内容来源：https://techcrunch.com/2026/05/03/this-is-fine-creator-says-ai-startup-stole-his-art/

内容总结：

AI公司盗用经典网络漫画“This is fine”做广告，原作者强烈谴责

一则引发广泛关注的网络争议近日浮出水面：知名网络漫画“This is fine”的作者KC Green公开指责人工智能初创公司Artisan未经授权盗用其作品，用于地铁站广告宣传。

这幅经典漫画描绘了一只戴帽子的狗坐在燃烧的房间中，面带微笑说出“没关系”（This is fine），在过去十年间成为全球最流行的网络迷因之一。然而，Artisan公司将漫画中的台词修改为“我的工作流在燃烧”，并附上“雇佣AI销售代表Ava”的广告文案，试图借其病毒式传播力推广产品。

Green在社交平台Bluesky上发文表示，他“不断收到朋友告知此事”，但他“从未同意任何使用授权”。他强调，这幅作品“就像AI偷窃一样被盗用了”，并呼吁粉丝“如果在路上看到这则广告，请务必破坏它”。

面对媒体询问，Artisan公司回应称“非常尊重KC Green及其作品”，并表示已安排时间与Green直接沟通。值得一提的是，该公司此前曾因一句“停止雇佣人类”的广告语引发巨大争议，但其创始人兼CEO贾斯帕·卡迈克尔-杰克辩称，该口号指向的是“某类工作”，而非“人类整体”。

Green向媒体透露，他正在考虑聘请律师维权。他表示，这让他“心力交瘁”，“不得不抽出本该用于创作漫画和故事的时间，去尝试与美国司法体系打交道”。他同时警告：“那些无脑的AI败类并非不可触碰，迷因也不会凭空从天而降。”

近年来，随着AI技术快速发展，艺术家作品被未经授权用于商业用途的案例屡见不鲜。此前，著名漫画“青蛙佩佩”的创作者马特·弗里就曾起诉右翼网站Infowars，最终达成和解。

中文翻译：

你以前见过这幅漫画：一只拟人化的狗坐在火焰中微笑，说道：“还好啦。”
这幅漫画已成为过去十年中最经久不衰的网络迷因之一。如今，AI初创公司Artisan似乎将其用在了广告宣传中——而漫画创作者、艺术家KC Green表示，自己的作品被盗用了。
一则Bluesky帖子展示了地铁站内的一幅广告，上面使用了Green的漫画，只是狗说的话变成了“我的流程线着火了”，广告上还叠加了一行文字，敦促路人“雇佣AI业务拓展代表艾娃”。
Green引用该帖子表示，“不断有人告诉我这件事”，并称“这完全未经我同意”。他接着说，这幅广告“就像AI偷东西一样被偷走了”，并告诉粉丝们“如果你们看到它，请务必破坏它”。
当TechCrunch就此事向Artisan发送邮件询问时，该公司回应称：“我们非常尊重KC Green及其作品，正在直接与他联系。”在后续邮件中，公司表示已安排时间与他沟通。
Artisan此前就曾因广告引发争议，尤其是那些呼吁企业“别再雇佣人类”的广告牌——尽管创始人兼CEO贾斯帕·卡迈克尔-杰克坚称，这一信息针对的是“某一类工作”，而非“整个人类”。
《还好啦》最初于2013年出现在Green的网络漫画《Gunshow》中。虽然Green并未完全弃用这只微笑融化的狗（他最近还将该漫画改编成了一款游戏），但它显然已脱离了他的控制。当然，Green远非唯一一位看到自己可作迷因的作品被以自己反感的方式使用的艺术家。

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但仍有艺术家会在自己的作品被未经许可用于商业牟利时采取行动。例如，漫画家Matt Furie曾起诉极右翼阴谋论网站Infowars，因其在宣传海报中使用了Furie创作的青蛙佩佩形象（最终双方达成和解）。
Green通过邮件告诉TechCrunch，他将“考虑聘请律师，因为我觉得不得不这样做”。但他也表示，不得不“从生活中抽出时间，去尝试美国司法体系，而不是将精力投入到自己热爱的漫画与故事创作中”，这让他“有些泄气”。
Green补充道：“这些无脑的AI失败者并非不可撼动，迷因也从来不是凭空产生的。”

英文来源：

You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.”
It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign — an ad for which KC Green, the artist who created the comic, said his art was stolen.
A Bluesky post seems to show an ad in a subway station featuring Green’s art, except the dog says, “[M]y pipeline is on fire,” and an overlaid message urges passersby to “Hire Ava the AI BDR.”
Quoting that post, Green said he’s “been getting more folks telling me about this” and that “it’s not anything [I] agreed to.” Instead, he said the ad has “been stolen like AI steals,” and he told followers to “please vandalize it if and when you see it.”
When TechCrunch sent Artisan an email asking about the ad, the company said, “We have a lot of respect for KC Green and his work, and we’re reaching out to him directly.” In a follow-up email, the company said it had scheduled time to speak with him.
Artisan has courted controversy with its ads before, specifically with billboards urging businesses to “Stop hiring humans” — although founder and CEO Jaspar Carmichael-Jack insisted that the message was about “a category of work,” not “humans at large.”
“This is fine” first appeared in Green’s webcomic “Gunshow” in 2013, and while he hasn’t disavowed the smiling-melting dog entirely (he recently turned the comic into a game), it’s clearly escaped from his control. And of course, Green is far from the only artist to see his meme-able art used in ways he finds objectionable.
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But some artists have still taken action when their art is monetized or used in commercial ways without their permission, for example when cartoonist Matt Furie sued right-wing conspiracy theory site Infowars for using his character Pepe the Frog in a poster. (Furie and Infowars eventually settled.)
Green told TechCrunch via email that he will be “looking into [legal] representation, as I feel I have to.” Still, he said it “takes the wind out of my sails” that he has to take “time out of my life to try my hand at the American court system instead of putting that back into what I am passionate about, which is drawing comics and stories.”
Green added, “These no-thought A.I. losers aren’t untouchable and memes just don’t come out of thin air.”