内容来源：https://blog.google/innovation-and-ai/infrastructure-and-cloud/google-cloud/cloud-next-2026-customer-round-up/

内容总结：

【科技前沿观察】十大行业领军企业实践揭示：AI智能体时代已至，产业智能化进程全面加速

当前，人工智能技术正从实验室快速走向产业一线，在全球领先企业的生产流程与业务场景中实现深度整合。一场以“智能体”（AI Agents）为核心的企业智能化变革正在发生——这些具备自主行动能力的AI系统正走出测试环境，全面融入工程平台、消费应用、零售终端、银行网点、工厂与电网，推动企业运营模式发生根本性重构。

在近日举办的谷歌云Next '26大会上，数百家客户展示了智能体系统的落地成果。这些实践表明，AI智能体已切实改变企业的产品服务、工作模式与发展方向。这一转型得益于前沿AI研究、可靠基础设施与工程能力的结合，更源于企业与技术伙伴的共同创新。谷歌云表示，其产品路线图始终围绕全球最复杂的商业挑战展开，并以深度技术革新为战略基石。

以下是十个具有代表性的企业实践案例，展现了智能体技术在不同领域的规模化应用：

1. 卡普空：与谷歌云合作开发专用于游戏测试的AI智能体，能自动在庞大游戏世界中识别程序错误、图像异常与音频问题，月测试时长超3万小时，使开发团队更专注于创意创新。《街头霸王6》借助该平台实现了数十万玩家同时在线的稳定运营。

2. 花旗财富管理：推出AI助手Citi Sky，通过自然对话与多语言能力，为客户提供实时市场洞察与个性化财富建议，赋能理财顾问提升服务效率与覆盖范围。

3. 城堡证券：基于谷歌云TPU芯片构建云端研究环境，使AI计算任务速度提升至4倍、成本降低30%，助力量化研究人员将创意验证时间从数天缩短至分钟级。

4. 家得宝：推出智能助手Magic Apron与AI语音客服，可理解客户家居改善需求，在10秒内识别来电意图，实现从“听选项”到“直接解决问题”的服务转型，有效提升成交率。

5. 默克集团：与谷歌云达成价值约10亿美元的合作，部署智能体平台至研发、生产、商业运营全链条，旨在提升全球7.5万名员工的工作效率，加速药物研发与全球健康服务。

6. 玛氏集团：采用Gemini Enterprise作为全球AI操作系统，通过统一平台整合零散AI能力，为员工提供可处理多步骤复杂任务的智能助手，释放组织创造力。

7. 塔塔钢铁：9个月内部署超300个专用AI智能体，推出低代码平台Zen AI与数字助手，帮助非技术人员快速构建应用，实现设备预测性维护与客户响应效率提升。

8. 联合利华：基于Gemini Enterprise Agent Platform开发多智能体采购系统，辅助全球团队做出更快速、精准的采购决策，实现对37亿消费者需求的个性化响应。

9. 维珍邮轮：推出海上智能礼宾助手Rovey，即使在有限网络环境下仍能通过自然语言为乘客提供个性化服务，并将开发周期缩短60%。

10. 沃达丰：推出基于谷歌安全系统的托管检测响应服务，以及集成Gemini的AI商务助手，为欧洲中小企业提供智能化、低门槛的网络安全与商务运营支持。

这些案例表明，企业智能体转型已成为全球产业升级的共同方向。通过AI智能体与业务流程的深度融合，企业正突破传统运营边界，实现规模、效率与创新能力的跃升。这一趋势不仅重塑企业竞争力，也为各行业智能化升级提供了可参考的实施路径。

中文翻译：

十大领军企业展示智能体如何重塑商业格局
人工智能领域最深刻的突破已走出研究实验室，如今正在全球顶尖企业的生产线上淬炼成型。

我们正见证"智能体驱动型企业"的崛起——这是现代组织的根本性重构。人工智能体正从试验场走向第一线：在工程控制台与消费应用中，在零售扫描器与银行网点里，在工厂车间与电网系统间，它们重新定义着组织的效能边界。

这场迈向空前规模的战略转型，本周在拉斯维加斯得到全景展现。数百家谷歌云客户在Next '26大会上展示的智能体系统，正深刻改变着他们的产品形态、运营模式与未来航向。

前沿AI研究、强大可靠的基础设施与工程专长共同孕育了这些创新，而客户的前瞻视野更是核心驱动力。构想或许容易，实现才是关键——这正是谷歌云团队日复一日的攻坚方向。我们的根本使命是让谷歌的产品路线图始终回应全球最复杂的商业挑战，同时将顶层战略深植于突破性技术创新之中。

智能体企业转型已成全球浪潮，席卷各行业领军机构。我们荣幸呈现十大标杆案例，展现与远见卓识的企业共同构建的精妙系统。这些合作为建设者与领导者指明方向，为各生态系统实现跨越式发展提供蓝图。

卡普空
实践：与谷歌云共建提升游戏体验的智能体，解放开发者创造力。涵盖视觉检测、预测与知识管理功能的专用AI体，支撑着高复杂度的游戏测试流程。它们每月自主巡检超3万小时，在庞大数字世界中定位程序漏洞、图像异常与音频错位，使创作团队摆脱"防御式开发"，专注高价值创新。
声音："《街头霸王6》以革命性设计同时吸引新老玩家。这部经典系列新作的完美首秀至关重要。谷歌云保障了无缝、可扩展且安全的发布，让我们能同时承载数十万玩家。"——卡普空工程副总裁井上真一

花旗财富管理
实践：推出全天候AI成员"Citi Sky"，重塑美国客户获取市场洞察、把握机遇、联结理财顾问的方式。基于谷歌云与DeepMind技术，该系统通过多语言对话交互打造直观、响应迅捷的个性化财富体验，既提升客户旅程维度，亦赋能顾问团队。
声音："数十年来，理财意味着辗转于应用、电话与会议之间。现在您只需向CitiSky提问并行动。核心命题始终是'我的财务健康吗？'它能实时整合洞察与执行方案，以清晰简明的形式呈现。这不是取代顾问，而是增强其影响力——事实上我们未来数年将继续扩充顾问团队。"——花旗财富管理业务主管安迪·西格

城堡证券
实践：构建基于云的可扩展研究环境，利用谷歌张量处理器将AI算力效率提升至4倍，成本降低30%。以往耗时数日的工作现仅需分钟，助力全球客户更高效达成投资目标。
声音："借助TPU Ironwood，我们能为单任务调度数千并行芯片。想象量化研究员有百个创新构想需要验证，现在平台规模与经济性不再成为限制，研究员的创造力才是唯一边界。"——城堡证券研究工程平台主管哈里斯·奈尔

家得宝
实践：打造"魔力围裙"智能体，将品牌专业知识延伸至卖场与家庭场景。基于Gemini Enterprise的智能架构能规划复杂项目流程、提供深度产品知识，有效提升转化率。同时，基于Gemini客户体验平台开发的电话助手让用户跳过繁琐语音菜单，通过自然对话解决家装问题——全国试点显示其可在10秒内识别客户需求。
声音："AI语音助手让我们从'请听选项'转向'需要什么帮助'。它能精准识别意图并直接促成交易或启动服务。当然，如需人工协助，我们会立即转接。"——家得宝客户体验执行副总裁兼线上业务总裁乔丹·布罗吉

默克集团
实践：与谷歌云协作开发的全新智能体平台将覆盖研发、制造、商业及企业运营。这项价值超10亿美元的合作包含谷歌工程师驻场部署，核心是通过数据数字化提升全球7.5万名员工效能，支持公司拯救与改善生命的使命。
声音："当默克进入史上最重要的产品发布周期，与谷歌云的合作将我们长期运用的先进技术升级为能与团队协同的智能体生态系统。AI体与生成式工具将助力全球团队重塑流程，加速科学突破惠及患者。"——默克集团首席信息与数字官戴夫·威廉姆斯

玛氏集团
实践：选定Gemini Enterprise作为全球员工主AI操作系统，提供能处理复杂多步骤任务的智能助手套件。面对零食、营养与宠物护理等多领域业务及数十年积累的组织知识，玛氏旨在破解大型企业常面临的AI碎片化难题。
声音："玛氏的数字投资旨在释放员工潜力，创造支撑增长的可持续商业价值。与谷歌云在Gemini Enterprise的战略合作基于多年创新积累，强化了我们专有AI平台Mars IQ的模块化架构。"——玛氏全球服务与数字技术总裁玛丽娜·F·贝利尼

塔塔钢铁
实践：九个月内全球部署超300个专用AI体，快速扩展自主运营能力。其中Zen AI低代码平台让非数据科学家也能构建测试智能体；数字助手门户则整合原孤立信息为决策界面。
声音："这不仅是新工具，更是让员工即时践行洞察的持续执行引擎。从预测设备维护到缩短客户响应时间，我们运用智能体AI简化最复杂的业务环节，开创全新规模的执行范式。"——塔塔钢铁首席信息官贾扬塔·班纳吉

联合利华
实践：安全高效地全球规模化部署智能体，变革每日服务数十亿消费者的方式。基于Gemini Enterprise智能体平台开发的多智能体采购方案，助力团队做出更快速精准的采购决策。数字化骨干系统强化需求生成，实现端到端业务连接以加速AI部署。
声音："我们每日通过产品触达37亿人。与谷歌云的合作让我们能深度理解每个个体，实现规模化的个性化服务，激发规模化的消费渴望。"——联合利华及美容健康业务首席营销官莱安德罗·巴雷托

维珍邮轮
实践：基于Gemini Enterprise与谷歌分布式云打造的Rovey智能体，为远洋航行带来革命性私人礼宾服务。自然语言智能赋能船员，确保每次与旅客的互动都温暖贴心。即便在海上网络受限时，谷歌分布式云仍保障智能体连接，并将开发周期缩短达60%。
声音："它让船员从容应对各类询问。对旅客而言，Rovey是从启程到归航全程优化假期价值的智能旅伴。"——维珍邮轮营销与数字创新副总裁比利·博汉·奇尼克

沃达丰
实践：企业业务部门推出基于谷歌安全运维的托管检测响应服务，以及搭载Gemini的AI礼宾服务。前者融合谷歌全球安全分析与AI威胁情报，结合沃达丰服务欧洲中小企业的专长，应对日益频繁复杂的网络威胁。AI礼宾作为智能体AI解决方案系列的首发产品，基于Gemini Enterprise智能体平台与多模态模型构建，可在商业环境中自主运行。
声音："我们正帮助数百万中小企业规避复杂性与风险，释放AI潜力。通过融合沃达丰网络支持与谷歌云AI专长，让先进安全的AI技术落地日常商业应用——以业内首批Gemini电话集成方案AI礼宾为起点。"——沃达丰国际业务与产品总监法南·亨里克斯

英文来源：

10 leading enterprises show why agents mean business
The most profound breakthroughs in AI have moved beyond the research lab. Now they’re being forged within the production lines of the world's most sophisticated enterprises.
What we are witnessing is the emergence of the Agentic Enterprise — a fundamental re-engineering of the modern organization. AI agents are moving out of the sandbox and onto the front lines, in engineering consoles and consumer apps, in retail scanners and bank branches, factories and power grids.
This is a deliberate shift toward unprecedented scale, expanding the very boundaries of what an organization can deliver.
The profound magnitude of this transition is on full display in Las Vegas this week, where hundreds of Google Cloud customers are showcasing agentic systems at Next ‘26. Already, they’re having a real-world impact on what they sell, how they work and where the future is headed.
These innovations are possible thanks to cutting-edge AI research, powerful and reliable infrastructure, engineering expertise — and, foremost, our customers’ vision. Conceiving it is the easy part, building it is where the real work happens, and it’s what drives so much of what we do at Google Cloud. Our fundamental mandate is ensuring that Google's product roadmap is forged by the world’s most complex business challenges, while our overarching strategy remains deeply anchored in our most profound technical innovations.
The transformation toward the Agentic Enterprise is a global phenomenon, taking hold across diverse industries and leading organizations worldwide. We are proud to highlight 10 marquee examples that illustrate the sophisticated systems we are creating with these visionary companies.
These partnerships point the way for our builders and leaders, providing a blueprint for how you can achieve unprecedented scale within your own ecosystem.
Capcom
What they’re doing: Capcom worked with Google Cloud to build agents that improve the gameplay experience, freeing developers for creative work. These specialized AI agents — including visual inspection, predictive and institutional knowledge agents — support the highly complex process of playtesting. They autonomously navigate massive digital worlds to identify bugs, visual glitches and audio inconsistencies, logging more than 30,000 hours of testing per month. This shift allows Capcom’s creative teams to move away from "defensive development" and focus on high-value creative innovation.
What they’re saying: "With Street Fighter 6, Capcom is taking a revolutionary new look at fighting games that entertain new and returning players alike. It was critical that the launch of the latest title in the acclaimed Street Fighter series made a flawless first impression. Working with Google Cloud ensured a seamless, scalable and secure launch that enabled us to host over a hundred thousand players at once." — Shinichi Inoue, vice president of engineering, Capcom
Citi Wealth
What they’re doing: Citi Wealth is launching Citi Sky, an always-on AI-powered member of the Citi Wealth team aimed at reshaping how clients in the U.S. access market insights, act on opportunities and engage with their financial advisors. Built with technology from Google Cloud and Google DeepMind, Citi Sky is using conversational interaction and multilingual capabilities to create a more intuitive, responsive and personalized wealth experience. It elevates and expands the Citi Wealth client journey while empowering advisors.
What they’re saying: “For decades, managing your financial life meant navigating apps, calls and meetings. With Citi Sky, you simply ask — and act. At the center is a universal question: ‘Am I financially OK?’ Citi Sky answers that in real time, bringing together insights and execution in a way that is simple and clear. It doesn’t replace our advisors — it makes them more powerful, extending their reach and deepening their impact. In fact, Citi Wealth plans to add advisors in the years ahead.” — Andy Sieg, head of wealth, Citi Wealth
Citadel Securities
What they’re doing: Citadel Securities built a scalable, cloud-based research environment that uses our Tensor Processing Unit (TPU) chips to run AI workloads up to four times faster with 30% lower costs. Work that used to take days is now executed in minutes, helping customers across the world achieve their investment objectives with more speed and efficiency.
What they’re saying: “With TPU Ironwood, we can now run thousands of parallel chips for a single workload. If you imagine you're a quantitative researcher, you have 100 novel ideas that you want to execute. Can we empower our researchers to be able to test all of their ideas and really be limited by not the scale of the platform or the economics of the problem, but by their own creativity?” — Harris Nair, research engineering platform lead, Citadel Securities
Home Depot
What they’re doing: Home Depot created Magic Apron, a sophisticated digital agent that brings the brand’s "Orange Apron" expertise to every customer, whether they’re in the aisles or at home. Built on Gemini Enterprise, this agentic infrastructure can orchestrate complex project journeys, offer deep product knowledge and help customers find what they need, leading to higher conversion rates. And a new AI-powered phone agent, built on Gemini Enterprise for Customer Experience, allows customers to skip complicated phone menus and get straight to solving their home-improvement problems through natural conversation. A nationwide pilot found the phone agent could identify caller needs within 10 seconds.
What they’re saying: “Using customer service AI voice agents, we’re moving away from 'Please listen to these options' and toward ‘How can I help?’ AI does a tremendous job at recognizing customer intent and taking direct action to help complete a purchase or even start a service request. And of course, if they need to speak with an associate, we’ll quickly connect them.” — Jordan Broggi, executive vice president of customer experience and president of online, Home Depot
Merck
What they’re doing: Merck will deploy a new agentic platform — built in collaboration with Google Cloud — across their research and development, manufacturing, commercial and corporate operations. Valued at up to $1 billion, the investment includes Google Cloud engineers working alongside Merck teams to deploy Google Cloud’s most sophisticated AI, including Gemini Enterprise. Core to the work will be digitizing data and boosting productivity for Merck’s 75,000 employees worldwide, supporting the company’s efforts to save and improve lives around the world.
What they’re saying: "Merck’s collaboration with Google Cloud represents the next phase of our AI journey, extending our longstanding use of advanced technologies into an intelligent agentic ecosystem that will work alongside our teams, as we enter one of the most significant launch periods in our company’s history. AI agents and generative tools will help our teams around the world reimagine processes at scale and bring scientific breakthroughs to patients faster. — Dave Williams, chief information and digital officer, Merck
Mars
What they’re doing: Mars selected Gemini Enterprise as the primary AI operating system for its global workforce. The company is providing its associates with a suite of agentic capabilities, including sophisticated AI assistants designed to handle complex, multistep tasks that can help them work more efficiently and creatively. With operations spanning beloved brands across snacking, nutrition and veterinary services — and decades of institutional knowledge — Mars wanted to overcome the AI fragmentation often faced by large enterprises.
What they’re saying: “Our digital investments at Mars enable unlocking the potential of our Associates and delivering real, sustainable business value that supports our growth. Our strategic partnership with Google Cloud on Gemini Enterprise builds on years of great learnings and innovation and strengthens the modular architecture powering our proprietary AI platform, Mars IQ.” — Marina F. Bellini, president, global services and digital technologies, Mars
Tata Steel
What they’re doing: Tata Steel is rapidly scaling autonomous capabilities across its vast global organization, deploying a fleet of more than 300 specialized AI agents in just nine months to drive efficiency and precision across its global operations. These include Zen AI — a low-code platform allowing non-data scientists to build, test and deploy their own agents — and Tata Steel Digital Assistant, a sophisticated internal portal that synthesizes once-siloed information into a single interface for decision-making.
What they’re saying: “This isn't just about new tools; it’s about a continuous engine of execution that enables our people to act on insights instantly. From predicting asset maintenance to reducing customer response times, we are using agentic AI to simplify the most complex parts of our business and drive execution at an entirely new scale" — Jayanta Banerjee, chief information officer, Tata Steel
Unilever
What they’re doing: Unilever is designing and deploying agents at scale — safely, securely and globally — to transform how they serve billions of customers every day. Using Gemini Enterprise Agent Platform, Unilever has developed a multi-agentic solution to help procurement teams make quicker and smarter buying decisions. Unilever's digital backbone supercharges demand generation and connects the business end-to-end for faster AI deployment.
What they’re saying: “At Unilever, we serve 3.7 billion people every day with our products. We need to understand these individuals at a unique level, and that’s what the partnership with Google Cloud allows us to do. It’s about personalization at scale. It’s about desire at scale.” — Leandro Barretto, chief marketing officer, Unilever and Unilever Beauty & Wellness
Virgin Voyages
What they’re doing: Virgin Voyages’ new Rovey agent is bringing a revolutionary personal concierge to the high seas, powered by Gemini Enterprise and Google Distributed Cloud. This innovative agent empowers the crew with natural language intelligence, ensuring every interaction with sailors is warm, informed and perfectly tailored to their needs. Even on ships with limited connectivity on the water, Google Distributed Cloud helps keep the agent connected and reduces production timelines by up to 60%.
What they’re saying: “It’s going to allow our crew to feel confident with any question they're asked. For sailors, Rovey is a personal concierge to maximize the value they get out of their vacation, inspired at home all the way through the last day of their voyage.” — Billy Bohan Chinique, vice president of marketing and digital innovation, Virgin Voyages
Vodafone
What they’re doing: Vodafone Business is launching a managed detection and response service enabled by Google Security Operations, and the Vodafone Business AI Concierge with Google Gemini. The detection and response service will further protect customers from increasingly frequent and sophisticated cyber threats, bringing together Google’s global security analytics and AI-driven threat intelligence and Vodafone’s expertise in serving the small- and medium-business markets across Europe. The Vodafone Business AI Concierge with Google Gemini is the first in a suite of planned agentic AI solutions. Built on Google Cloud’s Gemini Enterprise Agent Platform and Gemini models, AI Concierge is a multi-modal AI agent, including voice and data, designed to operate autonomously within a business environment.
What they’re saying: “Vodafone Business is helping millions of small and medium businesses unlock the power of AI without the complexity or risk. By combining our network and support with Google Cloud’s AI expertise, we’re making advanced, secure AI practical for everyday business use — starting with innovations like AI Concierge, one of the first telephony integrations with Gemini.” – Fanan Henriques, business and product director for international business, Vodafone