choice.
  We’re also starting to roll out new insights for website owners in Search Console about the appearance of their pages in generative AI Search features. These insights include impressions metrics and information about which pages appear in AI responses and in what countries. We're continuing to work with website owners to understand what insights will be most helpful to inform their strategies, and we’ll introduce additional metrics over time.
  We are beginning to roll these features out to a subset of website owners in the UK, allowing for thorough testing before rolling them out to website owners globally. As AI opens up new opportunities for discovery, we'll keep improving our experiences to help people explore the web, and keep building tools for websites to better engage their audiences.