内容来源：https://www.geekwire.com/2026/from-dishes-to-diapers-seattle-home-help-startup-rosie-raises-7m-eyes-austin-and-s-f-in-2027/

内容总结：

西雅图初创公司Rosie完成700万美元融资，计划2027年进军奥斯汀和旧金山

西雅图初创公司Rosie正在将“育儿+家务”的组合服务推向更多城市。该公司周二宣布，已在Bling Capital和Reach Capital领投的两轮融资中合计筹集700万美元。Rosie表示，公司在八个月内实现了七位数的年度经常性收入，计划利用这笔资金推动增长和扩张，首先于2027年初在奥斯汀上线，随后于同年晚些时候进入旧金山。

Rosie由现任CEO Mitra Raman和首席运营官Karthika Shankar于去年共同创立。两人都是职场妈妈，Raman曾任亚马逊工程师，Shankar在亚马逊工作超过12年，负责招聘团队管理及入职培训项目。公司名称致敬经典电视动画《杰森一家》中的机器人管家。Rosie的模式介于专门的育儿服务和家政服务之间，派遣照护人员上门提供儿童看护与家务劳动的组合服务，包括叠衣服、整理厨房、照看孩子等。一些客户将其称为家长的“替身”。目前Rosie在西雅图地区服务近300个家庭，拥有四名全职员工、数名兼职员工以及100多名被称为“Pro”的照护人员。

家庭通过购买月度会员使用服务：8小时250美元、16小时500美元、24小时750美元，额外小时按每小时32美元计费，无长期合同。大多数家庭会与同一位Pro建立每周固定日程，也可通过应用或短信当天预约。家庭可以将喜欢的Pro加入“常备名单”并直接预约。Raman表示：“谁来上门实际上很重要，这不是可以随意替换的供给。”Rosie负责匹配家庭与Pro，并处理排班和支付，为家庭和Pro分别运营独立应用，两款应用均于今年早些时候上线。公司使用名为Jetson的AI系统处理后勤事务，记录每个家庭的日常习惯、偏好和喜欢的Pro，并在后台完成匹配和排班。但创始人表示，他们对AI的使用非常审慎，只在能明显节省时间或能有约99%把握正确的情况下使用。

公司早期，Raman和Shankar亲自担任Rosie的第一批Pro，在客户家中照看孩子、叠衣服、包装礼物、整理车库，也亲自进行入户评估。Shankar回忆，家长常为家里的凌乱道歉，她总是安慰对方这是正常的：“你不需要给我看一个Pinterest上完美无瑕的家。”创始人表示，这段经历让她们认识到每个家庭的运转方式都不同，甚至叠衣服、洗碗的方式各有讲究，这也塑造了Rosie使用AI的方式：记住每个家庭的习惯并传递给上门服务的Pro。

Pro的工作范围包括整理收拾，但不涉及深度清洁，公司FAQ明确表示不刷马桶。Shankar说，公司研究了家政保洁通常做的事情，然后围绕其余所有事项构建服务：取出洗碗机中的餐具、归置物品、倒垃圾、整理孩子穿不下的衣服。开车接送孩子则逐案处理，需核查Pro的驾驶记录和保险。Pro的筛选部分借鉴了Shankar在亚马逊的背景，她当时的招聘工作主要是为亚马逊一线运营进行大批量招聘。Pro需经过在线登记、身份验证、背景调查和由AI执行的推荐人核查，然后到Rosie位于国会山的办公室参加现场评估，包括叠衣服、装载洗碗机和处理育儿场景，使用的衣物中包括Raman孩子小时候的连体衣。随着规模扩大，公司正在测试线上评估。

该领域最知名的Care.com定位为最大的家庭护理在线市场，家庭自行搜索保姆、管家等照护者资料并自行雇用。尝试更深度介入模式的初创公司则结果不一。按需清洁初创公司Homejoy曾融资约4000万美元，于2015年关闭，其CEO称原因是清洁工用工分类引发的诉讼。Hello Alfred曾派遣每周上门的“家庭管家”处理杂事和家务，2018年完成4000万美元B轮融资，次年在西雅图通过公寓楼渠道推出服务，其家庭管家为全职员工。Rosie创始人表示公司模式不同：家庭预付月度会员费，模式依赖同一批Pro每周回到同一批家庭，而非由有空的人接单的一次性工作。Shankar说：“没有我们的Pro，Rosie就不存在。”

Rosie将Pro归类为独立承包商，通过公司应用按次付费。Rosie设定家庭支付的价格和Pro的收入，匹配Pro与家庭，并在预约前明确每次服务的任务内容。被问及为何Pro不被归类为员工时，Raman表示他们拥有“完全的自由来决定做什么、接哪个单、什么时候接”。她说：“我们不会告诉你去哪里、做什么，你自己决定。”Rosie的Pro包括大学生和寻求灵活工作的兼职专业人士。薪酬由算法设定，考量因素包括服务时长、孩子数量、工作类型以及Pro是否曾为同一家庭服务过。Shankar说，兼职Pro每周可能赚几百美元，工作量更大的人每周可赚500至1000美元。Rosie近期在西雅图地区的招聘信息标注时薪22至24美元外加奖金。

服务今年1月上线时，Rosie向西雅图地区所有人开放，以观察供需来源。Raman说，Pro大多希望在家附近获得稳定的固定日程，西雅图许多Pro依赖公共交通。这种开放策略意味着部分家庭和Pro住得很远。在新城市，公司计划逐个社区推进，从预计能找到首批Pro的区域开始。奥斯汀和旧金山与西雅图一样拥有科技友好型双收入家庭，且附近有大学可供招募Pro。Raman说，选择奥斯汀作为下一站部分原因是它在其他方面与西雅图不同，例如当地人们更多开车、较少依赖公共交通，这改变了Pro到达家庭的方式。根据招聘信息，Rosie正在奥斯汀招聘一名驻城市的总经理，以及一名高级软件工程师和一名负责运营的“前沿部署工程师”，该职位描述的目标是“100%由AI管理的匹配和排班，辅以少量审慎的人工介入”。

创始人将儿童看护视为更广泛平台的入口。Shankar说，一些家庭已通过Rosie预约宠物照护和年长亲属的陪伴服务，还有人要求帮忙跑腿和开车。Raman描述了整体思路：“如果你把孩子托付给我们，那你之后也会把其他一切托付给我们。”

中文翻译：

米特拉·拉曼有天晚上在做晚饭，看着年幼的儿子和保姆玩耍，那一刻她意识到自己想和保姆互换位置。“我是他的家长，”她回忆起当时的想法，“我想和他玩。我想陪在他身边。”

那一刻成为了Rosie的灵感来源之一。这家西雅图初创公司派遣护理员上门，提供育儿与家务的混合服务——从叠衣服、整理厨房到照看孩子。公司名字致敬了经典电视动画片《杰森一家》中的机器人管家。

拉曼是Rosie的首席执行官，曾是亚马逊工程师。她去年与首席运营官卡尔蒂卡·尚卡尔共同创办了这家公司。尚卡尔在亚马逊工作了12年多，负责管理招聘团队，领导入职和人才引进项目。

两位创始人都是职场妈妈，她们看到了专注育儿与家政服务之间的市场空白。通过为家长提供一些客户所说的“妈妈替身”，她们希望为家长腾出时间去做真正想做的事，比如陪孩子玩。

Rosie在西雅图地区服务近300个家庭，拥有四名全职员工、几名兼职人员，以及100多名被称为“Pro”的护理员。

消息：该公司周二宣布，已在由Bling Capital和Reach Capital领投的两轮融资中筹集了700万美元。Rosie表示，公司在八个月内实现了七位数的年度经常性收入。公司计划利用这笔资金推动增长和扩张，首先于2027年初在奥斯汀启动，随后于同年晚些时候进入旧金山。

其他投资方包括Graham & Walker（莱斯利·范扎格）、Marketplace Capital、Ingeborg Investments、Precursor Ventures、Mother Ventures和Yonder Ventures。天使投资人包括DoorDash联合创始人埃文·摩尔，以及西雅图初创企业界的领军人物、Founders‘ Co-op和Foundations的Aviel Ginzburg。

运作方式：家庭购买月度会员：250美元8小时、500美元16小时或750美元24小时，额外小时按每小时32美元计费，无长期合同。据Rosie网站介绍，大多数家庭会与同一位Pro制定每周固定时间表，也可以通过App或短信预订当天服务。

家庭可以将喜欢的Pro加入“常备名单”并直接预约。“谁来上门服务实际上很重要，”拉曼说，“这不是可以随意替换的供给。”

Rosie为家庭匹配Pro，并负责排班和付款。公司分别为家庭和Pro运营独立的App，两者均于今年早些时候上线。

Rosie利用AI协助后勤工作，记录每个家庭的日常习惯、偏好和喜欢的Pro，并在后台处理匹配和排班。底层AI系统名为Jetson，延续了公司的命名主题。

但创始人表示，她们对AI的使用非常审慎。拉曼说，公司只在能明显节省时间、或有大约99%把握正确的情况下才使用AI，因为家长和Pro没有时间去消化那些不需要的AI输出。

上手做业务：在公司早期，拉曼和尚卡尔亲自担任Rosie的第一批Pro，在客户家中照看孩子、叠衣服、包装礼物、整理车库。

她们还亲自做入户拜访，坐在厨房桌旁、走过一个个家庭，家长们常常为家里的凌乱道歉。尚卡尔回忆说，她会安慰他们这很正常：“你不需要给我看一个Pinterest上完美无瑕的家。”

创始人说，这段经历让她们看到每个家庭的运转方式都不同，细致到一家人希望衣服怎么叠、碗怎么洗。这塑造了Rosie使用AI的方式：记住每个家庭的日常习惯，并传递给上门服务的Pro。

GeekWire于2025年7月首次注意到Rosie，当时它还处于封闭测试阶段。

Pro做什么，如何筛选：Pro会整理收拾，但Rosie不做深度清洁。（其FAQ明确表示不刷马桶。）尚卡尔说，公司研究了家政清洁工通常做的事，然后围绕其余所有事情构建服务：卸洗碗机、归置物品、倒垃圾、整理孩子穿不上的衣服。

开车接送孩子按个案处理，需核查Pro的驾驶记录和保险。

Pro的筛选部分借鉴了尚卡尔在亚马逊的背景——她的招聘工作主要是为亚马逊一线运营进行大规模招聘，而非企业或技术岗位。

Pro需经过在线登记、身份验证、背景调查和由AI进行的推荐人核实。之后在Rosie位于国会山的办公室进行现场评估，候选人需叠衣服、装洗碗机、完成育儿场景模拟，使用的衣物中包括拉曼孩子小时候的连体衣。随着规模扩大，公司正在测试线上面试。

前赴后继的尝试：这一领域最知名的品牌是Care.com，自称最大的家庭护理在线市场。家庭可以搜索保姆、月嫂、家政人员和其他护理者的资料，自行雇用。

尝试更深度介入模式的初创公司则结果参差不齐。

Homejoy是一家按需清洁初创公司，融资约4000万美元，于2015年关闭，其CEO称原因是清洁工是否应被归类为员工的诉讼。

Hello Alfred每周派遣“家庭管家”处理跑腿和杂务，2018年完成4000万美元B轮融资，次年在西雅图上线，通过公寓楼销售服务。其家庭管家是全职员工。

创始人表示Rosie的模式不同。家庭预先支付月度会员费，模式依赖于同一批Pro每周回到同样的家庭，而非由谁有空就派谁的一次性工作。“没有我们的Pro，Rosie就不存在，”尚卡尔说。

用工模式：Rosie将Pro归类为独立承包商，通过公司App按次付费。Rosie设定家庭支付的价格和Pro的收入，匹配Pro与家庭，并在预订前明确每次服务的任务。

当被问及为何Rosie的Pro不被归类为员工时，拉曼说他们拥有“完全的自由来决定做什么、接哪个单、什么时候接”。

“我们不会告诉你在哪里工作、做什么工作，”她说，“你自己决定。”

Rosie的Pro包括大学生和寻求灵活工作的兼职专业人士。报酬由算法设定，考量因素包括服务时长、孩子数量、工作类型以及Pro是否回到之前服务过的家庭。

尚卡尔说，兼职Pro每周可能赚几百美元，工作量更大的每周可赚500到1000美元。Rosie近期在西雅图地区的招聘信息标注时薪22至24美元，另加奖金。

从西雅图到奥斯汀和旧金山：该服务今年1月上线时，Rosie向西雅图地区所有人开放，以观察需求和供给会来自哪里。拉曼说，Pro大多希望在家附近有稳定的工作节奏，西雅图许多Pro依赖公共交通。

这种开放策略意味着一些家庭和Pro住得很远。在新城市，公司计划逐个社区启动，从预计能找到首批Pro的地方开始。

奥斯汀和旧金山与西雅图一样，拥有对科技友好的双收入家庭，附近还有大学可供Rosie招募Pro。

拉曼说，公司选择接下来在奥斯汀启动，部分原因是它在其他方面与西雅图不同。一个差异是：那里的人开车更多、依赖公共交通更少，这改变了Pro到达家庭的方式。

据招聘信息，Rosie正在奥斯汀招聘一名驻城市总经理，以及一名高级软件工程师和一名负责运营的“前沿部署工程师”。该职位描述的目标是“由AI管理100%的匹配和排班，辅以少量审慎的人工介入”。

更大的构想：创始人将育儿视为通往更广泛平台的入口。尚卡尔说，一些家庭已经在通过Rosie预订Pro来照顾宠物和陪伴年长亲属，还有其他人在请求帮忙跑腿和开车。

拉曼描述了整体理念：“如果你把孩子交给我们信任，”她说，“那你也会放心把其他一切交给我们。”

英文来源：

Mitra Raman was making dinner one night, watching her young son play with the babysitter, when she realized she wanted to trade places. “I’m his parent,” she recalls thinking. “I want to play with him. I want to spend time with him.”
That moment was one of the sparks for Rosie, a Seattle startup that sends caregivers into homes to do a mix of childcare and household work, from folding laundry and resetting the kitchen to watching the kids. The name is an homage to the robot housekeeper on the classic TV cartoon show “The Jetsons.”
Raman, Rosie’s CEO and a former Amazon engineer, co-founded the company last year with Chief Operating Officer Karthika Shankar, who spent more than 12 years at Amazon, managing recruiting teams and leading hiring and onboarding programs.
The founders, both working moms, saw a gap in the market between dedicated childcare and housekeeping. By giving parents what some customers call a “mom body double,” they wanted to free up time for the things parents actually want to do, like playing with their kids.
Rosie serves nearly 300 families in the Seattle area with a full-time team of four plus a few part-time staff and more than 100 caregivers it calls Pros.
The news: The company announced Tuesday that it has raised $7 million across two rounds led by Bling Capital and Reach Capital. Rosie says it reached seven-figure annual recurring revenue within eight months. It plans to use the funding to fuel its growth and expansion, starting with a launch in Austin in early 2027, followed by San Francisco later in the year.
Other investors include Graham & Walker (Leslie Feinzaig), Marketplace Capital, Ingeborg Investments, Precursor Ventures, Mother Ventures and Yonder Ventures. Angel investors include DoorDash co-founder Evan Moore and Seattle startup leader Aviel Ginzburg of Founders’ Co-op and Foundations.
How it works: Families buy a monthly membership: $250 for eight hours, $500 for 16 hours or $750 for 24 hours, with extra hours billed at $32 each and no long-term contract. Most families set up a weekly schedule with the same Pro, according to Rosie’s website, and they can also book same-day help through the app or by text.
Families can add Pros they like to a “bench” of regulars and book them directly. “Who shows up actually matters,” Raman said. “It’s not interchangeable supply.”
Rosie matches families with Pros and handles scheduling and payments. It runs separate apps for families and Pros, both released earlier this year.
Rosie uses AI to help with the logistics, keeping track of each family’s routines, preferences and favorite Pros, and handling matching and scheduling behind the scenes. The underlying AI system is called Jetson, continuing the theme.
But the founders say they’re deliberate about where they use AI. Raman said the company applies it where it clearly saves time or where it can be about 99% sure it’s right, because parents and Pros don’t have time to wade through AI output they don’t need.
Learning the job: In the company’s early days, Raman and Shankar worked as Rosie’s first Pros, watching kids, folding laundry, wrapping gifts and organizing garages in customers’ homes.
They also did the intake visits themselves, sitting at kitchen tables and walking through homes, where parents often apologized for the mess. Shankar recalled reassuring them that this was normal: “You don’t need to show me some Pinterest-perfect house.”
The founders said the work showed them that every household runs differently, down to how a family wants its laundry folded or its dishes washed. That shaped how Rosie uses AI: to remember each home’s routines and pass them along to the Pros who work there.
GeekWire first took note of Rosie in July 2025, when it was still in a private beta.
What Pros do, and how they’re vetted: Pros will tidy up, but Rosie draws the line at deep cleaning. (Its FAQ says no scrubbing toilets.) Shankar said the company looked at what a house cleaner typically does and built its service around everything else: unloading the dishwasher, putting things away, taking out the trash, sorting outgrown kids’ clothes.
Driving children is handled case by case, with checks of a Pro’s driving record and insurance.
Vetting Pros draws in part on Shankar’s background at Amazon, where much of her recruiting work was high-volume hiring for Amazon’s field operations, rather than corporate or tech jobs.
Pros go through an online intake, identity verification, a background check and reference checks run by AI. Then comes an in-person assessment at Rosie’s office on Capitol Hill, where prospective Pros fold laundry, load a dishwasher and work through childcare scenarios, using a stash of laundry that includes Raman’s kids’ old onesies. The company is now testing virtual assessments as it scales.
A long line of attempts: The best-known name in the category is Care.com, which bills itself as the largest online marketplace for family care. Families search profiles of babysitters, nannies, housekeepers and other caregivers and make their own hires.
Startups that tried a more hands-on approach have had mixed results.
Homejoy, an on-demand cleaning startup that raised about $40 million, shut down in 2015, with its CEO citing lawsuits over whether its cleaners should have been classified as employees.
Hello Alfred, which sent weekly “home managers” to handle errands and chores, raised a $40 million Series B in 2018 and launched in Seattle the next year, selling its service through apartment buildings. Its home managers were full-time employees.
The founders say Rosie is built differently. Families pay a monthly membership up front, and the model depends on the same Pros returning to the same homes each week, not one-off jobs filled by whoever is available. “Rosie does not exist without our Pros,” Shankar said.
The workforce model: Rosie classifies its Pros as independent contractors, paid per session through the company’s app. Rosie sets what families pay and what Pros earn, matches Pros with families and clarifies the tasks for each session before it’s booked.
Asked why Rosie’s Pros aren’t classified as employees, Raman said they have “full flexibility to decide what they do, what session they take, when they take it.”
“We’re not going to tell you where and what to work,” she said. “You decide.”
Rosie’s Pros include college students and part-time professionals looking for flexible work. Pay is set by an algorithm that weighs factors including the length of a session, the number of children, the type of work and whether the Pro is returning to a family they’ve worked with before.
Shankar said part-time Pros might earn a couple hundred dollars a week, while those who work more can make $500 to $1,000 a week. Recent Rosie job listings in the Seattle area have advertised $22 to $24 an hour, plus bonuses.
From Seattle to Austin and S.F.: When the service launched in January, Rosie opened to anyone in the Seattle area to see where demand and supply would come from. Pros mostly want steady routines close to home, and many in Seattle rely on public transit, Raman said.
TR=hat open approach meant some families and Pros lived far apart. In new cities, the company plans to launch neighborhood by neighborhood, starting where it expects to find its first Pros.
Austin and San Francisco share Seattle’s mix of tech-friendly, dual-income families, plus nearby universities where Rosie can recruit Pros.
Raman said the company chose to launch next in Austin partly because it’s different from Seattle in other ways. One difference: People there drive more and rely less on public transit, which changes how Pros get to families.
Rosie is hiring an in-person city general manager in Austin, according to its job listings, along with a senior software engineer and a “forward deployed engineer” for operations. That posting describes a goal of “100% AI-managed matching and scheduling with a small, deliberate human-in-the-loop.”
The bigger idea: The founders see childcare as the entry point to a broader platform. Some families are already booking Pros through Rosie for pet care and companionship for older relatives, Shankar said, and others are asking for help with errands and driving.
Raman described the overall thesis: “If you trust us with your kids,” she said, “you’ll trust us then with everything else.”