内容来源：https://www.wired.com/story/7-year-old-tv-now-100-dollars-more-expensive-thank-ai/

内容总结：

受生成式人工智能热潮冲击，全球科技供应链正经历一轮全面涨价。进入2026年，一条不成文的行业铁律已然成形：只要涉及内存或存储，价格就必然上涨。即便是采用多年前老旧技术的设备也难以幸免。英伟达近日宣布，其Shield TV Pro流媒体机顶盒即刻涨价100美元。

现款Shield TV Pro于2019年发布，运行Android TV系统，支持AI画质增强和几乎全部主流媒体格式的硬件解码。尽管搭载的是已显老旧的Tegra X1+处理器，但其性能对于电视流媒体播放而言至今仍然够用。该设备最初售价199.99美元，非Pro版本为149.99美元。非Pro版此后已停产，而Shield TV Pro则以299.99美元的新价格继续销售。

英伟达确认，涨价应归咎于人工智能。公司发言人对Ars Technica表示：“自10月2日起，SHIELD Pro的售价将调整为299美元。包括内存在内的零部件成本在整个行业内已大幅上涨。”

Ars Technica今年早些时候采访英伟达的安德鲁·贝尔时，他将Shield定位为一款“情怀项目”，但情怀项目显然也得为英伟达创收。贝尔在采访中解释称，英伟达仍在积极生产Shield，且产多少卖多少。由于没有AI时代之前的硬件库存可供消化，新生产的Shield TV同样受到当前智能手机和电脑所面临的供应链制约。

不过，英伟达并非受害者。作为AI超大规模计算的关键参与者，该公司对零部件价格飞涨负有比大多数企业更大的责任。凭借市场领先的AI加速器和GPU，英伟达已成为全球市值最高的公司之一。其结果是，我们看到新产品以高于前代的价格上市，而许多产品在生命周期内还会进一步涨价。游戏主机受到的影响尤为明显，任天堂、微软和索尼均已上调现世代硬件价格。例如，PS5 Pro从2024年发售时的699.99美元涨至如今的899.99美元。

过去几个月，Shield TV Pro库存一直紧张，很可能是因为零部件价格飙升导致新机组装成本过高。调价至300美元后，英伟达才有动力继续生产更多设备。然而，这一更高的价格将使这款本就小众的机顶盒对只想用来看Netflix的普通消费者更加缺乏吸引力。

除非你需要Shield丰富的编解码器支持或Plex服务器功能，否则购买更便宜的流媒体设备更为划算。目前Shield在英伟达官方商店仍处于缺货状态，但已在百思买以新价格上架销售。

本文原载于Ars Technica。

中文翻译：

生成式人工智能时代已经颠覆了科技供应链，而2026年有一条铁律：只要带内存或存储，就一定会越来越贵。就连内部装着多年前老技术的设备，显然也逃不过这条不成文的规矩。英伟达刚刚宣布，Shield TV Pro即刻涨价100美元。

最新版Shield流媒体盒子于2019年亮相，运行Android TV，支持AI画质增强和几乎全部媒体类型的硬件解码。虽然它搭载的是日渐老旧的Tegra X1+处理器，但当时（乃至现在）对电视流媒体盒子来说速度依然够快。该设备首发价199.99美元，非Pro版本为149.99美元。非Pro版Shield后来已停产，但Shield TV Pro存活至今，如今新售价为299.99美元。

英伟达已确认，Shield TV涨价的锅得让AI来背。“从10月2日起，SHIELD Pro的售价将为299美元。包括内存在内的零部件成本在整个行业大幅上涨，”一位发言人对Ars表示。

今年早些时候Ars Technica采访英伟达的安德鲁·贝尔时，他把Shield描述为一个情怀项目，但看来情怀项目在英伟达也照样得买单。在那次采访中，贝尔解释说英伟达仍在积极生产Shield，而且产多少卖多少。由于没有AI时代之前的硬件库存可卖，新的Shield TV同样受制于当下智能手机和电脑所面临的供应链紧张。

不过英伟达可不是受害者。作为AI超大规模扩张的关键参与者，该公司对零部件价格飙涨的责任比大多数企业都大。凭借市场领先的AI加速器和GPU，它也已成为全球市值最高的公司之一。结果就是，我们看到新产品以高于前代的价格上市，而且许多产品在生命周期内还会越卖越贵。游戏主机受到的冲击尤为明显，任天堂、微软和索尼都上调了本世代硬件的价格。例如，PS5 Pro从2024年发售时的699.99美元涨到了如今的899.99美元。

过去几个月，Shield TV Pro一直库存紧张，很可能是因为零部件价格涨得太快，生产新机的成本已经太高。在300美元这个价位上，英伟达加大产量才划算。然而，这个更高的价格会让一款本就小众的机顶盒对只想看Netflix的人来说更加没有吸引力。

除非你需要Shield广泛的编解码器支持或Plex服务器功能，否则买个更便宜的流媒体设备更划算。Shield在英伟达官方商店仍处于缺货状态，但在百思买已可按新价格购买。

本文最初发表于Ars Technica。

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英文来源：

The era of generative AI has upended technology supply chains, and there is one ironclad rule in 2026: If it has memory or storage, it’s getting more expensive. Even devices with years-old tech inside are still apparently subject to that unwritten rule. Nvidia has just announced that the Shield TV Pro is getting $100 more expensive, effective immediately.
The most recent version of the Shield streaming box debuted in 2019, running Android TV with AI upscaling and hardware decoding for almost any type of media. While it ran an aging Tegra X1+ processor, that was (and still is) fast for a TV media streamer. The device launched at $199.99, with a non-Pro variant at $149.99. The non-Pro Shield has since been discontinued, but the Shield TV Pro lives on at the new $299.99 price.
Nvidia has confirmed that you can blame AI for the higher Shield TV pricing. “Starting October 2, SHIELD Pro will be priced at $299. The cost of components, including memory, has increased substantially across the industry,” a spokesperson told Ars.
When Ars Technica talked to Nvidia’s Andrew Bell earlier this year, he framed the Shield as a passion project, but it looks like passion projects still have to pay the bills at Nvidia. In that interview, Bell explained that Nvidia still actively manufactures the Shield and sells every unit it makes. Without a stockpile of pre-AI hardware to sell, new Shield TV units are subject to the same supply chain constraints as today’s smartphones and computers.
Nvidia isn’t a victim here, though. As a key player in AI hyper scaling, the company is more responsible than most for the sky-high cost of components. It has also become one of the most valuable firms in the world thanks to its market-leading AI accelerators and GPUs. As a consequence, we’re seeing new products launch at higher prices than their predecessors, and many end up getting more expensive during their lifetimes. Game consoles have been particularly affected, with Nintendo, Microsoft, and Sony all bumping the prices of their current-gen hardware. The PS5 Pro, for example, has gone from $699.99 at launch in 2024 to $899.99 today.
Stock of the Shield TV Pro has been slim for the last few months, probably because it became too expensive to manufacture new units with component prices rising so quickly. At $300, it will make sense for Nvidia to churn out more devices. However, this higher price will cause an already niche set-top box to be even less appealing to people who just want to stream Netflix.
Unless you need the Shield’s extensive codec support or Plex server capability, it makes more sense to get a cheaper streamer. The Shield is still out of stock on Nvidia’s store, but it’s available at the new price from Best Buy.
This story originally appeared on Ars Technica.
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