Rec Room的最后一天:粉丝们告别社交游戏平台的终结

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Rec Room的最后一天:粉丝们告别社交游戏平台的终结

内容来源:https://www.geekwire.com/2026/rec-rooms-final-day-fans-say-goodbye-as-social-gaming-platform-comes-to-an-end/

内容总结:

虚拟校园永别:社交游戏平台Rec Room今日正式关停

太平洋时间今日中午12时,社交游戏平台Rec Room正式关闭服务器,结束了其近十年的运营历程。这个以大虚拟校园为背景的平台曾吸引1.5亿用户在此构建虚拟世界、结交朋友。

这家由前微软工程师于2016年在西雅图创立的初创公司,累计融资2.94亿美元,2021年巅峰时期估值达到35亿美元。然而,公司始终未能实现盈利。今年3月,Rec Room宣布因无法扭亏为盈而决定关停。

据前CEO尼克·法伊特此前透露,平台的核心问题在于用户生成内容的利润率过低。玩家自制内容和物品每产生1美元收入,平台仅能保留约30美分,其余需支付应用商店佣金和创作者分成;而公司自制内容的利润率则高达70%。

关停公告发布后,一个内部小团队开发了数据导出工具,允许用户以标准文件格式导出房间数据和虚拟形象,以保存他们的创作成果。首席技术主管泰勒·沃尔夫·莱昂哈特表示,团队希望让Rec Room成为“一个正确体面结束”的范例。“我们的玩家倾注了心血和灵魂,他们将只存在于脑海中的创意变为现实,”他写道,“我们如何能让这些创作以一种让玩家自豪的方式留存?”

与此同时,用户们最后一次投入“校园”主题。在粉丝自建网站上,玩家纷纷上传平台颁发的“成绩单”(包含交友数量、访问房间等统计数据),像毕业纪念册一样互相留言。

Rec Room的关停正值社交虚拟现实行业整体降温之际。Meta正从Horizon Worlds的VR版本转向移动端版本,并将重心转向人工智能和智能眼镜。另一社交VR平台VRChat则向Rec Room的流散玩家抛出橄榄枝,其联合创始人声称该平台“不会消失”,并公布了创纪录的流量数据和不断增长的创作者经济。

部分Rec Room员工已另觅去处。Snap收购了公司部分资产,将一些员工纳入其硬件团队,负责增强现实眼镜Specs的研发。前CEO法伊特现已在Snap担任产品管理总监。

在Reddit的Rec Room社区中,玩家们正在做最后的告别。有人时隔多年重新登录却发现无法找回旧账号,感叹“和兄弟们一起玩VR的回忆让我忍不住泪流满面”。一位不熟悉该平台的家长为自闭症儿子求助,孩子因平台关闭和失去与朋友的联系而痛苦不已。社区建议:赶在中午前保存照片、交换Discord账号维持友谊,并关注粉丝运营的服务器——这些非官方项目试图让Rec Room在关停后仍能运行。

一位用户描述了在虚拟“娱乐中心”的最后一场派对:清空虚拟食物、交换礼物、合影留念,随后写道:“我向所有神灵祈祷,希望这不是我最后一次退出登录。”

中文翻译:

今天是Rec Room的最后一天上课,没有明年了。
这个以虚拟大学校园为背景的社交游戏平台,在过去十年里让1.5亿玩家建造世界、结交朋友,将于太平洋时间今天中午关闭。
这家由前微软工程师于2016年创立的西雅图初创公司,曾融资2.94亿美元,在2021年达到顶峰时估值35亿美元,但始终未能解决盈利问题。Rec Room在今年3月宣布,由于无法实现盈利,将关闭运营。
据前CEO尼克·法伊特此前描述,Rec Room的问题包括用户生成内容(玩家自行制作的游戏和道具,是平台核心)的利润率过低。每从玩家制作的内容中获得一美元收入,在支付应用商店费用和创作者分成后,Rec Room仅保留约30美分;相比之下,公司自产内容每美元可保留约70美分。
宣布关闭后,一个内部小团队开发了工具,让玩家能以标准文件格式导出自己的房间数据和虚拟形象,以保存他们投入的创作成果。
用户生成内容首席技术负责人泰勒·沃尔夫·莱昂哈特在一篇关于这项工作的文章中写道,这样做的目的是让Rec Room成为"一个正确收场的典范"。
"我们的玩家把心血倾注在产品中,将只存在于脑海中的想法变为现实,"莱昂哈特在文中写道,"我们如何让这些创作以一种让玩家自豪的方式延续下去?"
与此同时,Rec Room的用户们最后一次沉浸到校园主题中。在粉丝自建网站上,玩家们纷纷上传平台发放给他们的"成绩单"(总结他们在平台上结交的朋友、访问过的房间等统计数据),像在同学录上签名一样互相留言。
此次关闭正值社会虚拟现实领域整体转向之际。随着Facebook母公司向人工智能和智能眼镜转型,Meta正逐步放弃其Horizon Worlds的VR版本,转而主攻移动端。
替代平台VRChat正自我标榜为Rec Room失散玩家的新归宿。该平台于2014年上线,是一个社交VR平台,人们通过可自定义的虚拟形象在用户建造的世界中互动,在某些方面与Rec Room体验类似。
在Rec Room宣布关闭后,VRChat联合创始人格雷厄姆·盖勒和杰西·乔丹里发帖称,VRChat"不会消失",并援引创纪录的流量和日益壮大的创作者经济。但VRChat自身也面临挑战——平台承认存在掠夺性行为问题,并宣布了一系列安全措施加以解决。
Rec Room的部分团队成员已另谋出路。关闭公告发布后,Snap收购了该公司的部分资产,将一些员工纳入Snapchat母公司的硬件部门,参与其Specs增强现实眼镜项目。
Rec Room联合创始人兼前CEO法伊特,如今在领英上的身份已是Snap的产品管理总监。
对其他人而言,告别也意味着求职。一个名为"Rec Room毕业生"的网站列出了寻找新职位的离职员工,包括工程师、审核员以及信任与安全工作人员,同时也列出了已在业内其他公司找到工作的前员工。
在Rec Room的Reddit版块上,玩家们正在最后几个小时里相互告别。
有人多年来首次登录,却发现自己无法找回旧账号,写道"和朋友一起玩VR的回忆简直让我想哭"。一些人发布倒计时帖子,询问太平洋时间中午在他们时区对应几点,计划最后一次在虚拟的Rec中心集合。
一位不熟悉Rec Room的家长向社区求助,为自己的自闭症儿子寻求建议。孩子因平台关闭而心烦意乱,不知道如何与在那里交到的朋友保持联系。
大家给出的建议包括:在中午之前保存他的照片,互相交换Discord账号来维系友谊,以及了解粉丝运营的服务器——其他玩家推荐的、旨在关闭后仍保留Rec Room可玩版本的民间项目。
其他人则不愿放手。"我向所有存在的神灵祈祷,希望这不是我最后一次登出,"一位Rec Room用户写道,描述了在Rec中心的最后一场派对:清空他们的虚拟食物,交换礼物,在结束前拍下最后一张合影。

英文来源:

It’s the last day of school for Rec Room, and there’s no next year.
The social gaming platform, set on a virtual college campus where 150 million players built worlds and friendships over the past decade, shuts down at noon Pacific today.
The Seattle startup, founded in 2016 by former Microsoft engineers, raised $294 million and hit a $3.5 billion valuation at its peak in 2021. But the company couldn’t figure out the economics. Rec Room announced in March that it would close due to its inability to turn a profit.
Rec Room’s problems, as described in the past by former CEO Nick Fajt, included thin margins on user-generated content — the games and items made by players themselves, which were central to the platform. Rec Room kept only about 30 cents of every dollar from that player-made content, after paying app store fees and the creators, compared with about 70 cents on the dollar from first-party content that the company made itself.
Following the announcement, a small internal team built tools that let players export their room data and avatars in standard file formats, to preserve the creative work they’d put in.
The idea was to make Rec Room an example of “an ending done right,” wrote Tyler Wolf Leonhardt, principal tech lead for user-generated content, in a post about the work.
“Our players put their heart and soul into the product. They took ideas which only lived in their heads and brought them to life,” Leonhardt wrote in the post. “How could we make those creations live on in a way that made our players proud?”
Rec Room’s users, meanwhile, leaned into the school theme one last time. On fan-made sites, players have been uploading the “report cards” the platform issued them (summarizing stats like the friends they made and rooms they visited) so they can sign them like yearbooks.
The shutdown comes amid a broader shift away from social virtual reality. Meta has been retreating from the VR version of its Horizon Worlds experience in favor of a mobile version, as the Facebook parent company pivots toward AI and smart glasses.
An alternative platform, VRChat, has been pitching itself as a new home for displaced Rec Room players. Launched in 2014, it’s a social VR platform where people interact via customizable avatars in user-built worlds, similar in some ways to the Rec Room experience.
VRChat co-founders Graham Gaylor and Jesse Joudrey wrote in a post after Rec Room’s announcement that VRChat “is not going anywhere,” citing record traffic and a growing creator economy. VRChat has experienced its own challenges, acknowledging issues with predatory behavior on the platform, and announcing a series of safeguards to address the issue.
Some of the Rec Room team has landed elsewhere. After the shutdown announcement, Snap acquired select assets from the company, bringing some employees into the Snapchat parent’s hardware group to work on its Specs augmented reality glasses.
Fajt, the Rec Room co-founder and former CEO, now lists himself on LinkedIn as a director of product management at Snap.
For others, the goodbye doubles as a job hunt. A site called Rec Room Grads lists former employees looking for new roles, including engineers, moderators, and trust-and-safety staff. It also lists others who have already landed jobs elsewhere across the industry.
On the Rec Room subreddit, players are spending the final hours saying goodbye.
One person who logged back in for the first time in years, only to discover they couldn’t recover their old account, wrote that the memories of “playing VR with your homies just make me want to cry my eyes out.” Some posted countdowns and asked exactly when noon Pacific would hit in their time zones, planning to gather in the virtual Rec Center one last time.
A parent unfamiliar with Rec Room asked the community for tips for an autistic son distraught over its closure and unsure how he’ll stay in touch with the friends he made there.
Among the advice: save his photos before noon, exchange Discord handles to keep the friendships alive, and look into the fan-run servers: unofficial projects, recommended by other players, that aim to keep versions of Rec Room playable after the shutdown.
Others weren’t ready to let go. “I pray to whatever gods exist that this isn’t my very last time logging off,” one Rec Room user wrote, describing a final party in the Rec Center: emptying their virtual food, exchanging gifts, and taking one last group photo before the end.

Geekwire

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