与时代脱节的成年人了解青少年文化指南:“Cheesin”是什么?

内容总结:
《与年轻人脱节指南》:从“芝士笑”到AI猫片,本周网络热点全解析
“Cheesin”是什么意思?和“Cheesing”有何不同?
网络俚语“cheesin’”指咧嘴大笑,源自拍照时喊“cheese”的习惯。而“cheesing”(带字母g)除了同样表示微笑外,还指一种新潮流——向汽车或路人扔芝士片。这股风潮本周在堪萨斯州托皮卡市引发恶果:一名青少年因向他人扔芝士后持枪威胁对方,被以两项严重袭击罪名逮捕。当地警方警告称:“社交媒体恶作剧可能迅速升级为危险情况。”
玩家怒批新游戏《Mixtape》:太“觉醒”、太无聊
游戏界再起争议。5月7日,安纳普尔纳互动公司发布的剧情冒险游戏《Mixtape》因高度文艺化叙事引发玩家群体撕裂。专业媒体给出高分,但大量玩家指责该游戏“矫情”“无聊”“过度政治正确”,并质疑其根本不算游戏。争议焦点还涉及公司创始人背景——甲骨文创始人拉里·埃里森的女儿梅根·埃里森,玩家嘲讽这是“富二代产物”。有评论担忧,这场争论正在演变为新一轮“玩家门”事件。
“Scuba”新解:从潜水到跳舞
年轻人语境中的“scuba”已演变为动词,特指一种名为“潜水舞”的魔性舞步。该潮流最早由抖音用户德斯汀·霍克·洛根-拉塞尔发起,其沙雕动作被大量模仿。尽管老一辈觉得“这些网络舞蹈蠢透了”,但历史总在重复——就像20世纪60年代的“摇摆舞”也曾风靡一时。
本周病毒视频:AI猫片与蔬菜恐怖秀
TikTok上涌现大量恐怖AI动画:拟人化的猫怪互抠眼珠、被车撞、在饮料中下药,甚至出现猫女遭侵犯等极端内容。部分账号单条播放量突破1.2亿次,创作者通过平台奖励计划可获得6万至10万美元收入。更诡异的是,此类账号近期突然集体转向——开始发布拟人化蔬果的“爆浆”“排泄”等恶搞视频。评论指出,这本质是AI通过数据反馈自动优化内容,整个产业链已形成“AI生产—算法推荐—流量变现”的闭环,正如文中感叹:“所有娱乐终将如此生产,因为这就是大多数人最想看的——即使他们绝不承认。”
中文翻译:
我完全是因为《Mixtape》而疯狂咧嘴笑(cheesin),但对TikTok上那些AI猫咪视频却一点也笑不出来。斯库巴(Scuba)!如果这些说法你完全听不懂,那本周的《脱节指南》就要给你上一课、让你涨涨见识了——在这份指南里,年轻人的隐秘世界要么被解释清楚,要么被误解歪曲,具体取决于你问的是谁。
“Cheesin”是什么意思?它和“cheesing”有什么不同?
俚语“cheesin'”指的是微笑,尤其是那种傻乎乎的大笑。它来源于拍照时常说的“笑一笑(say cheese)!”下面是在网络上使用“cheesin”的一个例子:
而“cheesing”这个词,末尾带一个“g”,通常意思相同,但它也可以指对着汽车和/或人扔芝士块(芝士棒)的恶搞潮流——这事儿还挺好笑的。我知道人们不该这么做,因为难道就没人替车想想吗?但它确实还是很好笑。下面是第二种“cheesing”的例子:
对着人们的汽车扔芝士块在网上并不新鲜,而且似乎也从未成为过一股巨大的潮流,但本周它造成了足够大的影响,以至于在托皮卡市,一名青少年在一次“cheesing”事件后被逮捕,并被指控犯有两项严重攻击罪。这名不愿透露姓名的少年据称向某人扔了芝士,当被受害者质问时,他亮出了一把枪。针对这一“cheesing”行为,托皮卡警察局发表声明提醒公众:“社交媒体潮流和恶作剧可能会迅速升级为危险局面,并带来严重的法律后果。”谢谢您,托皮卡警察局!
玩家们对《Mixtape》感到愤怒
游戏文化又开始变得奇怪了。5月7日,安纳布尔纳互动公司发布了《Mixtape》,这是一款注重剧情的冒险游戏,讲述成长过程中的混乱与美好。《Mixtape》之于《使命召唤》,就好比《少年时代》之于《复仇者联盟4:终局之战》。因为专业游戏评测员大多是敏感的家伙,所以他们非常喜欢这款游戏,但很多“真正的”玩家却不喜欢《Mixtape》。人们称这款游戏做作、无聊、“太觉醒”,甚至质疑它到底算不算一款游戏。到目前为止,抵制行为主要局限于人们的抱怨和一些有趣的梗图,但网络人士们大肆炒作一个事实:安纳布尔纳互动公司是由超级富豪、甲骨文创始人拉里·埃里森的女儿梅根·埃里森创立的,这导致有人指责这款游戏之所以存在完全是因为裙带关系,而且它获得的高分评测要么是不诚实的,要么是评测员害怕惹恼有钱人的结果。这开始让人觉得有点像玩家门2.0了。
游戏文化总有些地方会导致人们选择一些奇怪的点去死磕。电影迷们不会因为影评人更喜欢《寂静的朋友》而不是《变形金刚:超能勇士崛起》就义愤填膺,组织人肉搜索和骚扰活动。又不是说安纳布尔纳互动想做另一款敏感型走路模拟器,他们就会停发下一部《麦登橄榄球》。
“Scuba”是什么意思?
我不太确定为什么我能脱口而出,但“scuba”是“自携式水下呼吸器”的缩写。然而,这对年轻人来说可不是这个意思。在俚语中,“scuba”是一个动词。To scuba就是跳斯库巴舞(有时被称为scuba juke),我直接给你看而不是试着描述:
总之,做这种简单舞蹈的视频在TikTok上随处可见。这股潮流据信始于德肖恩·霍克·洛根-拉塞尔——他制作了第一个斯库巴视频,并且他的那段音频成了后来所有视频的配乐——但这看起来像是20世纪60年代“游泳舞”的一种变体。如果你曾想过:“这些网络舞蹈潮流真蠢”,请记住,“游泳舞”当年曾风靡一时。
本周病毒式传播视频:猫咪 vs. 蔬菜AI视频
本周的病毒视频预示着一个黑暗而令人担忧的未来。在TikTok上,有一个AI视频的子类型,其中拟人化的卡通猫做着令人不安的事情,并且这些视频非常受欢迎。像@cat_mind6、@the_meow_minute、@giselecat、@mixcat804 等数十个频道,持续发布着大量AI视频,内容涉及人猫嵌合体互相偷眼球、被卡车撞、在饮料里下迷药,以及其他极其恐怖的事情。这些视频经常爆火,获得数千万次观看。下面这个怪异的视频已经被观看了超过1.2亿次。
在这些视频的“创意”部分,人类很可能没有任何参与。AI制作视频、发布视频、根据观看次数分析什么有效什么无效,然后为下一个视频打磨和完善这套模式,让我们模糊地看到人类集体潜意识与TikTok算法编程的结合体。与此同时,AI本身也在通过了解我们如何与这些垃圾内容互动,从人类灵魂中套取秘密。未来所有娱乐内容都将以这种方式制作;因为这就是无数人最想看的东西,即使他们永远不会承认。这个视频已经有超过1.48亿次播放:
几周前,发生了件神秘的事情,那些猫咪视频账号开始发布有知觉的水果和蔬菜被折腾的视频,而不是猫咪了。@cat_mind6 最后一条猫咪视频(内容是一个猫女被一个猫男和一个兔男性侵)的日期是4月24日,观看次数不到15万,但第二天,该频道就发布了一个视频,演绎了一个苹果女与爆炸性腹泻作斗争的故事,观看次数超过1300万。@the_meow_minute 最后一条猫咪视频(内容是一只小猩猩抚养小猫咪)是在三月份发布的。在那之后,就全是关于一个西葫芦男和一个桃子女的虐待关系的内容了。
在AI代理和TikTok视频观看者这条链条的末端,有人在赚大钱。一个达到1.28亿次观看的视频,其创作者可以通过TikTok的创作者奖励计划赚取6万到10万美元。而这只是冰山一角,因为这些利润驱使着成百上千的后来者试图分一杯羹。他们可能赚不到钱,但他们会把钱源源不断地塞进那些制作视频的AI公司的口袋里。
我现在要去找一块浮冰,然后漂走。
英文来源:
I'm totally totally cheesin over Mixtape and not cheesin at all about TikTok's AI cat videos. Scuba! If none of that makes sense to you, you're about to be educated and embettered by this week's Out-of-Touch guide, where the secret world of young people is either explained or misunderstood, depending on whom you ask.
What does "cheesin" mean? And how does it differ from "cheesing?"
The slang word "cheesin'" refers to smiling, particularly a big, goofy smile. It comes from the common exhortation to "say cheese!" when a photograph is being taken. Here's an examples of how cheesin is used online:
The word "cheesing," with a "g" at the end, often means the same thing, but it can also refer to the trend of throwing pieces of cheese at cars and/or people—the cheese sticks, and it's kind of hilarious. I know people shouldn't do it, because won't someone think of the cars? but it's still funny. Here's an example of the second kind of cheesing:
Throwing cheese at people's cars isn't new online, and it doesn't seem to have ever been a huge trend, but it made enough of an impact this week that a teenager was arrested in Topeka and booked on two counts of aggravated assault after a cheesing incident. The unnamed youth allegedly cheesed someone, and when confronted by his victim, brandished a gun. In response to the cheesing, the Topeka Police Department issued a statement reminding the public that "social media trends and pranks can quickly escalate into dangerous situations with serious legal consequences.” Thanks, Topeka Police Department!
Gamers are angry over Mixtape
Gaming culture is getting weird again. On May 7, Annapurna Interactive released Mixtape, a story-heavy adventure game about the messiness and beauty of coming-of-age. Mixtape is to Call of Duty as Boyhood is to Avengers Endgame. Because professional game reviewers are largely sensitive fellows, they like this game a lot, but many of the "real" gamers out there do not like Mixtape. People are calling the game pretentious, boring, "too woke," and are questioning whether it's even a game at all. The backlash has mostly been limited to people complaining and some funny memes so far, but online types are making much of the fact that Annapurna Interactive was founded by Megan Ellison, daughter of super-rich Oracle founder Larry Ellison, leading to charges that the game only exists because of nepotism, and that its high review scores are dishonest or a result of reviewers being scared of angering a rich guy. It's starting to feel a little like Gamergate 2.0.
There's something about gaming culture that leads to people picking bizarre hills to die on. Movie fans don't get morally indignant and organize doxxing and harassment campaigns because critics like Silent Friend better than Transformers: Rise of the Beasts. It's not like they won't put out the next Madden because Annapurna interactive wants to make another sensitive walking simulator.
What does "Scuba" mean?
I'm not sure why I know this off the top of my head, but "scuba" is an acronym for "self-contained underwater breathing apparatus." That's not, however, what it means to young people. In slang, "scuba" is a verb. To scuba is to do the scuba dance (sometimes called the scuba juke) which I'll just show you rather than try to describe:
Anyway, videos of people doing this simple dance are all over TikTok. The trend supposedly started with Desean Hawk Logan-Russell—he made the first Scuba video, and that's his sound bite behind rest—but it looks like a variation on 1960s dance the Swim to me. If you're ever thinking, "These online dance trends are so stupid," remember that The Swim was a huge craze.
Viral videos of the week: cats vs. vegetable AI videos
This week's viral videos are a look into a dark and troubling future. There is a sub-genre of AI videos on TikTok in which anthropomorphic cartoon cats do disturbing things, and they are very popular. Channels like @cat_mind6, @the_meow_minute, @giselecat, @mixcat804 and dozens more post steady streams of AI vids of human/cat chimera stealing each other's eyeballs, being hit by trucks, putting roofies in drinks, and otherwise being extremely creepy. These video regularly go viral, and gain tens of millions of views. The weird-ass video below has been viewed over 120 million times.
It's unlikely humans had any input in the "creative" part of these videos. AI makes the videos, posts them, analyzes what works and what doesn't based on view counts, then hones and perfect the formula for the next video, giving us a hazy view of a combination of humanity's collective unconscious and the programming of TikTok's algorithm. Meanwhile, the AI itself is prying secrets from the human soul by learning how we engage with this slop. This is how all entertainment will be made in the future; because it is what many, many people most want to watch, even if they'd never admit it. This video has over 148 million plays:
A few weeks ago, something mysterious happened, and cat video accounts started posting videos of sentient fruits and vegetables being messed up instead of cats. @cat_mind6's last cat video, in which a cat-woman is sexually assaulted by a cat-man and a rabbit man, is dated April 24 and was watched fewer than 150,000 times, but the next day, the channel posted a video dramatizing an apple-woman's battle with explosive diarrhea that was viewed over 13 million times. @the_meow_minute's last cat video, in which a kitten is raised by gorillas, was posted in March. After that, it's all about a zucchini guy and a peach woman's abusive relationship.
At the end of the chain of AI agents and TikTok video viewers, someone is making a ton of money. A video that hits 128 million views can generate between $60,000 and $100,000 from its creator through TikTok's Creator Rewards Program. And that's the tip of the iceberg, because those profits drive hundreds of latecomers to try to get in on the action. They probably won't make money, but they'll shovel cash into the pockets of the AI companies that make the programs that make the videos.
I'm going to find an ice floe to float away upon now.
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