内容来源：https://www.geekwire.com/2026/microsofts-new-xbox-chief-nixes-gaming-copilot-for-mobile-and-console-shakes-up-leadership/

内容总结：

微软叫停Xbox AI助手Copilot，上线仅一年即宣告折戟

微软近日宣布，将停止其Xbox平台AI助手“Copilot for Gaming”的移动端服务，并取消原定在主机端的上线计划。这一决定由新任Xbox首席执行官阿莎·夏尔马（Asha Sharma）于本周二正式公布，距离该功能作为微软AI进军游戏领域的核心产品亮相，仅仅过去了一年时间。

这款AI游戏助手于2025年3月游戏开发者大会上首次发布，被定位为玩家的“AI伙伴”，可提供游戏技巧、实时指导以及进度回顾。此前，该功能已在Xbox移动端和PC端应用以及ROG Ally掌机上开启测试，主机版原计划于今年晚些时候上线。然而，夏尔马最终决定“砍掉”这一功能，与其在4月30日提出的AI新战略相符——她当时表示，Xbox将“重新聚焦AI能力，用于解决玩家实际问题”，例如提升实时图形效果、优化内容发现机制和深化个性化体验。她特别指出，能够自动提升画质和性能的“自动超分辨率”技术，才是AI的正确应用方向，与聊天机器人式的Copilot形成鲜明对比。

这一调整是夏尔马入主Xbox后一系列改革的一部分。她在致员工的备忘录中宣布，将改组Xbox领导团队，从微软CoreAI工程组引入四位高管，包括前GitHub高级副总裁贾里德·帕尔默（负责工程和开发者工具）、前Instacart设计负责人蒂姆·艾伦（负责Xbox设计）、前Meta总监及OpenAI ChatGPT增长主管乔纳森·麦凯（负责Xbox增长），以及负责简化开发流程的总经理埃文·查基。此外，来自Instacart的产品与增长高级总监大卫·施洛斯将接管Xbox订阅和云业务。与此同时，两位在微软任职超过20年的高管——凯文·加米尔和罗安妮·索恩斯——将离开现有岗位。

夏尔马自今年2月接替退休的菲尔·斯宾塞出任Xbox CEO以来，已迅速推动多项调整：降低Game Pass价格、放弃“微软游戏”品牌、将每日活跃玩家数设为内部核心指标。而此次叫停Copilot的背景，是Xbox面临的持续收入下滑——最近一季度游戏总收入为53亿美元，低于去年同期的57亿美元，过去六个季度中有四个季度出现下滑，硬件收入更是锐减33%。微软在最新财报中还对游戏业务计提了减值费用，显示部分游戏资产的估值低于预期。

事实上，这款AI助手自诞生之初便备受质疑。游戏撰稿人托马斯·怀尔德在2025年3月的分析中直言其为“寻找问题的解决方案”，并质疑玩家是否真的需要游戏旁多出一个AI聊天机器人。近期，他还进一步批评该功能从开放互联网抓取攻略内容却不标注来源，“正在侵蚀它赖以生存的在线指南生态”。

从公布到取消，这款AI助手从上线到退场，前后仅持续了约14个月。

中文翻译：

微软正在终止其Xbox平台的AI驱动助手Copilot，将逐步关闭移动端功能，并取消在主机上的发布计划。
这一收缩决定由新任Xbox CEO阿莎·夏尔马于周二宣布，距该公司将该游戏聊天机器人作为AI进军游戏领域的核心产品推出仅过了一年，暴露出微软将AI嵌入全线产品战略的局限性。
微软最初于2025年3月的游戏开发者大会上发布Copilot for Gaming，将其定位为能提供游戏技巧、指导及游戏进度回顾的AI伙伴。该功能在Xbox移动端和PC端应用上开启测试，随后扩展至ROG Ally X掌机，主机版本原定于今年晚些时候上线。
夏尔马决定砍掉该功能，与她4月30日在X平台上阐述的AI战略一致——她表示Xbox正“重新聚焦AI能力，用于解决玩家实际问题，如增强实时画面表现、提升内容发现效率、深化个性化体验”。
她将自动超分辨率技术（可在后台提升画质与性能）列为AI正确应用的范例，与聊天机器人模式形成对比。
这也是夏尔马更广泛改革的一部分。她在周二发给员工的备忘录中宣布重组Xbox领导团队，包括引入她此前任职的微软CoreAI工程团队的高管。
“Xbox需要加速行动，深化与社群的连接，解决玩家和开发者遇到的摩擦点，”夏尔马在X平台写道。她指出公司提拔了曾参与建设Xbox的领导者，同时为游戏部门注入新血。
据看过备忘录的CNBC报道，调整包括从CoreAI引入四位高管：

• 贾里德·帕尔默（原CoreAI产品副总裁、GitHub高级副总裁）将负责工程、开发者工具及基础设施；
• 蒂姆·艾伦（原Instacart设计与研究副总裁）将主导Xbox设计工作；
• 乔纳森·麦凯（原Meta总监、OpenAI ChatGPT增长负责人）将负责Xbox增长业务；
• 总经理埃文·查基将领导前端工程团队，专注简化开发流程。
  此外，Instacart产品与增长高级总监大卫·施洛斯将接管Xbox订阅及云业务。
  两位在微软任职超二十年的高管将离职：负责Xbox用户体验与游戏开发平台的凯文·甘米尔，以及领导设备与生态业务、将休假后转任顾问的罗安妮·索恩斯。
  夏尔马于二月接替菲尔·斯宾塞出任Xbox CEO，后者在微软工作38年后退休。她此前掌管微软CoreAI产品组织，曾任Instacart首席运营官和Meta副总裁。
  上任以来她动作迅速：降低Game Pass价格、弃用“Microsoft Gaming”品牌统一使用Xbox名称，并将日活跃玩家数作为部门新的内部成功指标。
  这些调整正值Xbox面临持续营收下滑。最近季度游戏总收入53亿美元，低于上年同期的57亿美元，且在过去六个季度中有四个季度出现下滑。硬件收入下降33%。
  微软近期10-Q文件还披露了游戏业务减值费用，表明公司已对部分游戏资产进行减记，暗示其游戏组合中部分产品表现不及预期。
  夏尔马将逐步关闭移动端Copilot并停止主机版开发的决定，描述为“淘汰与未来方向不符的功能”。她的帖子未提及Xbox PC端应用或ROG Ally X掌机上的Copilot测试版现状。
  该功能自推出之初便遭质疑。游戏撰稿人托马斯·怀尔德在2025年3月GeekWire的分析中称其为“寻找问题的解决方案”，质疑玩家是否真的需要游戏旁常驻AI聊天机器人。
  近期怀尔德还提出新担忧：该功能从开放网络抓取指南内容却不注明出处，认为Copilot for Gaming正在“自毁根基”，破坏其赖以生存的在线指南生态。
  从发布到取消，该功能的完整生命周期历时约14个月。

英文来源：

Microsoft is pulling the plug on its AI-powered Copilot assistant for Xbox, winding down the feature on mobile and canceling its planned launch on consoles.
The pullback, announced Tuesday by new Xbox CEO Asha Sharma, comes barely a year after the company debuted the gaming chatbot as a centerpiece of its AI push into gaming, demonstrating the limits of Microsoft’s strategy of embedding AI across its product lineup.
Microsoft first unveiled Copilot for Gaming at the Game Developers Conference in March 2025, pitching it as an AI sidekick that could offer gameplay tips, coaching, and recaps of where players left off. A beta launched on the Xbox mobile and PC apps and later on the ROG Xbox Ally handheld. The console version was expected to arrive later this year.
Sharma’s decision to kill the feature aligns with the AI strategy she outlined in an April 30 post on X, where she said Xbox was “refocusing our AI efforts to solving player problems like enhancing real-time graphics, improving discovery, and deepening personalization.”
She pointed to Automatic Super Resolution, which boosts image quality and performance in the background, as an example of AI done right — a contrast with the chatbot approach.
It’s part of a broader set of changes by Sharma, who told employees in a memo Tuesday that she’s overhauling Xbox’s leadership team, including bringing in executives from the Microsoft CoreAI engineering group where she previously worked.
“Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers,” Sharma wrote on X, noting that the company promoted leaders who helped build Xbox while bringing in new voices to the gaming unit.
According to CNBC, which saw the memo, the changes include the addition of four executives from CoreAI:

• Jared Palmer, formerly a vice president of product in CoreAI and a senior vice president at GitHub, will work on engineering, developer tools, and infrastructure.
• Tim Allen, a vice president of design who previously led design and research at Instacart, will lead Xbox design.
• Jonathan McKay, a former Meta director and head of growth for ChatGPT at OpenAI, will lead Xbox growth.
• Evan Chaki, a general manager, will run a forward-deployed engineering team focused on simplifying development.
  In addition, David Schloss, a senior director of product and growth at Instacart, will take charge of Xbox’s subscription and cloud business.
  Two execs with more than two decades each at Microsoft are departing: Kevin Gammill, who oversaw Xbox user experience and game development platforms, and Roanne Sones, who led devices and ecosystem and will take a leave of absence before moving to an advisory role.
  Sharma took over as Xbox CEO in February, replacing Phil Spencer, who retired after 38 years at the company. She had been running Microsoft’s CoreAI product organization and previously served as chief operating officer at Instacart and as a vice president at Meta.
  Since arriving, she has moved quickly, cutting Game Pass prices, dropping the “Microsoft Gaming” name in favor of Xbox, and adopting daily active players as the division’s new internal success metric.
  The changes come as Xbox faces a sustained revenue slump. Gaming revenue totaled $5.3 billion in the most recent quarter, down from $5.7 billion a year earlier, and has declined in four of the past six quarters. Hardware revenue fell 33%.
  Microsoft’s recent 10-Q filing also disclosed impairment charges in the gaming business, meaning the company has written down the value of some gaming assets, suggesting that parts of its gaming portfolio aren’t performing as expected.
  Sharma described the decision to wind down Copilot on mobile and stop its development for consoles as part of a plan to “retire features that don’t align with where we’re headed.” Her post did not address the status of the Copilot beta on the Xbox PC app or the ROG Xbox Ally handheld.
  The feature drew skepticism from the start. Gaming writer Thomas Wilde called it “a solution looking for a problem” in a March 2025 analysis on GeekWire, questioning whether players wanted an AI chatbot alongside their games.
  More recently, Wilde raised additional concerns about the feature pulling guide content from the open internet without attribution, writing that Gaming Copilot was “eating its own seed corn” by undermining the ecosystem of online guides it depended on.
  The feature’s full lifecycle, from announcement to cancellation, spanned roughly 14 months.