谷歌新广告设想了一份借助人工智能撰写的《独立宣言》。

内容总结:
谷歌新广告脑洞大开:如果美国国父们用上AI写《独立宣言》?
在《独立宣言》签署250周年之际,谷歌推出了一则别出心裁的广告,大胆设想:如果当年开国元勋们用上了谷歌工作套件,历史会怎样?
广告以“1776年的团队协作”为创意核心,描绘了这样一幕:当托马斯·杰斐逊在起草《独立宣言》时,连续收到本杰明·富兰克林的催促短信。随后,一场充满谷歌特色的协作就此展开——在谷歌文档中提出修改建议,通过谷歌日历安排会议,用谷歌Meet远程开会(有趣的是,所有参会者都关掉了摄像头),最后还搞定了电子签名,烟花随之绽放。
作为2026年科技公司的广告,人工智能自然不可或缺。片中虚构的国父们用谷歌的“帮我可视化”AI工具在国玺上试画各种动物,AI助手Gemini负责会议记录,甚至还向聊天机器人咨询如何拒绝英王乔治三世的“文件访问权限请求”。片中不乏幽默桥段,比如萨缪尔·亚当斯提议:“要不咱们边喝啤酒边定?”
整支广告插科打诨,对AI的宣传也相对克制——与之前备受争议的“父亲用Gemini替女儿写粉丝信”广告不同,它并未暗示《独立宣言》正文需要AI润色。全片最“科幻”的部分或许就是画面本身,透着一股AI生成视频特有的“诡异光泽”。
观众反应两极分化:在YouTube和Instagram上基本好评,但在社交平台Bluesky上却遭遇猛烈抨击,被批评为“尴尬得让人脚趾抠地”“惊人地缺乏时代感”。其中对AI元素的吐槽最为猛烈,历史学家安格斯·约翰斯顿更是一针见血:“令人惊讶的是,这段广告里实际用到AI的地方少得可怜。”他补充道:“就算是在一个胡编乱造的玩笑里,导演也没法证明AI是搞政治活动、写作或人类协作的好工具。”
中文翻译:
《独立宣言》签署250年后,谷歌一则新广告发问:如果开国元勋们当年就能用上Google Workspace,会是什么样?
广告以“团队协作,回到1776年”为标语,描绘了鲜少露面的托马斯·杰斐逊正在起草文件时,突然收到本杰明·富兰克林发来的催促信息,由此开启了一场充满谷歌特色的协作流程:在Google Docs中提出修改建议、通过Google Calendar安排会议并借助Google Meet远程参会(所有与会者似乎都关闭了摄像头?),最后用电子签名完成定稿——烟花随即绽放。
当然,作为2026年科技公司的广告,人工智能自然不会缺席。虚构的开国元勋们用谷歌的“帮我可视化”AI工具尝试为国玺设计不同动物形象,Gemini为会议做笔记,甚至在拒绝英王乔治三世的文件访问请求前,还向聊天机器人征求意见。
整支广告充满调侃意味(萨缪尔·亚当斯曾问:“咱们能边喝啤酒边解决这事吗?”),而相比近期许多广告,其对AI的宣传也相对克制。与那支引发争议的谷歌广告——父亲用Gemini替女儿写粉丝信——不同,这支广告完全回避了“用AI改进《独立宣言》原文”的暗示。广告中最具AI色彩的元素或许就是画面本身:在我眼中,它散发着AI生成视频特有的诡异光泽。
尽管YouTube和Instagram上的观众评论多为好评,但你或许不会惊讶,Bluesky上的反应却尖锐得多。用户称这支广告“尴尬”且“惊人地不合时宜”,其中AI元素成为最大靶子——即便历史学家安格斯·约翰斯顿等许多用户也指出,“令人惊讶的是,实际用到AI的部分少得可怜。”
“即使在一个俗套的幻想笑话里,也无法证明AI是政治组织、写作或人类协作的有用工具。”约翰斯顿评论道。
英文来源:
Two hundred and fifty years after the signing of the Declaration of Independence, a new commercial from Google asks: What if the Founding Fathers had access to Google Workspace?
With the tagline “Group project, but make it 1776,” the ad depicts a largely unseen Thomas Jefferson mid-draft when he gets a nagging text from Ben Franklin, leading to a very Google-centric collaboration process. Edits are suggested in Google Docs, a meeting gets scheduled in Google Calendar and conducted remotely via Google Meet (with every single attendee apparently turning their camera off?), then the whole thing is finalized with e-signatures; cue the fireworks.
Of course, since this is an ad from a tech company in the year 2026, AI has a role to play. The fictionalized founders use Google’s “help me visualize” AI tool to try out different animals on the national seal, Gemini takes notes on the meeting, and the founders also ask the chatbot for advice before declining King George III’s document access request.
The whole thing is very tongue-in-cheek (at one point, Sam Adams asks, “Can we settle this over beers?”), and the AI evangelism is relatively discreet when compared to many other recent ads. And unlike that infamous Google commercial in which a father uses Gemini to write a fan letter for his daughter, this one shies away from any suggestion that the actual text of the Declaration of Independence would be improved with AI. Perhaps the most AI-forward element of the ad is the footage itself, which to my eye has the uncanny glow of AI-generated video.
While viewer comments on YouTube and Instagram appear to be mostly positive, you may not be surprised to learn that the response on Bluesky has been far more critical. Posters declared the commercial “cringey” and “stunningly tone deaf,” and the AI angle was the biggest target — even as many users, including historian Angus Johnston, noted that it’s “amazing how little of this is actually AI.”
“Even in a corny fantasy joke, it’s impossible to make the case that AI is a useful tool for political organizing, writing, or human collaboration,” Johnston said.
文章标题:谷歌新广告设想了一份借助人工智能撰写的《独立宣言》。
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