人工智能网红颁奖季已悄然来临。
内容总结：
AI“虚拟偶像”产业走向成熟：首届“年度AI人格”大奖赛启动，奖金丰厚引关注
继AI选美大赛、AI音乐竞赛后，人工智能领域又迎来一项新赛事——“年度AI人格”评选。这标志着AI虚拟网红经济正从猎奇的新鲜事物，逐渐演变为一个严肃且利润丰厚的产业。近日，由生成式AI工作室OpenArt与AI创作者平台Fanvue联合主办、AI语音公司ElevenLabs支持的该项竞赛正式启动，赛程为期一个月，被主办方称为“AI人格的奥斯卡”。
参赛者需在OpenArt平台上开发AI虚拟形象，并通过指定网站提交作品。评选标准涵盖四大维度：内容质量、社交媒体影响力、商业品牌吸引力以及角色背后的创作灵感。值得注意的是，评审细则中特别提到虚拟形象的“手指数量是否正确”以及是否拥有“真实可信的背景故事”。奖项设置包括总冠军及健身、生活方式、喜剧、音乐舞蹈、虚拟卡通/动漫/奇幻角色等多个分类，总奖金池达2万美元。
评委阵容包括13次艾美奖得主、喜剧编剧吉尔·里夫，西班牙知名AI模特Aitana的创作团队，以及AI福音歌手Solomon Ray背后的创作者。据透露，评审将重点关注虚拟角色与粉丝的互动质量、跨平台形象一致性等细节。
尽管赛事旨在表彰虚拟偶像的创作者，但Fanvue品牌负责人马特·琼斯表示，参赛者无需公开真实身份，“创作者可以选择完全匿名，我们只庆祝作品本身”。这一规则在强调“真实性”的比赛中显得尤为特殊，也折射出AI网红生态中虚构身份与真实性的复杂关系。过去，类似匿名机制曾催生一些争议性虚拟人物，如AI白人至上主义说唱歌手等。
与此同时，行业长期面临的原创性质疑、版权争议以及AI技术可能固化社会偏见等问题，在此类赛事中依然存在。此前Fanvue主办的“AI小姐”选美就曾被批评“将有毒的性别审美标准包装成不现实的形象”。对此琼斯认为，创作者难免会在AI角色中注入自我，“这是一种合成的真实性”——这或许正是当下网红经济中，虚实交织的一种新常态。
随着5月颁奖典礼的临近，这场竞赛不仅是对AI创作技术的比拼，更将成为观察虚拟经济如何重塑文化表达与商业逻辑的重要窗口。
中文翻译：
先是AI选美大赛，接着是AI音乐比赛。如今又出现了"年度AI人物"奖项——随着AI网红经济从新奇事物转变为严肃且利润丰厚的产业，这或许是必然的下一步。
AI网红颁奖季已然来临
参赛作品将根据其"真实叙事性"及是否拥有正确数量的手指进行评判。
这项由生成式AI工作室OpenArt与AI创作者平台Fanvue合资举办、并获AI语音公司ElevenLabs支持的赛事，将于周一启动并持续一个月。主办方表示，该赛事旨在"表彰AI网红'背后'的创意人才"，并认可其日益增长的文化与商业影响力。
参赛者将共同角逐总额2万美元的奖金，奖项分为总冠军及健身、生活方式、喜剧、音乐舞蹈娱乐、虚拟卡通/动漫/奇幻人物等单项类别。获奖者将在五月被授予"AI人物奥斯卡"的庆典中接受表彰。
参赛者需在OpenArt平台开发AI网红角色，并通过www.AIpersonality.ai提交作品。需提供TikTok、X、YouTube及Instagram社交媒体账号、角色背景故事、创作动机以及品牌合作详情。
评审团成员包括13次艾美奖得主喜剧编剧吉尔·里夫、西班牙AI模特艾塔娜·洛佩兹的创作者，以及AI福音歌手所罗门·雷背后的MAGA说唱歌手克里斯托弗·"托弗"·汤森。据《The Verge》获得的评审指南显示，参赛者将从四个维度评分：作品质量、社会影响力、品牌吸引力及虚拟形象背后的灵感。具体标准包括：稳定吸引粉丝互动、在社交平台保持形象一致性、确保"手指数量准确"等细节真实度，以及塑造"具有真实感的背景故事"。
Fanvue品牌总监马特·琼斯向《The Verge》表示，赛事对资深创作者与新手同样开放，但现有AI网红仍需提交基于OpenArt平台创作的材料。
尽管赛事旨在表彰虚拟网红创作者，琼斯指出参赛者无需公开真实身份。"如果创作者不愿接触媒体、暴露个人信息或公开姓名，这完全没问题。我们不会强迫任何人站在聚光灯下，只是单纯庆祝作品本身。"
在以虚构人物、虚假身份和编造背景构建的AI网红生态中，创作者匿名参评"真实性"赛事显得颇为矛盾。这种匿名性也助长了欺诈行为泛滥——从AI白人至上主义说唱歌手丹尼·博恩斯到MAGA幻想女孩杰西卡·福斯特，诸多案例都缺乏问责机制。
赛事还伴随着老生常谈的争议：原创性质疑、AI生成作品（甚至形象）是否剽窃真实创作者、这些工具是否仅以合成形式复制固有偏见。主办方Fanvue此前已因此受批评：2024年《卫报》专栏作家曾抨击其"AI小姐"选美大赛"将所有有毒的性别化审美标准打包成完全不切实际的产物"。
在琼斯看来，创作者 inevitably会在AI角色中注入自我特质。"你总会不自觉地将自身投射到创作的故事和角色中"，他鼓励创作者"善用这种特质"。这种理念在网红经济中并不陌生：虽非严格真实，却已成为互联网熟稔的"合成真实性"形态。
英文来源：
First came the AI beauty pageant. Then the AI music contests. Now, there is an award for AI Personality of the Year — perhaps the inevitable next step for the AI influencer economy as it transforms from quirky novelty into a serious and lucrative industry.
AI influencer awards season is upon us
Entries are judged on their ‘authentic narrative’ and whether they have the right number of fingers.
Entries are judged on their ‘authentic narrative’ and whether they have the right number of fingers.
The contest, a joint venture between generative AI studio OpenArt and AI-powered creator platform Fanvue, with backing from AI voice company ElevenLabs, opens on Monday and runs for a month. The organizers said it is intended to “celebrate the creative talent ‘behind’ AI Influencers” and recognize their growing commercial and cultural clout.
Contestants will compete for a total prize fund of $20,000, which will be split between an overall winner and individual categories of fitness, lifestyle, comedian, music and dance entertainer, and fictional cartoon, anime, or fantasy personality. Victors will be celebrated at an event in May that the organizers are dubbing the “‘Oscars’ for AI personalities.”
To enter, you must develop your AI influencer on OpenArt’s platform and submit it at www.AIpersonality.ai. You’ll be asked for social media handles across TikTok, X, YouTube, and Instagram, as well as the story behind the character, your motivations for creating it, and details of any brand work.
Among those assessing contestants are 13‑time Emmy‑winning comedy writer Gil Rief, the creators of Spanish AI model Aitana Lopez, and Christopher “Topher” Townsend, the MAGA rapper behind AI-generated gospel singer Solomon Ray. According to a copy of the judges’ briefing seen by The Verge, contestants will be scored on four criteria: quality, social clout, brand appeal, and the inspiration behind the avatar. Specific points include reliably engaging with followers, portraying a consistent look across social channels, accurate details like having the “right number of fingers and thumbs,” and having “an authentic narrative” behind the avatar.
The contest is open to established creators and novices alike, though existing AI influencers will still need to submit material produced on OpenArt’s platform, Matt Jones, head of brand at Fanvue, told The Verge.
Despite being designed to celebrate creators of virtual influencers, Jones said that entrants don’t need to publicly identify themselves. “If a person who created this amazing piece of work wants nothing to do with the press or to expose themselves or to have their name out there, that’s obviously fine,” he said. “There would be no need to thrust anybody into the limelight here. We would just celebrate the piece of work.”
That creators can remain anonymous feels odd for a contest judging authenticity, particularly in an AI influencer ecosystem built on fictional people, fake personas, and fabricated backstories. That same anonymity has also helped grifts flourish with little accountability, from the AI white nationalist rapper Danny Bones to MAGA fantasy girl Jessica Foster.
There’s familiar baggage too, including persistent questions about originality, whether AI-generated work, or even a likeness, has been lifted from real creators, and whether these tools simply reproduce the same old biases in synthetic form. Organizer Fanvue has already faced criticism for this in the past: in 2024, a Guardian columnist described its “Miss AI” beauty pageant as something that “take(s) every toxic gendered beauty norm and bundle(s) them up into a completely unrealistic package.”
To Fanvue’s Jones, creators inevitably leave something of themselves in the AI characters they make. “You can’t help but put a little bit of yourself into the stories that you tell and the characters that you make,” he said, urging creators to “lean into that.” The idea feels at home in the influencer economy: not strictly real, but a form of synthetic authenticity the internet already knows how to handle.