谷歌正在测试针对YouTube的AI聊天机器人搜索功能。

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谷歌正在测试针对YouTube的AI聊天机器人搜索功能。

内容来源:https://www.theverge.com/streaming/919441/google-ask-youtube-ai-chatbot-search

内容总结:

谷歌测试YouTube AI搜索新功能:对话式查询,结果整合长视频与短视频

谷歌正在为YouTube平台测试一项类似“AI模式”的全新搜索功能。该功能目前面向美国地区18岁及以上的YouTube Premium订阅用户开放,旨在提供一种“更像对话”的搜索体验。用户在搜索栏中会看到一个“Ask YouTube”按钮,点击后不仅能看到推荐问题(如“搞笑的小象玩闹片段”、“排球规则简介”),还能进入一个全屏页面,其中包含建议搜索词和文本输入框。

当用户使用“Ask YouTube”进行搜索时,页面会先短暂显示加载图标,随后生成整合了文字摘要、长视频、YouTube Shorts短视频及相关文本的搜索结果。例如,搜索“阿波罗11号登月简史”,结果顶部会显示带有要点的任务概述(如登月日期、阿姆斯特朗首次登月),下方则包含按时间节点标注的视频片段、不同主题的视频画廊以及一系列相关短视频。页面底部还会提供后续提问建议和新的输入框,方便用户继续追问。

测试显示,对于用户熟悉的内容(如Valve新款Steam手柄),该功能能准确提供设备概述、官方介绍视频、长视频评测及短视频上手体验。但AI也出现事实性错误:在描述已停产的旧款Steam手柄时,它错误地声称该手柄“没有摇杆”,而实际上它有一个摇杆。这表明,尽管这类AI生成的搜索页面看似实用,但用户仍需自行核实信息的准确性。

YouTube表示,正在努力将这一实验性功能扩展到非Premium用户。随着谷歌持续在旗下产品中推广AI模式(如Gmail),外界普遍认为“Ask YouTube”将是谷歌未来重点发展的方向之一。

中文翻译:

谷歌正在为YouTube试水一种类似于“AI模式”的搜索体验。该公司目前正在测试“一种更像对话的全新YouTube搜索方式”,搜索结果会包含长视频、YouTube Shorts短视频以及与你搜索内容相关的文字信息。如果你是美国地区18岁及以上的YouTube Premium订阅用户,现在就可以体验这项“实验”功能。

谷歌正在为YouTube测试AI聊天机器人搜索功能
“Ask YouTube”是一种全新的搜索方式,会生成类似AI模式的信息页面。
“Ask YouTube”是一种全新的搜索方式,会生成类似AI模式的信息页面。

我已在自己的账户上启用了该功能。现在,在搜索栏里,我能看到一个“Ask YouTube”按钮,点击搜索栏会出现一些提示词,比如“搞笑小象玩耍片段”、“排球规则总结”、“阿波罗11号登月简史”。如果我将搜索框留空,直接点击“Ask YouTube”按钮,YouTube会带我进入一个完整页面,上面有推荐搜索项和一个用于提问的文本框。

当你使用“Ask YouTube”进行搜索时,YouTube会短暂显示一个近乎空白的页面,并伴有加载图标,几秒钟后,页面会填充上文字和详细信息。我用“阿波罗11号登月简史”这个提示词进行了测试。结果页面顶部显示了大段总结该任务的文字,包括一个带项目符号的里程碑列表,比如登月日期和尼尔·阿姆斯特朗在月球上迈出的第一步。接着,页面包含一个关于发射的视频,并带有时间戳,定位到一个名为“The Life Guide”的频道中关于发射日的部分。随后是视频图库,标题包括“从发射到溅落”、“历史镜头与幕后花絮”,以及一系列关于“月面时刻”的Shorts短视频。(我猜测YouTube是从搜索结果中突出显示的视频里提取了这些部分的文字信息。)

在页面底部,还有几个额外的推荐提示词,包括“阿波罗11号宇航员是谁”以及(也许令人担忧地)“阿波罗11号阴谋论”,还有一个文本框,我可以用来追问或开始新的搜索。我点击了“阿波罗11号宇航员是谁”,得到了一个格式稍有不同的新结果集,其中包括一个网格,展示了宇航员尼尔·阿姆斯特朗、巴兹·奥尔德林和迈克尔·柯林斯的背景信息。不过,搜索“阿波罗11号阴谋论”时,仅显示了一个典型的YouTube搜索结果列表。

我对“Ask YouTube”进行了另一项测试,看看它在我非常熟悉的领域表现如何:Valve的新款Steam Controller,我今天刚发布了相关评测。我问:“什么是Steam Controller?”YouTube给出了这款手柄的概述,链接了Valve关于该手柄的新视频,并突出显示了长篇评测以及一个名为“快速上手体验”的Shorts短视频专区(其中包括我们今天发布的新Shorts和去年11月发布的一个)。

大部分信息基本正确,但我确实发现了一个事实性错误:YouTube声称已停产的老款Steam Controller没有摇杆,而实际上它有一个摇杆。这提醒我们,尽管这些AI生成的搜索结果页面看似很有用,但你还是需要自行核实,以确保其准确性。

YouTube表示,他们已经在“致力于”将这项实验扩展到没有Premium会员的用户。正如谷歌持续迭代AI模式并将其引入Gmail一样,似乎“Ask YouTube”也是谷歌认为前景广阔的一项功能。

英文来源:

Google is trying out an AI Mode-like search experience for YouTube. The company is now testing “a new way to search on YouTube that feels more like a conversation,” with results pulling in things like longform videos, YouTube Shorts, and text about what you’re searching for. The “experiment” is now available if you’re a YouTube Premium subscriber in the US who is 18 or older.
Google is testing AI chatbot search for YouTube
‘Ask YouTube’ is a new way to search that generates an AI Mode-like page of information.
‘Ask YouTube’ is a new way to search that generates an AI Mode-like page of information.
I turned it on for my account. Now, in the search bar, I see an “Ask YouTube” button, and clicking the search bar shows prompts to ask like “funny baby elephant playing clips,” “summary of the rules of volleyball,” and “short history of the Apollo 11 moon landing.” If I keep the search box blank but click the Ask YouTube button, YouTube takes me to a full page with suggested searches and a text box to ask a question.
When you search with Ask YouTube, YouTube briefly shows a mostly-blank page with a loading icon, and after a few seconds, fills it out with text and details. I tested it with the “short history of the Apollo 11 moon landing” prompt. At the top of the results was a bunch of text summarizing the mission, including a bulleted list of milestones like the date of the lunar landing and Neil Armstrong’s first step on the Moon. Then, the page included a video about the launch timestamped to a section about the launch day from a channel called “The Life Guide,” followed by galleries of videos under headers like “From Launch to Splashdown,” “Historic Footage and Behind-the-Scenes,” and a series of Shorts about “Moments on the Surface.” (I assume YouTube is pulling the text for these sections from the videos highlighted in the search results.)
At the end, the page has a few more suggested prompts, including “Who were the Apollo 11 astronauts” and (perhaps worryingly) “Apollo 11 conspiracy theories,” and a text box I can use to ask a follow-up question or start a new search. I clicked the “Who were the Apollo 11 astronauts” and got a new, slightly differently-formatted set of results, including a grid with background about astronauts Neil Armstrong, Buzz Aldrin, and Michael Collins. Searching for “Apollo 11 conspiracy theories” just showed a typical list of YouTube search results, however.
I threw Ask YouTube another test to see how it fared with something I’m very familiar with: Valve’s new Steam Controller, which I published a review of today. I asked, “What is the Steam Controller,” and YouTube gave an overview of the controller, pointed to Valve’s new video about the controller, and highlighted both longform reviews and a “Quick Hands-On Reviews” section featuring Shorts (including our new Short published today and one from last November).
It was all mostly right, but I did catch a factual flub: YouTube claimed that the old, discontinued Steam Controller had no joysticks, when it actually has one. It was a reminder that, as potentially useful as these AI-created search result pages might seem, you need to do your due diligence to make sure they’re accurate.
YouTube says it’s already “working on” expanding this experiment to users who don’t have Premium. Just as it’s continued to iterate on AI Mode and brought AI Mode to Gmail, it seems likely that “Ask YouTube” is something Google sees a big future for.

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