内容来源：https://www.engadget.com/2196007/fifa-jamal-musiala-beats-by-dre-world-cup/

内容总结：

国际足联严打世界杯“场外广告”，球员耳机品牌标识遭强制遮盖

为维护官方赞助商权益，国际足联（FIFA）在世界杯赛场内外执行严格的品牌管控政策。近日，拜仁慕尼黑球星贾马尔·穆西亚拉在热身训练中，应国际足联要求，用胶带遮盖了其佩戴的“Beats by Dre”耳机品牌标志。

据悉，这一举措旨在防止非官方赞助品牌在世界杯相关场地获得“免费曝光”。穆西亚拉在拜仁对阵库拉索队的比赛前被拍到佩戴该耳机，但品牌logo已被黑色胶带完全覆盖。社交媒体X用户@iMiaSanMia发布的照片证实了这一幕。

这并非国际足联首次“出手”。此前，位于美国加州圣克拉拉的“李维斯体育场”也被要求用防水布遮住场馆名称中的“李维斯”标识，该场馆在世界杯期间被临时更名为“旧金山湾区体育场”。李维斯公司则顺势将社交媒体头像改为“盖着布”的logo，巧妙炒作了一波热度。

尽管耳机品牌Beats的标识无法出现在赛场上，但其产品近期频繁出现在多名足球运动员的社交媒体帖文中。据观察，这些球员似乎正通过个人账号为Beats一款尚未发布的新型头戴式耳机造势，该产品或将提供可定制颜色选项。

中文翻译：

国际足联希望贾马尔·穆西亚拉（世界杯期间）忘掉“Dre”品牌
该组织不会允许非赞助商品牌出现在赛场上。
众所周知，国际足联对非官方赞助商或广告商的品牌出现在世界杯赛场和体育场内有着严格规定。例如，它最近确保Beats耳机不会在赛场上获得任何免费广告，并要求拜仁慕尼黑球员贾马尔·穆西亚拉在热身时用胶带遮住其耳机上的标志。

应国际足联要求，贾马尔·穆西亚拉在对阵库拉索的比赛前，不得不用胶带遮住其Beats by Dre耳机上的标志。国际足联正在严厉打击世界杯上的品牌标志——如果相关公司不是赛事官方赞助商，就连球员也必须隐藏标志……
——Bayern & Germany (@iMiaSanMia) 2026年6月16日

X平台用户@iMiaSanMia发布了一张照片，显示穆西亚拉在拜仁对阵库拉索的比赛前佩戴着被遮住标志的耳机，据称这是应国际足联要求。如果你还没听说，国际足联还曾让李维斯公司用防水布遮住其位于加利福尼亚州圣克拉拉的李维斯体育场的标志——该体育场在世界杯期间被称为“旧金山湾区体育场”。李维斯公司当然利用了这波热度，将其社交媒体头像换成了被防水布遮盖的标志版本。

尽管Beats品牌标志未出现在赛场上，但其身影却频繁出现在众多足球运动员的社交媒体帖子中。事实上，该品牌正借助这些球员预告一款尚未发布的头戴式耳机型号——从目前曝光的款式来看，这款耳机很可能支持自定义颜色。

英文来源：

FIFA wants Jamal Musiala to forget about Dre (during the World Cup)
The organization isn't going to let a non-sponsor brand show up on the field.
FIFA is known for having a strict policy about making sure brands, which aren't official sponsors and advertisers, don't appear on World Cup fields and stadium. For instance, it recently made sure that Beats wasn't getting any free advertisement on the field and had Bayern Munich player Jamal Musiala literally cover the logo of his headphones with tape during warmup.
At FIFA's request, Jamal Musiala had to cover the logo of his Beats by Dre headphones with a tape strip before the Curaçao game. FIFA is cracking down hard on brand logos at the World Cup – even the players have to hide logos if the companies are not official tournament sponsors... pic.twitter.com/PaAPBZYXP5
— Bayern & Germany (@iMiaSanMia) June 16, 2026
X user @iMiaSanMia posted a photo showing Musiala wearing headphones with a covered logo, reportedly at FIFA's request, before Bayern's match against Curaçao. If you haven't heard yet, FIFA also had Levi's cover its logo with a tarp at the Levi's Stadium in Santa Clara, California, which is being called the San Francisco Bay Area Stadium for the World Cup. Levi's, of course, took advantage of the buzz around it and replaced its social media profile picture with a tarp-covered version of its logo.
While the Beats branding isn't showing up on the field, it's been popping up on a lot of football/soccer players' social media posts. In fact, it's been using the players to tease an unannounced over-ear headphones model, which could have customizable colors based on the variety we've seen so far.