亚马逊与优步合作开展餐饮配送,数年前曾关停自营服务

内容总结:
亚马逊宣布与美国网约车和外卖平台优步达成合作,将优步外卖服务整合进亚马逊自有应用。美国亚马逊Prime会员无需单独注册优步账户,即可在亚马逊平台下单餐厅外卖,订单满25美元可免配送费。
这一合作取代了亚马逊此前与外卖平台Grubhub的Prime会员权益。亚马逊曾于2024年在为期一年的试点后,将Grubhub作为Prime会员的长期福利。亚马逊在给美国科技媒体GeekWire的声明中表示,在发现“提供更优质外卖体验的机会”后,已终止与Grubhub的协议。
新的Prime会员权益覆盖全美近1万个城镇的数十万家餐厅,从大城市到乡村社区均有涉及。用户使用现有的亚马逊账号和支付方式,即可在亚马逊网站或亚马逊购物应用上下单。
亚马逊表示,通过免除配送费和Prime会员专属促销,会员每年可节省超过175美元,超过Prime会员139美元的年费。公司确认,服务费仍需照常收取。新用户在前14天内前两笔满25美元的订单可享20美元优惠,Prime Visa信用卡持卡人在12月5日前通过优步外卖下单可获5%返现。
已付费订阅优步One会员(含零配送费权益)的用户可继续保留原有福利。但亚马逊表示,两项会员服务相互独立,Prime会员权益仅适用于通过亚马逊平台下单的优步外卖订单。
此次合作标志着亚马逊在餐饮外卖领域的最新尝试。亚马逊曾于2019年关停自营外卖服务Amazon Restaurants,该服务在西雅图上线后扩展至美国20多个城市,运营仅四年便宣告结束。当年优步在IPO文件中还将亚马逊列为优步外卖的竞争对手。该服务曾允许Prime会员通过网站或Prime Now应用订购餐食。亚马逊于2018年初裁减该团队人员,同年晚些时候关闭伦敦服务,并关停了2016年推出的工作餐配送服务Daily Dish。
与优步的合作是亚马逊为Prime会员持续增值的整体战略的一部分。今年2月,亚马逊宣布美国Prime会员可免费使用Alexa+人工智能助手。去年,亚马逊还终止了一项允许会员与家庭以外人员共享免费配送服务的计划。
优步总裁兼首席运营官安德鲁·麦克唐纳在声明中表示:“我们很高兴能将我们的餐厅生态与新的Prime用户群体连接起来,同时让Prime会员通过优步外卖无缝享受各类餐厅美食。”
会员可通过Amazon Family与家庭中的一位成年人共享优步外卖权益。
中文翻译:
亚马逊将Uber Eats引入其自有应用,让美国Prime会员无需单独注册Uber账户即可下单餐厅外卖,且订单满25美元可免配送费。
该合作取代了此前与Grubhub的Prime权益——亚马逊在一年试用期后于2024年将其转为长期福利。亚马逊在给GeekWire的声明中表示,在发现“一个能够提供更优质餐厅外卖体验的机会”后,已终止该协议。
新的Prime权益覆盖全美近万个城镇的数十万家餐厅,从大都市到乡村社区均有涵盖。用户通过现有的亚马逊登录信息和支付方式,在Amazon.com或亚马逊购物应用上下单。
亚马逊表示,Prime会员通过免配送费和Prime专属促销每年可节省超过175美元,并指出这超过了Prime会员139美元的年费。公司确认,服务费仍然适用。新用户在14天内前两笔满25美元的订单可减20美元,Prime Visa持卡人在12月5日前通过Uber Eats下单可获5%返现。
已付费订阅Uber One(包含0元配送费)的会员保留原有权益。但亚马逊表示,两项会员服务相互独立,Prime权益仅适用于通过亚马逊下单的Uber Eats订单。
该合作标志着亚马逊在餐厅外卖领域的最新尝试。该公司曾于2019年关停自有的Amazon Restaurants服务,该服务在西雅图上线后扩展至美国20多个城市,运营仅四年便宣告结束。Uber在此前一年的IPO文件中将亚马逊列为Uber Eats的竞争对手。
该服务曾允许Prime会员通过其网站或Prime Now应用订购餐食。亚马逊于2018年初裁减了该团队岗位,同年晚些时候关闭了伦敦服务,还关停了2016年推出的工作午餐配送服务Daily Dish。
与Uber的合作是亚马逊为Prime会员增值的更广泛举措的一部分。今年2月,该公司面向美国Prime会员免费开放了Alexa+ AI助手。去年,亚马逊终止了一项允许会员与家庭以外的人共享免费配送的计划。
“我们很高兴能将我们的餐厅生态与新的Prime用户连接起来,同时让Prime会员通过Uber Eats无缝享受餐厅美食,”Uber总裁兼首席运营官Andrew Macdonald在声明中表示。
会员可通过Amazon Family与家庭中的一位成年人共享Uber Eats权益。
英文来源:
Amazon is bringing Uber Eats inside its own app, letting U.S. Prime members order restaurant delivery without a separate Uber account and skip the delivery fee on orders of $25 or more.
The deal replaces a Prime perk with Grubhub, which Amazon made an ongoing benefit in 2024 after a one-year trial. Amazon said in a statement to GeekWire that it has ended that agreement after identifying “an opportunity to deliver an even better restaurant delivery experience.”
The new Prime benefit covers hundreds of thousands of restaurants in nearly 10,000 U.S. cities and towns, from major metros to rural communities. Orders are placed with existing Amazon logins and payment methods, on Amazon.com or in the Amazon Shopping app.
Amazon says Prime members could save more than $175 a year through the delivery fee waiver and Prime-only promotions, which it notes is more than the $139 annual cost of Prime. Service fees still apply, the company confirmed. New users get $20 off their first two orders of $25 or more within 14 days, and Prime Visa cardholders earn 5% back on Uber Eats orders through Dec. 5.
Members who already pay for Uber One, which includes $0 delivery fees, keep those benefits. But Amazon said the two memberships operate independently, and the Prime perk applies only to Uber Eats orders placed through Amazon.
The deal marks Amazon’s latest approach to restaurant delivery. The company shut down its own Amazon Restaurants service in 2019, four years after launching it in Seattle and expanding to more than 20 U.S. cities. Uber had listed Amazon as an Uber Eats competitor in its IPO filing earlier that year.
The service let Prime members order meals through its website or the Prime Now app. Amazon cut jobs on the team in early 2018, closed the London service later that year, and also shut down Daily Dish, a workplace lunch delivery service it launched in 2016.
The Uber deal is part of Amazon’s broader push to add value to Prime. In February, the company made its Alexa+ AI assistant free for U.S. Prime members. Last year it ended a program that let members share free shipping with someone outside their household.
“We’re excited to connect our restaurant community with new Prime fans, while giving Prime members a seamless way to enjoy great food from restaurants through Uber Eats,” Andrew Macdonald, Uber’s president and COO, said in a statement.
Members can share the Uber Eats benefit with one adult in their household through Amazon Family.
文章标题:亚马逊与优步合作开展餐饮配送,数年前曾关停自营服务
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