内容来源：https://www.geekwire.com/2026/microsofts-nfl-tech-goes-beyond-the-tablet-what-ai-is-doing-for-coaches-players-and-scouts/

内容总结：

微软科技深度赋能NFL赛场：从“砸不坏”的平板到AI教练助手

还记得2016年美式橄榄球联盟（NFL）赛场上那个著名画面吗？当时的新英格兰爱国者队主教练比尔·贝利奇克愤怒地将一台微软Surface平板电脑摔在地上。这一度被视为对赛场边技术设备的“挫折宣言”。然而，微软内部却将此事引以为傲——该公司高级合作伙伴经理托马斯·拉布津斯基本周透露，那台被摔的设备经回收测试后，竟依然完好运行。

这款“坚不可摧”的硬件，至今仍是微软在NFL比赛日最显眼的存在。但如今，科技革命的焦点已转向“内在”：Copilot、AI智能体与实时数据工具，正深刻改变着教练、球员与球探的备战与比赛方式。

本周三在西雅图流明球场举行的一场活动中，微软向内容创作者和记者展示了其最新的NFL合作技术成果。这是对双方自2013年开启、并于去年夏天深化拓展的合作伙伴关系的一次阶段性呈现。微软强调，其AI与云工具并非替代教练决策，而是以极致速度将精准信息送达关键人员，辅助临场判断。

赛场内外的AI革命

• Copilot智能筛选：NFL边线观赛系统现已集成由Copilot驱动的智能筛选器，教练与球员可瞬间按档数、距离、节次与增益类型分类查找比赛片段。以往手动查找需一分钟的回合，如今几秒即可定位。“这争取来的五秒钟，可能就意味着教练能获得正确信息，从而做出关键调整。”拉布津斯基表示。
• 边线Excel实时看板：每支球队的一名分析师可在教练席访问实时Excel仪表板，直接获取NFL的实时逐球播放与球员使用数据。教练可预设模板，并利用Copilot即时分析阵型倾向、上场次数与球员负荷，无需在比赛中手动编写公式。
• AI球探助手：微软构建了定制AI智能体，基于十年NFL新秀选拔营数据训练，球探可用自然语言查询潜力新秀。这帮助球队在时间紧迫的选拔关键期以前所未有的速度评估球员。
• 硬件网络全覆盖：比赛日，全联盟共有2500台Copilot+ PC投入使用，每边线布置20台，每个教练席另有10台，构成实时协作的硬件基础。

从抗拒到拥抱：技术成为核心竞争力

技术已彻底改变了比赛的面貌。贝利奇克教练生涯起步时，边线依赖热敏打印机和人力传递照片，过程长达数分钟。如今，新一代教练在技术环境中成长。

西雅图海鹰队主教练迈克·麦克丹尼尔，一位公开自称“橄榄球极客”的少帅，是积极拥抱技术的典范。拉布津斯基称，他正是微软构建NFL合作所围绕的教练类型，视技术为球队赢得优势的关键。即便是对AI热情不高的教练，为避免落后，也开始“有时虽不情愿，但仍会努力学习，确保物尽其用”。

“数字原生代”球员与无缝协作

球员正成为边线技术最积极的用户。拉布津斯基举例，布法罗比尔队四分卫约什·艾伦在季前赛中，“每次进攻后都会拿起设备，与队友一起复盘。”系统设计旨在促进实时协作：边线的所有设备互联，包厢内的教练可直接在球员个人资料上添加注释，四分卫拿起平板即可看到位置教练的即时提示，无需无线电沟通或等待比赛间歇。

随着更年轻的“数字原生代”球员进入联盟，这一趋势将更加深入。在去年的新秀活动中，首批接触边线观赛系统的球员“很快就能上手操作，他们数字优先，非常精通”。

从一块经受住名帅怒火考验的坚固平板，到深入比赛核心的AI智能网络，微软与NFL的合作已超越硬件供应，正通过数据与人工智能，悄然重塑着这项传统运动的决策方式与竞争格局。

中文翻译：

2016年，当比尔·贝利奇克作为新英格兰爱国者队主教练，愤怒地将微软Surface平板电脑砸向地面时，这个画面成为了赛场边技术设备引发挫败感的标志性瞬间。

然而在微软公司内部，这件事反而成了引以为傲的案例。微软高级合作伙伴经理托马斯·拉布津斯基本周向我们透露了后续故事：那台被贝利奇克摔过的设备最终回到了微软实验室——经测试发现，它竟然仍能正常运转。

这款坚固耐用（且看似坚不可摧）的硬件至今仍是NFL比赛日中最具辨识度的科技产品。但如今真正的变革发生在设备内部：Copilot智能助手、AI智能体与实时数据工具正在彻底改变教练、球员和球探的备战与竞赛方式。

这是本周三在西雅图流明球场一场活动中传递的核心信息。微软在此向内容创作者和记者展示了最新的NFL技术应用。球场高层看台上，社交媒体和YouTube达人们举着微软Surface Copilot+ PC拍照自拍，其热情程度不亚于球迷追捧偶像球员。

这场在休赛期举办的活动，展现了微软与NFL联盟合作的演进历程。双方自2013年建立合作，去年夏季续约后正深化人工智能与云工具的应用。

正如改变商业工作流那样，这些工具正在重塑球队场上场下的运作模式。微软指出，AI带来的核心优势在于速度：将精准信息快速传递给关键决策者，从而影响下一轮战术布置。但最终掌控比赛节奏的，始终是教练、球员和工作人员。

"我们并非用AI和技术替他们做决策，"拉布津斯基强调，"他们才是专家，最清楚自己的目标。"

尽管棒球和足球赛季正酣，微软对橄榄球的热情丝毫未减，尤其家乡球队西雅图海鹰刚夺得超级碗冠军后。

以下是我们在活动中观察到的技术亮点：

Copilot智能筛选：NFL边线观赛系统现已搭载Copilot驱动的智能过滤器，教练和球员可即时按进攻档数、推进距离、比赛节次和增益类型分类查看战术片段。

拉布津斯基演示了如何将原本需要手动分钟查找的战术片段缩短至秒级定位。"这五秒钟可能意味着为教练提供关键信息，从而做出精准调整或战术布置。"

边线Excel系统：每支球队的分析师可在教练席使用实时Excel仪表板，直接获取NFL官方逐场数据和球员使用统计。

教练可在赛前加载定制模板，并通过Copilot进行实时分析——追踪阵型倾向、出场次数和球员负荷，无需在比赛中手动编写公式。

NFL新秀训练营：微软构建了基于十年NFL新秀训练营数据的定制AI智能体，球探可使用自然语言查询潜力新星。这在联盟日程中最争分夺秒的阶段，帮助球队以前所未有的速度评估球员。

"比如我特别欣赏某位防守锋线球员，"拉布津斯基举例道，"就能调取他过去十年与其他新秀的对比数据。"

比赛日平板系统：硬件仍是不可或缺的环节。据拉布津斯基介绍，比赛日期间全联盟共部署2500台Copilot Plus PC，每侧边线配备20台，每个教练席另有10台。

技术赋能教练团队：贝利奇克初入行时，NFL边线还依赖连接球场摄像头的热敏打印机。整套流程耗时数分钟，需要助理来回传递装订成册的照片给边线人员。

技术彻底改变了这一切，新一代教练已习惯这种数字化工作模式。

以公开自称"橄榄球极客"的西雅图海鹰主帅迈克·麦克丹尼尔为例，拉布津斯基认为他完美契合微软与NFL的合作理念。麦克丹尼尔将技术视为联盟竞争力的分水岭，并直言拥抱科技是海鹰队的优势所在。

拉布津斯基指出，即便对AI热情不高的教练也开始转变态度，至少为避免落后于时代。"他们有时会带着不情愿去学习，但确保自己充分掌握技术应用。"

数字原生代球员：拉布津斯基观察到，球员已成为边线技术最积极的用户群体，其参与度有时甚至超过工作人员。

"在比尔队对阵熊队的季前赛中，每次进攻结束后，约什·艾伦都会拿起设备，"他如此描述这位比尔队四分卫，"他与替补四分卫们讨论时，都在用设备回放刚才的战术序列。"

该系统专为实时协作设计。每侧边线的20台设备全部互联，包厢内的教练可直接在球员个人资料中添加注释——因此四分卫拿起平板时，能立即看到楼上位置教练标注的重点，无需无线电沟通或等待比赛间歇。

随着年轻球员涌入联盟，这种动态协作将愈发深入。

微软去年参加了新秀明星活动——约40名顶尖新秀在首个NFL赛季前齐聚参与品牌推广——首次向新生代展示边线观赛系统时，他们的反应颇具启示。

"很多人迅速上手操作，熟练点击浏览，"拉布津斯基回忆道，"他们是真正的数字原生代，拥有极高的数字素养。"

英文来源：

When Bill Belichick famously spiked a Microsoft Surface tablet as the New England Patriots head coach in 2016, the moment was a symbol of frustration with technology on the sidelines.
But inside the company, it actually became a point of pride. Thomas Labuzienski, a senior partnerships manager at Microsoft, shared the rest of the story with us this week: the Belichick device made it back to the company — where testing showed, amazingly, that it still worked.
That rugged (and apparently indestructible) hardware remains the tech giant’s most visible presence on NFL game days. But these days, the action is inside: Copilot, AI agents, and live data tools that are changing how coaches, players, and scouts prepare and compete.
That was one of the takeaways from an event Wednesday at Seattle’s Lumen Field, where Microsoft walked content creators and this reporter through some of its latest NFL technology. High above the field, social media and YouTube influencers posed for photos and selfies with a Microsoft Surface Copilot+ PC much like NFL fans would with their favorite players.
It was an off-season glimpse into the evolution of Microsoft’s partnership with the league, which started in 2013 and was extended last summer to go deeper on AI and cloud tools.
Just as with business workflows, these tools are changing how teams operate on and off the field. One big benefit of AI, Microsoft says, is speed: getting the right information to the right person fast enough to shape the next play call or adjustment. But the coaches, players, and staff are ultimately still calling the plays, both literally and figuratively.
“We’re not using AI and technology to make decisions for them,” Labuzienski said. “They’re the experts. They know what they’re trying to do.”
Even with baseball and soccer well under way, Microsoft seems as excited as ever about football, especially with its hometown Seahawks coming off a Super Bowl championship.
Here’s what we saw and learned during the event:
Copilot filtering: The NFL’s Sideline Viewing System now features Copilot-powered filters that let coaches and players instantly sort plays by down, distance, quarter, and gain type.
Labuzienski demonstrated how a play that took a minute to find manually could be located in seconds using the filters. “That five seconds can mean giving my coach the right information so they can make the right adjustment or the right play call,” he said.
Excel on the sidelines: One analyst per team has access to a real-time Excel dashboard in the coaches booth that pulls live play-by-play and player usage data from the NFL.
Coaches can load custom templates before the game and use Copilot to run analyses on the fly — tracking formation tendencies, snap counts, and player load without having to manually write formulas mid-game.
NFL Combine: Microsoft built a custom AI agent trained on 10 years of NFL Combine data, allowing scouts to query prospects using natural language. This helps teams assess players faster than ever during one of the most time-sensitive periods of the NFL calendar.
For example, Labuzienski said, “If I really love this defensive lineman, I can pull his data compared to other prospects over the last 10 years.”
Tablets on game days: Hardware is still a key part of the equation, of course. Labuzienski said there are 2,500 Copilot Plus PCs throughout the league on game day, with 20 on each sideline, and 10 in each coach’s booth.
Tech as a coaching advantage: Back when Belichick got his start, NFL sidelines relied on thermal printers hardwired to stadium cameras. It was a process that took minutes, with runners ferrying photos into binders for coaches and players on the sidelines.
Technology has transformed all of that, and a new generation of coaches has grown up never knowing anything different.
Seattle Seahawks head coach Mike Macdonald, who has openly embraced his reputation as a “football nerd,” is a prime example. Labuzienski said he represents exactly the kind of coach Microsoft has built its NFL partnership around. Macdonald views technology as a differentiator across the league and has said it’s an advantage for the Seahawks to embrace it.
Even coaches less enthusiastic about AI are coming around, Labuzienski said, if only to avoid falling behind. “They do, sometimes begrudgingly, study up and make sure they get the most out of the technology,” he said.
Digital-first players: Labuzienski said he’s seen players become some of the most engaged users of sideline technology — sometimes more so than the staff around them.
“I was at the preseason game with the Bills against the Bears, and after every single drive, Josh Allen picked up this device,” Labuzienski said of the Bills QB. “He was talking with the other quarterbacks, and they were using it to go through the plays from that previous series.”
The system is designed to make that kind of real-time collaboration easy. The 20 devices on each sideline are all connected, with coaches in the booth able to write notes directly to individual player profiles — so a quarterback picking up a tablet can instantly see what his position coach upstairs is flagging, without having to radio up or wait for a break in the action.
That dynamic is likely to only deepen as younger players enter the league.
Microsoft was at last year’s Rookie Premier — an event where roughly 40 top draft picks gather for brand activations ahead of their first NFL season — and showed the incoming class the Sideline Viewing System for the first time. The reaction was telling.
“A lot of them really quickly picked it up and were able to click around,” Labuzienski said. “They’re very digital-first — very savvy.”