那些疯传的AI水果视频背后,藏着令人不安的真相。

内容来源:https://www.wired.com/story/theres-something-very-dark-about-a-lot-of-those-viral-ai-fruit-videos/
内容总结:
过去一周,一系列由人工智能生成的“水果剧”在海外社交平台掀起病毒式传播浪潮。这些视频以拟人化水果角色为主角,演绎充满狗血剧情和暴力冲突的短剧,在极短时间内获得数千万次播放,却也因内容低俗、宣扬暴力引发广泛争议。
荒诞剧情引发病毒传播
名为“水果八卦”(FruitvilleGossip)的账号在5天内凭借系列短剧《水果亲子鉴定庭》获得超过30万次观看。剧中,一位克莱门汀妈妈带着小柑橘宝宝与可能的父亲芒果先生对簿公堂,最终莱姆博士宣读DNA检测结果:芒果并非生父。这类看似无厘头的情节却让大量网友沉迷,评论区充斥着“不知道为什么我对这些水果人的故事如此上头”“快点更新最后一集”等留言。
然而,更多AI水果剧充斥着令人不安的内容。在许多短剧中,女性水果角色频繁遭遇羞辱和暴力:她们因出轨被当众揭穿、失去一切,非婚生的“错误品种”水果宝宝被扔出窗外致死,甚至仅因放屁就被男性角色赶出家门或关进监狱。部分情节明显暗示性暴力,或描绘角色被鲨鱼追赶、被搅拌机粉碎、被活活煮死等极端画面。
创作者坦承:流量至上
《水果亲子鉴定庭》的创作者是一名20岁的英国计算机专业学生。他坦言,制作此类内容纯粹因为“它们能获得最高流量”。通过AI视频生成工具(如Google Veo、Kling AI等),他只需输入一段描述——例如“拟人化草莓角色,头戴镶钻小王冠, glossy红色表皮,卡通四肢,双手叉腰自信站立,背景纯白,采用皮克斯风格”——即可快速生成剧集。尽管迪士尼已终止与OpenAI的合作,但其经典的动画风格正被大量用于制作这些充满背叛与惩罚的水果剧。
目前规模最大的AI水果账号“Ai Cinema”在10天内吸引了超过330万TikTok粉丝。其 parody 系列《水果恋爱岛》模仿真人秀《爱情岛》,已更新21集,总播放量超2亿。剧中女性水果角色为争夺伴侣激烈争吵、互相辱骂,甚至发生肢体冲突。尽管该系列多次因“违反社区准则”被下架视频,但每条更新仍能收获数万点赞。
现象背后:现实暴力的数字映射
佐治亚大学媒体研究副教授杰西卡·马多克斯指出,这些内容“模仿了现实电视中对女性暴力的呈现”,但相比真人秀,AI创作几乎毫无约束,“创作者可以肆意展现他们想要的任何暴力、厌女和攻击性内容”。尽管部分观众认为AI版本“比原版真人秀更吸引人”,但其中对女性角色的羞辱和审判态度与现实节目如出一辙。
这种低成本的AI内容生产已对影视行业构成潜在冲击。洛杉矶微短剧演员本·L·科恩透露,他参与的作品与AI水果剧存在共同点:大量针对女性的暴力、高度压缩的戏剧冲突以及吸睛的标题。而AI制作成本更低、速度更快,已开始挤压真人演员的生存空间。有观众甚至直言:“真正的《爱情岛》要怎么超越AI水果版?”
商业变现与伦理隐忧
虽然这些账号因成立时间短尚未大规模盈利,但马多克斯指出,一旦达到平台创作者基金门槛,单条千万播放量的视频可能带来数千美元收益。部分品牌(如益生菌饮料Olipop、零食品牌Slim Jim)已开始在相关视频评论区互动,试图借势营销。
这场突如其来的“水果热潮”折射出社交平台内容生态的演变:用户注意力日益碎片化,对高强度、快节奏的短剧需求增长,而AI技术正以极低成本满足这种需求。然而,当暴力、厌女等有害叙事被包装成“卡通玩笑”广泛传播,其对社会认知的潜在影响已敲响警钟。正如科恩所言:“这是卡通化的虐待,但它依然是虐待。”
中文翻译:
过去五天里,一个名为"水果镇八卦"的Instagram账号凭借系列视频《水果亲子鉴定庭》获得了超过30万次观看。这档完全由AI生成的节目以拟人化水果角色为主角:一位克莱门汀母亲带着小柑橘宝宝,与疑似生父芒果先生迈克对簿公堂。最终莱姆博士将DNA检测结果呈交法官:迈克先生并非生父。
"不知道为什么会对这些水果人的生活如此上头,"一条评论写道。持此想法者不在少数。"求求今晚更新最终集吧,我们等不及了,"另一条评论恳求道。
过去一周席卷各大社交媒体的病毒式AI水果视频中,一个突出主题格外刺眼:女性水果角色始终面临羞辱性场景乃至暴力对待。视频中,女性水果屡屡背叛伴侣,事情败露后失去一切。私生水果宝宝往往品种错乱,随之而来的是掌掴辱骂,有时水果宝宝甚至被抛出窗外致死。部分AI水果视频强烈暗示性暴力行为:水果父母与子女的朋友发生关系,水果父母对子女进行言语虐待。女性水果及其子女还会遭遇鲨鱼追咬、被搅拌机粉碎、被活活烹煮。
更荒诞的是,许多视频仅因女性AI水果角色放屁就施加惩罚,男性水果屡屡将她们逐出家门,甚至因排气行为将其监禁。
当被问及此类叙事为何大受欢迎时,《水果亲子鉴定庭》的创作者——一位不愿向《连线》杂志透露姓名的20岁英国计算机专业学生——通过私信表示"这类内容流量最高"。让角色"尽可能吸引眼球",设计"超级戏剧化且 scandalous"的场景,显然符合观众期待。
这位创作者坦言,正是看到同类视频爆火才萌生制作AI水果剧的想法。他透露使用Google Veo、Kling AI或Sora(OpenAI周二突然宣布将很快关停该视频生成应用)等文生视频AI工具进行创作,甚至分享了某段视频的生成指令:"拟人化草莓角色,表情傲慢,叶片上戴镶钻小王冠,红色表皮光泽,卡通细四肢,双手叉腰自信站立。高饱和度色彩,柔光棚拍,白色背景。皮克斯混搭脑残风。全身像,9:16竖版。"
要求生成皮克斯风格动画的指令颇具讽刺意味——迪士尼与OpenAI关于将其角色引入Sora的合作正在瓦解。但在水果亲子鉴定庭的世界里,这家公司珍视的动画风格正被用来演绎女性水果出轨遭报应的戏码。迪士尼未回应置评请求。
目前最大的AI水果账号是恶搞系列《水果恋爱岛》的制作者"AI影院",该账号约10天内便在TikTok收获超330万粉丝。这个超过21集、总播放量破2亿的AI系列基本复刻了原版真人秀剧情:早期剧集中,女性水果为争夺心仪对象激烈互殴,用"秃头贱人"等词汇互相辱骂。评论区里,剧迷们分享着表情包、同人画作和角色点评(就连对女性参赛者的羞辱评判态度也延续到了AI水果版本中)。
"这模仿了我们在真人秀电视上看到的针对女性的真实暴力,"佐治亚大学媒体研究副教授杰西卡·马多克斯指出,"真人秀节目纵有缺陷,至少存在若干保护机制。而在这里无人制止,创作者可以肆意展现暴力、厌女和攻击性内容。"
虽然《水果恋爱岛》每个公告板帖子(TikTok供用户向粉丝更新动态的功能)都能收获数万爱心表情反应,但本周二系列创作者透露已有九个视频因"违反社区准则"下架。未具体说明哪些视频违规,TikTok也未立即回应置评请求。"很多人对我的账号感到愤怒,我认为遭到了大规模举报,"创作者写道。
从匿名网友到公众人物,这些AI视频既激发了热情也引发了愤怒。流行歌手扎拉·拉尔森曾发布标题为"抱歉今天不能聚会,我得追巧克力姐和草莓哥的进展"的TikTok视频(引发争议后删除)。随着视频持续收获数百万播放量,商业品牌也开始现身评论区:益生元苏打品牌Olipop出现在放屁视频下方,肉干公司Slim Jim在多个《水果恋爱岛》视频下留言。这股风潮兴起演变之迅猛,令部分发布者怀疑是场旨在使AI糟粕内容正常化的伪装运动。
"我花了很多时间研究这些视频的评论区,确实不像机器人账号。点开用户主页会发现真实的个人资料、数千粉丝,没有非自然活动迹象,"马多克斯说,"人们就是喜欢看。"
但即使流量和互动真实存在,也不意味着这些内容已实现盈利。马多克斯指出,由于账号太新,大多尚未加入TikTok创作者基金或其他社交媒体广告收益分成计划——这些通常需要账号申请并达到一定播放量。但她同时强调盈利潜力巨大,单条视频若获数百万播放量可赚取数千美元。
AI水果内容早在三月上旬《水果恋爱岛》出现前就已开始传播,但许多新近创建的账号明显借鉴了其成功模式。例如基于热门青春剧《我变美的那个夏天》衍生的《我变水果的那个夏天》,基于CW剧集《吸血鬼日记》的《水果吸血鬼日记》,以及改编自网飞《爱情盲选》的《食物盲选》。
这类AI水果内容的前身包括意大利"脑残风"角色(如芭蕾舞女卡布奇娜、鳄鱼邦巴迪诺)和"艾莎门"争议事件。但这些试图通过多段落或多集展开叙事的AI水果短剧,最清晰的参照物其实是美国科技巨头正加大投资的竖屏微短剧。与AI水果剧相似,这些每集几分钟的剧集旨在社交媒体获得良好表现,最终引导观众观看付费续集。
在洛杉矶参与过约15部竖屏微短剧的演员本·L·科恩,发现了AI水果剧与其参演作品的至少一个共同点:都包含"大量针对女性的暴力"。他表示,这些作品都试图在短片中塞满戏剧冲突,并采用《阿尔法狼人爸爸让我怀孕了》这类抓人眼球的标题。
"我认为那种突兀荒诞的卡通感能吸引观众。虽然是卡通化的虐待,但终究是虐待。"
竖屏微短剧的演出机会在洛杉矶依然存在——这对当前所有演艺工作而言实属难得。科恩曾与业内同行讨论AI如何更深地融入视频制作,可能对点击诱饵内容中的人类演员构成生存威胁。毕竟,量产AI水果剧集比实际制作成本更低、速度更快。这也引出一个问题:是否会有人更喜欢AI系列而非其灵感来源?答案已然是肯定的。
"《恋爱岛》真人秀怎么超越AI版《水果恋爱岛》?"一位拥有7万多粉丝的TikTok用户质问道,认为AI水果版比原版真人秀更引人入胜。该视频引发争议后被删除,但不少人赞同其观点。
关于观众注意力持续时间缩短、渴望压缩式(有时是AI生成的)戏剧体验的现象,科恩认为:"TikTok绝对是重要推手。人们被一分钟片段吸引很正常,然后他们会想'再看个一分钟的也无妨'。你不需要承诺看完整整20分钟——更别说40分钟或一小时——的剧集,只看一分钟就行。"
英文来源:
Over the past five days, an Instagram account called FruitvilleGossip has racked up more than 300,000 views on a series of videos called Fruit Paternity Court.
Featuring a cast of AI fruit characters, the entirely AI-generated show pits a clementine mother of a baby tangerine against his prospective parent, Mr. Mike the mango. Then Dr. Lime delivers an envelope containing the results of a DNA test to the judge: Mr. Mike is not the father.
“Idk why I’m invested in the lives of these fruit people,” says one comment. But they aren’t alone. “Come on last episode please drop it tonight we need it,” begs another.
Across viral AI fruit videos, which have overtaken many social media feeds over the past week, one theme sticks out: women fruit characters facing humiliating scenarios and even violence.
Repeatedly, fruit women in the videos cheat on their fruit husbands and boyfriends, often getting exposed and losing everything. Fruit babies born out of wedlock are thus often the wrong variety of fruit. In response, the fruit women get slapped and berated, and sometimes the fruit baby even gets thrown out the window to its death. There are AI fruit videos that that heavily suggest acts of sexual violence. Fruit parents have sex with the friends of their fruit children. Fruit parents verbally abuse their fruit children. The fruit women and their fruit children also get chased by sharks, ground up in blenders, and boiled alive.
Bizarrely, a number of the videos punish female AI fruit characters just for farting, with fruit men repeatedly kicking them out of their homes and even jailing them for passing gas.
When asked why he thinks these kinds of narratives are so popular, the creator of Fruit Paternity Court, a 20-year-old UK-based computer science student who declined to share his name with WIRED, said over DMs that they get the most views. Making the characters “look as appealing as possible” and engaging in “super dramatic and scandalous” scenes is apparently what people want to see.
The Fruit Paternity Court creator says he was inspired to make AI fruit dramas after seeing similar videos take off. He says his videos are created with text-to-video AI generators like Google Veo, Kling AI, or Sora (OpenAI’s video generation app, which the company said will be shutting down soon in a surprise Tuesday announcement).
The creator even shared a prompt he said he used to generate a clip for one of his videos: “Anthropomorphic strawberry character with a sassy facial expression, small jeweled crown on her leaf, glossy red skin, thin cartoon arms and legs, hands on hips. Confident pose. Hyper-saturated colors, soft studio lighting, white background. Pixar-meets-brainrot style. Full body shot, 9:16 vertical format.”
The prompt specifying a Pixar-style animation is ironic considering that Disney’s deal with OpenAI to introduce its characters to Sora is dissolving. But in the land of Fruit Paternity Court, the company’s beloved animation style is still being repurposed to show fruit women cheating on fruit men and facing the consequences. Disney did not respond to a request for comment.
The largest AI fruits account so far is Ai Cinema, the maker of a parody AI series called Fruit Love Island, which has amassed more than 3.3 million TikTok followers in around 10 days. The AI series, which has more than 21 episodes and over 200 million combined views, follows roughly the same plot of the actual reality series.
In the earliest episodes, female fruits get into violent altercations with each other over competing love interests. They call each other names like “bald-headed bitch.” In the comments, fans of Fruit Love Island share memes, fan art, and opinions about the characters. (Even the shaming, judgmental attitudes toward the female contestants carries over to the AI fruits version.)
“It’s mimicking the actual violence against women we see on reality television,” says Jessica Maddox, an associate professor of media studies at the University of Georgia. “Reality TV, for all its faults, at least has a couple guardrails in place. Here, no one is stopping them. They can be as violent and misogynistic and aggressive as they want.”
While each Fruit Love Island bulletin board post (a TikTok feature where users can share updates with their followers) has been met with tens of thousands of emoji heart reactions, on Tuesday the series creator shared that nine of their videos had been taken down for “violating community guidelines.” They didn’t specify which ones, and TikTok didn’t immediately respond to a request for comment. “People are very angry with my account, and I believe I am getting mass reported,” they wrote.
The AI videos have invoked both enthusiasm and rage, from both anonymous commenters and recognizable people. Pop singer Zara Larsson posted (and then deleted after backlash) a TikTok with the caption “Sorry I can’t hang out today, I gotta see what’s happening with choclatina and strawberto.” But as they steadily gain millions of views, even brands are showing up in the comments. The prebiotic soda brand Olipop showed up under one of the farting videos. The jerky company Slim Jim has commented on many Fruit Love Island videos. The trend emerged and evolved so rapidly that some posters think it’s an astroturfed movement to normalize AI slop.
“I’ve spent a lot of time looking at the comment sections on these videos actually, and it does not seem like bots. I clicked on people’s profiles; these are real profiles, thousands of followers, no signs of inorganic activity,” Maddox says. “People just like it.”
But even if the views and engagement are real, that doesn’t mean this content is profitable—yet. Maddox noted that because the accounts are so new, most likely aren’t yet enrolled in TikTok’s Creator Fund or other forms of social media ad revenue-sharing, because those usually require accounts to apply and have a certain number of views. But, Maddox says, the earning potential is huge, with the ability to earn thousands of dollars per video if they get millions of views.
AI fruit content started getting posted earlier in March, before Fruit Love Island, but many of the recently created pages clearly take inspiration from its success. There’s The Summer I Turned Fruity, based on the popular teen drama The Summer I Turned Pretty; The Fruitpire Diaries, based on the CW series The Vampire Diaries; and Food Is Blind, based on Netflix’s Love Is Blind.
Predecessors of this AI fruit content include the Italian brainrot characters like Ballerina Cappuccina and Bombardino Crocodilo and the Elsagate controversy. But with these AI fruit miniseries that attempt to follow a narrative across multiple segments or episodes, the clearest parallel actually feels like microdramas, vertical short-form scripted series that American big tech companies are starting to invest more in. Like the AI fruits, these are minutes-long episodic shows intended to perform well on social media, eventually directing viewers to paywalled sequels.
Ben L. Cohen, an actor in Los Angeles who is credited in around 15 of these vertical microdramas, sees at least one common thread between the AI fruit dramas and the shows he has worked on: They both feature “lots of violence toward women.” They also try to cram as much drama as possible into these short clips and have attention-grabbing titles in the style of “Alpha Werewolf Daddy Impregnated Me,” Cohen says.
“It draws people in, I think, seeing that jarring, absurd, cartoonish vibe. It’s cartoonish abuse, but it’s still abuse.”
Vertical microdrama acting work still exists in LA, which can’t be said for all acting gigs right now. Cohen has had conversations with other people working in the industry about how AI is already being integrated more into the videos, potentially posing a threat to the existence of human actors in clickbait content. After all, it’s much cheaper and faster to churn out AI fruit episodes than actual productions. It also raises the question—are some people going to prefer the AI series over the ones they’re inspired by? Already, the answer is yes.
“How is Love Island gonna outdo AI Fruit Love Island?” asked a TikToker with more than 70,000 followers, arguing that the AI fruit version was more engaging than the actual reality show. She deleted the video after it started getting backlash, but other people agreed with her.
“I think TikTok was definitely a big part of that,” Cohen says about the audience’s shortening attention span and desire for compressed, sometimes AI-generated drama. “It makes sense that people are intrigued by a one-minute clip, and then they’ll be like ‘Oh, I’ll watch another one-minute clip.’ You’re not committing to a full, heaven forbid, 20-minute episode. Or 40 minutes. Or an hour. You can just watch one minute.”
文章标题:那些疯传的AI水果视频背后,藏着令人不安的真相。
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