内容来源：https://www.geekwire.com/2026/amazons-nba-coverage-adds-prime-360-ai-replays-that-fly-the-camera-through-the-action/

内容总结：

亚马逊将在其Prime Video平台迎来第二个NBA赛季转播之际，推出一套全新的人工智能驱动摄像系统。该技术名为Prime 360，通过在球馆周围布置多台高分辨率摄像头，从多个角度捕捉比赛画面，再借助亚马逊自研的AI模型对素材进行处理，生成传统摄像头无法实现的精彩回放。这一功能将在部分场次的直播中亮相，并作为赛前、中场和赛后分析节目的辅助工具。亚马逊表示，该系统由制片人、工程师和AI科学家团队利用其自研的AWS Trainium芯片打造。

“可以把它想象成游戏里的摄像机，”副制片人乔什·格林在亚马逊介绍该技术的视频中说道。摄像头经过校准和同步后，画面被传输至AWS云端，每一次进攻回合都被重建为三维场景，从而开辟出超越普通回放的可能性。“我想再看一遍这个回合，而你实际上可以让摄像机飞过整个战术过程，”产品总监韦德·若林重说道。他补充说，这种视角让居家球迷看到了“现场观众看不到的东西”。

Prime Video还新增了与雅虎体育合作的梦幻篮球功能。关联账户的观众将在比赛期间于屏幕上看到自己的梦幻阵容和实时数据，还会收到包含其阵容球员的直播及即将到来的比赛推荐。

亚马逊于去年10月以凯尔特人对阵尼克斯的比赛首次推出“NBA on Prime”，这是该公司在一份为期11年的协议下获得部分常规赛和季后赛独家转播权的首场赛事。据彭博社报道，亚马逊每年为此支付约18亿美元。本赛季，亚马逊表示将直播超过100场常规赛和季后赛。在季后赛方面，包括独家转播附加赛、部分首轮和次轮比赛，并首次独家覆盖东部决赛。

第一季的若干技术增值功能也将回归。球迷可以再次在直播中追踪自己在FanDuel上的活跃投注，但仍无法通过Prime Video直接下注。Prime Vision替代流也将回归，作为AI驱动的数据和图形测试平台，例如标记处于得分位置的进攻球员，这些功能日后可升级至主直播中。

“NBA on Prime”本赛季揭幕战定于10月23日，为双场连播：卫冕冠军纽约尼克斯于太平洋时间下午4点主场迎战波士顿凯尔特人，随后休斯顿火箭于下午6点30分在奥斯汀对阵圣安东尼奥马刺。该节目包含在Prime会员服务中，会员年费139美元或月费14.99美元。比赛通过Prime Video应用和网页以英语和西班牙语播出。

中文翻译：

亚马逊即将把一套全新的人工智能摄像系统带上球场，这家科技巨头正准备在Prime Video平台开启其第二个赛季的篮球赛事直播。

这项技术名为Prime 360，通过在球馆周围布置一组高分辨率摄像头，从多个角度捕捉比赛画面。随后，亚马逊专有的人工智能模型对素材进行处理，生成该公司称传统摄像头无法复制的精彩回放。

该功能将在部分比赛的直播过程中出现，同时作为赛前、中场和赛后节目的分析工具使用。亚马逊表示，该系统由制片人、工程师和人工智能科学家组成的团队打造，使用的是其自研的AWS Trainium芯片。

“你可以把它想象成电子游戏里的摄像机，”副制片人乔什·格林在亚马逊介绍该技术的视频中说道。

这些摄像头经过校准和同步，拍摄的画面被传输至AWS云端，每一回合都在那里被重建为三维场景——这打开了超越普通回放的更多可能。

“我想再看一遍这个回合，而你可以让摄像机直接飞过整个战术过程，”产品总监韦德·若林重说道。他补充说，这种视角让在家观赛的球迷看到了“现场观众看不到的东西”。

Prime Video还在与雅虎体育整合梦幻篮球功能。关联账户的观众将在比赛期间于屏幕上看到自己的梦幻阵容和实时数据。他们还会收到推荐，了解有哪些直播和即将开始的比赛包含其阵容中的球员。

亚马逊去年10月以凯尔特人对阵尼克斯的比赛首次推出“NBA on Prime”——GeekWire对此进行了评测——这是该公司在一份为期11年的协议下获得部分常规赛和季后赛独家转播权后的首场直播。据彭博社报道，亚马逊每年为此支付约18亿美元的版权费用。

本赛季，亚马逊表示将直播超过100场常规赛和季后赛。在季后赛方面，包括附加赛的独家转播、部分首轮和次轮比赛，以及首次独家转播东部决赛。

第一季中的多项技术增值功能也回归了。球迷可以再次在直播过程中追踪自己在FanDuel上的活跃投注，不过仍无法通过Prime Video直接下注。Prime Vision替代流也回来了，作为人工智能驱动的数据和图形的试验场——例如标记出处于得分位置的进攻球员——这些功能日后可能升级到主直播中。

“NBA on Prime”新赛季揭幕战定于10月23日，当天有两场比赛：卫冕冠军纽约尼克斯于太平洋时间下午4点主场迎战波士顿凯尔特人，随后休斯顿火箭于太平洋时间下午6点30分在奥斯汀对阵圣安东尼奥马刺。

这些节目包含在Prime会员服务中，会员费为每年139美元或每月14.99美元。比赛在Prime Video应用和网页端以英语和西班牙语播出。

英文来源：

Amazon is bringing a new AI-powered camera system to the court as the tech giant gets ready to tip off its second season of basketball coverage on Prime Video.
Called Prime 360, the technology uses an array of high-resolution cameras positioned around the arena to capture plays from multiple angles. Amazon’s proprietary AI models then process the footage to create highlight replays that the company says traditional cameras can’t replicate.
The feature will appear during live games and as an analysis tool on the pregame, halftime and postgame shows for select broadcasts. Amazon said it built the system with a team of producers, engineers and AI scientists, using its in-house AWS Trainium chips.
“Think of it like a video game camera,” Josh Green, an associate producer, said in an Amazon video describing the tech (below).
The cameras are calibrated and synchronized, and their footage is sent to the AWS cloud, where each play is reconstructed as a 3D scene — opening up possibilities beyond a normal replay.
“I want to see this play again, and you could actually fly the camera through the play,” said Wade Wakashige, a director of product. The view gives fans at home “something that the customer in the arena can’t see,” he added.
Prime Video is also adding a fantasy basketball integration with Yahoo Sports. Viewers who link their accounts will see their fantasy rosters and real-time stats on screen during games. They’ll also get recommendations for live and upcoming games featuring players on their teams.
Amazon debuted “NBA on Prime” last October with a Celtics-Knicks game — reviewed by GeekWire — the first under an 11-year deal that gives the company exclusive rights to select regular-season and playoff games. Bloomberg reported that Amazon is paying about $1.8 billion annually for the rights.
This season, Amazon says it will stream more than 100 regular-season and postseason games. In the playoffs, that includes the Play-In Tournament exclusively, select first- and second-round games, and, for the first time, exclusive coverage of the Eastern Conference Finals.
Several tech-driven extras from the first season are back. Fans can again track their active FanDuel bets during broadcasts, though they still can’t place wagers through Prime Video. The Prime Vision alternate stream returns as well, serving as a testing ground for AI-powered stats and graphics, such as flagging offensive players in position to score, that can graduate to the main broadcast.
The “NBA on Prime” season opener is Oct. 23, with a doubleheader: the defending champion New York Knicks host the Boston Celtics at 4 p.m. PT, followed by the Houston Rockets against the San Antonio Spurs in Austin at 6:30 p.m. PT.
The programming is included with a Prime membership, which costs $139 a year or $14.99 a month. Games stream in English and Spanish on the Prime Video app and the web.