内容来源：https://news.microsoft.com/source/emea/features/farming-is-risky-business-this-app-helps-turkish-growers-succeed/

内容总结：

土耳其农业科技新突破：手机App助力农民智能种植

土耳其阿拉谢希尔讯 2021年，当皮纳尔·于恩萨尔离开企业界，在阿拉谢希尔山谷创办蓝莓农场时，她做了一件让周边农民困惑不已的事：在7公顷土地上铺满黑色防草布，然后摆放了3万个塑料花盆。邻居们纷纷议论：“这位古怪女士想种塑料？塑料可结不出果子。”然而5年后的今天，这些花盆里已长满茂盛的蓝莓树，预计今年夏季将收获80吨果实。

于恩萨尔的成功秘诀之一，是一款名为İmeceMobil的农业应用程序。该应用由土耳其İşbank银行子公司开发，基于微软Azure云计算平台运行，为农民提供一站式数字化服务。作为工程师出身的农场主，于恩萨尔表示：“这款应用让我即使身在外地也能监测植物健康状况，判断哪些区域缺水、叶片是否健康。”

这款应用的功能覆盖农业生产全流程：通过人工智能分析卫星图像评估作物健康状况和需水量；推送精准气象预警；提供病虫害防治专家建议；开设农资比价市场，方便购买化肥、农机；甚至支持短期和长期贷款申请。İmeceMobil公司首席技术官哈坎·卡迪约兰介绍，该应用月活跃用户已达15万，且用户数量正快速增长。

在距离伊兹密尔东南约80公里的奇尔珀平原，农民奥乌兹汗·厄扎恰尔同样受益于这款应用。他经营着60公顷土地，种植西瓜、番茄、甜玉米等作物。“以前需要三四个小时的田间巡查工作，现在只需45分钟，”厄扎恰尔说，“我们可以追踪温度、用水量和肥料需求，无需亲自下地，灌溉和施肥成本显著降低。”通过应用的土壤分析功能，他还获得了精准的氮肥需求判断和灌溉建议。

土耳其农业正面临严峻的水资源挑战。厄扎恰尔表示，过去十年间他需打井的深度从150米增加到400米，水资源日益稀缺让每一滴水都弥足珍贵。应用帮助他有效避免了过度灌溉。

尽管农业充满不确定性——霜冻、病害、设备故障等风险无处不在，但数字化工具正为土耳其农民带来新的希望。于恩萨尔感慨：“在这里，每个季节你都能看到劳动的成果，无论是对是错，结果就在眼前。你是在与生命打交道。”

中文翻译：

农业是一项高风险业务。这款应用助力土耳其种植者走向成功

土耳其阿拉谢希尔——2021年，当皮纳尔·云萨尔离开企业界，来到这片山谷创办她的蓝莓农场时，她做的第一件事就是在七公顷土地的大部分区域铺上黑色防草布，然后摆放了三万个塑料盆，用于种植蓝莓灌木。

她的农民邻居们对此困惑不解。

“想象一下，地上只有这块黑色地毯，摆满了这些塑料盆，他们议论我说：‘这个古怪的女人想种塑料盆——塑料是不会结出果实的。’”她笑着回忆道。如今，这些盆里长满了繁花盛开的蓝莓灌木，她预计今年六月将迎来大丰收。

云萨尔是山谷中第一位种植蓝莓的农民，而且采用了非常规的方法。一些质疑自然是不可避免的。

五年后，她的一些蓝莓灌木已经长得比云萨尔和她的丈夫乌特库·阿特哲（Utku Atıcı）还高了。乌特库也在这片农场工作。

这是一项盈利的产业。今年夏天，他们预计收获80公吨（约合88美吨）蓝莓。如今，她那些主要种植葡萄的邻居们带着真诚的好奇心询问她是如何做到的。

云萨尔将部分成功归功于土耳其İşbank银行旗下子公司İmeceMobil推出的一款应用。她已经使用了三年。她说，这款应用的工具与她以数据为导向的农业理念高度契合。

基于微软Azure平台构建的İmeceMobil应用，是一个一站式农业平台。

在这里，她可以使用人工智能驱动功能，分析卫星图像，判断蓝莓灌木的健康状况以及是否需要浇水。她可以获取超本地化的天气预警，以及关于病虫害的专家建议。

在市场功能中，她可以比较价格，购买化肥、机械和工具，还能申请短期或长期贷款。她表示，这款应用帮助她做出明智决策、节约成本并提高产量。

农业应用为决策增添数据支撑

“作为一名工程师，我喜欢检查、控制和确认。这款应用帮助我检查植物的健康状况，即使我远离果园也能做到。”

皮纳尔·云萨尔在土耳其西部阿拉谢希尔镇附近的蓝莓农场。照片由克里斯·韦尔奇为微软拍摄。

创业之初，İşbank是她申请贷款的银行之一，银行工作人员向她推荐了这款应用，并建议她尝试。

“作为一名工程师，我喜欢检查、控制和确认，”她说，“这款应用帮助我检查植物的健康状况，即使我远离果园也能做到，这是非常大的支持，因为我有一半时间在伊兹密尔陪伴女儿。”

凭借工程师背景，云萨尔研究并规划了最佳种植方法。她在盆中填充了从荷兰进口的栽培基质，安装了灌溉系统，并种植了北部高丛蓝莓——一种能在这片山谷（位于伊兹密尔以东约135公里，即84英里）茁壮成长的品种。

她以13岁女儿亚兹（Yaz）的名字为农场命名为“亚兹莓”。

“当我外出时，我会查看卫星视图，了解哪些区域缺水，哪些叶子更绿。是否存在健康问题？我的灌溉系统是否正常运行？”

这款应用还能对霜冻和暴风雨发出警报。云萨尔举例说，她使用的一种杀菌剂必须在雨后立即喷洒。借助精准的天气预报，即使身在伊兹密尔，她也能准确判断何时需要返回喷洒。

哈坎·卡德约兰（Hakan Kadıyoran）是İmeceMobil（负责构建和管理这款应用的银行子公司）的首席技术官。他表示，这款应用对农民的价值体现在其迅速增长的规模上。为农民构建数字平台的项目始于2019年；当前版本三年前发布，并持续更新优化。

“我们拥有15万月活跃用户，其中很大一部分通过我们的网站和移动应用购买农业生产资料。”卡德约兰说。

卡德约兰表示，这款应用由三名开发者、一名经理兼架构师、一名测试专家和他自己共同创建。他们之所以能用如此小的团队构建大规模应用，部分原因在于Azure提供的工具套件。这包括Azure应用服务，以及微软Defender for Cloud和Microsoft Sentinel等安全监控工具。Defender和Sentinel通常是大型组织用于保护数据、支持安全增长和管理隐私风险的工具。

Azure应用服务是一个用于构建和托管应用的平台。“我们的整个基础设施都运行在Azure云上，”他说，“这些服务、自动化、监控和可扩展性使我们能够安全高效地运营。”

利用人工智能节省农场时间

“从种植那天到收获那天，我们像对待自己的孩子一样对待作物……这是我们真正享受的过程。”

奥乌兹汗·厄扎查尔（Oğuzhan Özacar）在土耳其西部的农场。他使用İmeceMobil应用获取作物状况的详细信息、天气报告并购买物资。照片由克里斯·韦尔奇为微软拍摄。

如今，这款平台已被全国各地的农民使用，包括奥乌兹汗·厄扎查尔。他在伊兹密尔东南约80公里（约50英里）的奇尔珀平原村庄奇尔珀附近经营着60公顷（约148英亩）的农场。

这片土地最初由他的祖父耕种，后来传给他的父亲艾登·厄扎查尔（Aydın Özacar）。当天，父亲正和他一起巡视新栽种的西瓜田。

厄扎查尔的作物还包括番茄、辣椒、甜玉米，冬季则种植西兰花、花椰菜和卷心菜。

他说，İmeceMobil应用在多个方面提供了帮助，包括利用卫星图像分析作物状况的工具。

“有了这款应用，我们原来三四个小时的工作量缩短到了大约45分钟，”他说，“无需进入田间，我们就能追踪温度、用水量和施肥需求。促使我们尝试的是降低成本，我们在灌溉和施肥方面节省了开支。”

云萨尔和厄扎查尔都在以多种方式使用人工智能应用。他们并非孤例。根据2026年土耳其首席信息官峰会通过国际数据公司（IDC）提供的信息，预计到2028年，土耳其、中东和非洲地区的人工智能投资将达到146亿美元，而到2030年，人工智能对全球的经济影响可能超过19.9万亿美元。

厄扎查尔说，银行会为使用这款应用的农民提供农艺师支持。

“有了这款应用，我们原来三四个小时的工作量缩短到了大约45分钟。无需进入田间，我们就能追踪温度、用水量和施肥需求。促使我们尝试的是降低成本，我们在灌溉和施肥方面节省了开支。”

“他们进行了土壤分析。这让我们知道需要种植哪些作物，以及化肥的施用量。”他说，这款应用“最大的好处是告诉我们植物的氮需求、是否浇水过多，以及整体的需水量”。

水是厄扎查尔最关心的问题之一。当天，他的一台水泵坏了，他正在帮一名工人修理一个出故障的阀门。

近年来，厄扎查尔农场的地下水位不断下降，这意味着他需要打更深的井才能取水。他用电动水泵将水抽到地面用于灌溉，电力成本高昂。

仅仅十年间，厄扎查尔农场取水所需的钻井深度就增加了近三倍。他说，2014年他在同一块地里钻井取水，需要打到150米才能到达地下水位。三年后，在距离第一个井位不远处，新井必须打到245米。2024年，他钻了一口400米的井。“越来越深了。”他说。

他说，每一滴水都很重要，而这款应用帮助他防止过度灌溉。

跨越代际的农耕——配备全新工具

“农业是你能下的最大赌注。你把所有东西——金钱、时间、劳动力——都押在了一个季节能获得好收成的机会上。”

厄扎查尔说，他从八岁起就在夏季开始干农活。后来他上了大学，获得了专业学位，但决定留在农场。尽管有风险，但他热爱农耕工作。

“我们像对待自己的孩子一样对待作物，”他说，“从种植那天到收获那天……这是我们真正享受的过程。”

他有个两岁的儿子，喜欢拖拉机，似乎已经倾向于延续传统。但他表示，由于经济和天气因素，农业从来不是十拿九稳的事。有些年份很艰难。

他的父亲听到对话后表示赞同。“农业是你能下的最大赌注，”他说，“你把所有东西——金钱、时间、劳动力——都押在了一个季节能获得好收成的机会上。”

种植蓝莓的云萨尔说，她在职业生涯转折点离开了企业界。她要么需要在一个欧洲国家或美国担任更重要的职务，要么如果她想留在土耳其，就得自己创业。为了自己和家人，她选择了留下。

现在回想起来，她说，在农业中唯一可以确定的就是一切都不确定。

“因为如果有什么可能出错的地方，在农场里它就一定会出错，”她说，“水管会爆裂，会有霜冻，会爆发病害，会错过施肥的最佳时机。所以，在什么都不懂的情况下踏入农业这个行业，简直是疯狂。”

与此同时，她并不后悔。

“在这里，每一天结束时，总有一些事情能真正给我带来快乐，”她一边说，一边查看自己一株蓝莓灌木上缀满白花的枝条。

“在机械工程工作中，你只是在电脑前工作。只有去工厂参观时才能偶尔看到产品，”她说，“但在这里，每个季节你都能看到成果。无论你犯了错误还是采取了正确的行动，你都能看到结果。你是在与有生命的事物打交道。”

英文来源：

Farming is risky business. This app helps Turkish growers succeed
ALAŞEHIR, Türkiye — When Pınar Ünsal left the corporate world to start her blueberry farm in this valley in 2021, one of the first steps was to spread a black weed-barrier fabric over most of the seven hectares. Then she set out 30,000 plastic pots where the bushes would grow.
Her neighboring farmers were perplexed.
“Imagine there’s only this black carpet and there’s all these pots, and they were talking about me saying, ‘This eccentric lady is trying to grow pots — plastic will not give fruit,’” she recalled with a chuckle. Now those pots are full of blooming blueberry bushes, and she is expecting an abundant harvest in June.
Ünsal is the first farmer to grow blueberries in the valley, and she is doing it in a very unconventional way. Some skepticism was inevitable.
Five years later, some of her blueberry bushes have grown taller than Ünsal or her husband, Utku Atıcı, who also works on the farm.
It’s a profitable operation. This summer, they expect to harvest 80 metric tons, or about 88 American tons, of fruit. Now her neighbors, who mostly grow grapes, ask with genuine curiosity how she’s doing it.
Ünsal attributes some of her success to an app produced by İmeceMobil, a subsidiary of Türkiye’s İşbank. She’s been using it for three years. The app’s tools align with her data-driven approach to farming, she said.
Built in Microsoft Azure, the İmeceMobil app is a one-stop agriculture platform.
Here, she can use an AI-driven function that analyzes satellite imagery to determine the health of her bushes and whether they need water. She can get hyperlocal weather alerts and expert advice about pests and plant diseases.
In a marketplace feature, she can compare prices and buy fertilizer as well as machinery and tools, and she can apply for short- or long-term loans. The app helps her make smart decisions, save money and improve her yields, she said.
Farming app adds data to decision-making
“As an engineer, I want to check, I want to control, I want to confirm. And this app helps me checking the health of the plants, even when I’m away from the orchard.”
Pınar Ünsal on her blueberry farm near the town of Alaşehir in western Türkiye. Photo by Chris Welsch for Microsoft.
When she was starting out, İşbank was one of the banks she visited to apply for loans, and someone there told her about the app and suggested she try it.
“As an engineer, I want to check, I want to control, I want to confirm,” she said. “And this app helps me checking the health of the plants, even when I’m away from the orchard, which is a great, great support, because I spend half of my time in İzmir, with my daughter.”
Using her background as an engineer, Ünsal researched and planned the best growing methods. She filled her pots with a growing medium imported from the Netherlands, built an irrigation system and planted northern highbush blueberries, a variety that could thrive in the valley, about 135 kilometers, or about 84 miles, east of İzmir.
She named the farm YazBerries, after her daughter, Yaz, 13.
“When I’m away, I check the satellite view, and I understand which parts have water scarcity, which part has greener leaves. Is there any problem health-wise? Is my irrigation system working properly?”
The app also gives alerts for frost and storms. Ünsal said that, for example, one fungicide she uses must be applied just after rain. Because of the specificity of the weather forecasts, she can reliably know, even from İzmir, when she needs to return to apply it.
Hakan Kadıyoran, the chief technology officer of İmeceMobil, the bank subsidiary that built and manages the app, said that the proof of the app’s utility to farmers is in its rapid growth. The project to build a digital platform for farmers began in 2019; the current version was released three years ago and is constantly being updated and improved.
“We have 150,000 monthly active users, and a significant portion of them use our website and mobile app to purchase their agricultural needs,” Kadıyoran said.
The app was created by three developers, one manager/architect, one test specialist and himself, Kadıyoran said. Part of the reason they were able to build such a large-scale app with such a small-scale team was the suite of tools they use in Azure, he said. That includes Azure App Service as well as security and monitoring tools such as Microsoft Defender for Cloud and Microsoft Sentinel. Defender and Sentinel are tools commonly used by large organizations to safeguard data, support secure growth and manage privacy risks.
Azure App Service is a platform for building and housing apps. “Our entire infrastructure runs in Azure cloud,” he said. “The services, automation, monitoring and scalability enable us to operate securely and efficiently.”
Saving time on the farm with AI
“We treat the crops like our own children, from the day we plant until harvest day (…) It’s a process we genuinely enjoy.”
Oğuzhan Özacar on his farm in western Türkiye. He uses the ImeceMobil app to get detailed information about crop conditions and also to get weather reports and to buy things. Photo by Chris Welsch for Microsoft.
Today, that platform is used by farmers across the country — including Oğuzhan Özacar. He farms 60 hectares, or about 148 acres, near the village of Çırpı, on the Çırpı Plain, which is about 80 kilometers, or about 50 miles, southeast of İzmir.
The land was first farmed by his grandfather, and then his father, Aydın Özacar, who was with him this day, inspecting a newly planted field of watermelon plants.
Özacar’s crops also include tomatoes, peppers and sweet corn, as well as broccoli, cauliflower and cabbage in the winter.
He said the İmeceMobil app has been helpful in a number of ways, including the tool that uses satellite imagery to analyze crop conditions.
“With the app, we’ve reduced three to four hours of work to about 45 minutes,” he said. “We can track temperature, water usage and fertilizer needs without going into the field. What pushed us to try it was reducing costs, and we have saved on irrigation and fertilizer.”
Both Ünsal and Özacar are using AI apps in a variety of ways. They’re not alone. Investment in AI across Türkiye, the Middle East and Africa is projected to reach $14.6 billion by 2028, while globally, AI’s economic impact could exceed $19.9 trillion by 2030, according to information provided by CIO Summit 2026 Türkiye via International Data Corporation (IDC).
Özacar said the bank makes agronomists available to the farmers who are using the app.
“With the app, we’ve reduced three to four hours of work to about 45 minutes. We can track temperature, water usage and fertilizer needs without going into the field. What pushed us to try it was reducing costs, and we have saved on irrigation and fertilizer.”
“They conducted a soil analysis. It gave us ideas about which crops we need and in what amounts the fertilizer should be applied.” He said the app’s “biggest benefit was showing us the plant’s nitrogen needs and whether it’s overwatered or not, and its overall need for water.”
Water is a big concern for Özacar. That day, one of Özacar’s pumps had broken down and he had been helping one of his workers fix a valve that had failed.
The water table at Özacar’s farm has dropped in recent years, meaning he needed to drill deeper to reach it. He uses electric pumps to bring water to the surface for irrigation, and the energy is expensive.
In just 10 years, Özacar has had to drill nearly three times deeper to reach water on his farm. He said that he had drilled for water in the same field where he was standing in 2014 and needed to go to 150 meters to reach the water table. Three years later, not far from the first site, a new well had to be drilled to 245 meters. In 2024, he drilled a well 400 meters. “It’s just going deeper and deeper,” he said.
Every drop counts, and the app helps him prevent overwatering, he said.
Farming across generations — with a new set of tools
Farming is the biggest bet you can make, you bet everything – money, time, labor — on the chance that you’ll get a good result in one season.”
Özacar said he began working on the farm when he was eight years old during the summers. Eventually he went to university for a professional degree but decided to stay on the farm. Despite the risks, he loves the work of farming.
“We treat the crops like our own children,” he said. “From the day we plant until harvest day. … it’s a process we genuinely enjoy.”
He has a two-year-old son, who loves tractors and already seems inclined to continue the tradition. But farming, because of the economy and the weather, is never a sure thing, he said. Some years are hard.
His father, listening to the conversation, agreed. “Farming is the biggest bet you can make,” he said. “You bet everything – money, time, labor — on the chance that you’ll get a good result in one season.”
Ünsal, the blueberry farmer, left a job in the corporate world when her career was at a turning point, she said. She either needed to take a larger role in a European country or the United States or, if she wanted to stay in Türkiye, create her own job. She chose to stay, for herself and her family.
Looking back now, she said that the one thing you can be sure of in farming is that nothing is sure.
“Because if there’s any chance that something may go wrong, it will go wrong on the farm,” she said. “You will have bursting water pipes. You will have frost, you will have a disease, you will miss the fertilizer at the right time frame. So, without knowing anything, stepping into this farming business was crazy.”
At the same time, she has no regrets.
“At the end of each day here, something will really be giving me joy,” she said, as she examined a branch of one of her blueberry bushes, laced with white flowers.
“In a mechanical engineering job, you only work in front of the computer. You get to see the product every now and then when you visit the factory,” she said. “But here, you see the results every season. So whether you make mistakes or take the right actions, you see your results. You’re working with living things.”